Back to top
more

Roku (ROKU)

(Delayed Data from NSDQ)

$99.16 USD

99.16
2,031,403

+0.82 (0.83%)

Updated Sep 18, 2025 03:59 PM ET

After-Market: $99.26 +0.10 (0.10%) 6:22 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

Zacks Premium - The only way to fully access the Zacks Rank

3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value A Growth B Momentum B VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 25% (184 out of 245)

Industry: Broadcast Radio and Television

Zacks Premium FeatureView All Zacks #1 Ranked Stocks

Zacks News

Moumita C. Chattopadhyay headshot

Must-Watch Streaming Stocks Powering Digital Content Wave

by Moumita C. Chattopadhyay

NFLX, DIS and ROKU capitalize on streaming's global surge with content strength, platform growth and user engagement.

Zacks Equity Research

This Top Consumer Discretionary Stock is a #1 (Strong Buy): Why It Should Be on Your Radar

by Zacks Equity Research

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Rank.

Vaishali Doshi headshot

Scoop Up These 4 Top-Ranked Liquid Stocks to Augment Portfolio Returns

by Vaishali Doshi

ROKU, DASH, META and PGY make the cut as top liquid stocks, with each boasting strong liquidity, growth attributes and operational efficiency.

Zacks Equity Research

New Strong Buy Stocks for July 30th

by Zacks Equity Research

BYD, ROKU, OTLK, E and PII have been added to the Zacks Rank #1 (Strong Buy) List on July 30, 2025.

Zacks Equity Research

Comcast Gears Up to Report Q2 Earnings: What's in the Cards?

by Zacks Equity Research

CMCSA's Q2 results are likely to reflect broadband losses, promo costs, and theme park headwinds ahead of its July 31 earnings release.

Zacks Equity Research

fuboTV Inc. (FUBO) May Report Negative Earnings: Know the Trend Ahead of Q2 Release

by Zacks Equity Research

fuboTV (FUBO) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Akashlina Dewanjee headshot

Should You Buy, Sell or Hold Roku Stock Ahead of Q2 Earnings?

by Akashlina Dewanjee

Expected platform revenue growth, strong ad gains and rising subs in Q2 signal upside potential for ROKU, suggesting an attractive entry point for investors.

Zacks Equity Research

Here is What to Know Beyond Why Roku, Inc. (ROKU) is a Trending Stock

by Zacks Equity Research

Recently, Zacks.com users have been paying close attention to Roku (ROKU). This makes it worthwhile to examine what the stock has in store.

Sanghamitra Saha headshot

Looking for Earnings Beat? Buy These 5 Top-Ranked Stocks

by Sanghamitra Saha

Top-ranked stocks Affirm (AFRM), Roku (ROKU), Amazon.com (AMZN), Robinhood Markets (HOOD) and Newmont (NEM) are likely to beat on the bottom line in their upcoming releases.

Zacks Equity Research

Roku (ROKU) Expected to Beat Earnings Estimates: What to Know Ahead of Q2 Release

by Zacks Equity Research

Roku (ROKU) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

How to Boost Your Portfolio with Top Consumer Discretionary Stocks Set to Beat Earnings

by Zacks Equity Research

Finding stocks expected to beat quarterly earnings estimates becomes an easier task with our Zacks Earnings ESP.

Zacks Equity Research

Roku (ROKU) Stock Falls Amid Market Uptick: What Investors Need to Know

by Zacks Equity Research

Roku (ROKU) reached $89.55 at the closing of the latest trading day, reflecting a -2.33% change compared to its last close.

Zacks Equity Research

Is Roblox (RBLX) Outperforming Other Consumer Discretionary Stocks This Year?

by Zacks Equity Research

Here is how Roblox (RBLX) and Roku (ROKU) have performed compared to their sector so far this year.

Zacks Equity Research

Brokers Suggest Investing in Roku (ROKU): Read This Before Placing a Bet

by Zacks Equity Research

According to the average brokerage recommendation (ABR), one should invest in Roku (ROKU). It is debatable whether this highly sought-after metric is effective because Wall Street analysts' recommendations tend to be overly optimistic. Would it be worth investing in the stock?

Akashlina Dewanjee headshot

Roku Trades at a P/CF of 42.86X: Should You Still Buy the Stock?

by Akashlina Dewanjee

ROKU trades at a P/CF of 42.86X. but its growing subs, ad reach, and tech moves may justify the premium valuation.

Zacks Equity Research

Best Momentum Stocks to Buy for July 17th

by Zacks Equity Research

PROK, ROKU and PHAR made it to the Zacks Rank #1 (Strong Buy) momentum stocks list on July 17, 2025.

Zacks Equity Research

New Strong Buy Stocks for July 17th

by Zacks Equity Research

PHAR, ROKU, PROK, MAG and KRP have been added to the Zacks Rank #1 (Strong Buy) List on July 17, 2025.

Zacks Equity Research

Roku (ROKU) Rises Higher Than Market: Key Facts

by Zacks Equity Research

Roku (ROKU) closed at $90.9 in the latest trading session, marking a +1.81% move from the prior day.

Zacks Equity Research

Roku (ROKU) is a Great Momentum Stock: Should You Buy?

by Zacks Equity Research

Does Roku (ROKU) have what it takes to be a top stock pick for momentum investors? Let's find out.

Vasundhara Sawalka headshot

3 Broadcast Radio & TV Stocks to Buy From a Challenging Industry

by Vasundhara Sawalka

Radio and television broadcast companies like NFLX, ROKU and BILI benefit from higher content consumption and steady digital viewing despite intense competition for ad revenues.

Zacks Equity Research

How to Boost Your Portfolio with Top Consumer Discretionary Stocks Set to Beat Earnings

by Zacks Equity Research

Why investors should use the Zacks Earnings ESP tool to help find stocks that are poised to top quarterly earnings estimates.

Zacks Equity Research

Is Trending Stock Roku, Inc. (ROKU) a Buy Now?

by Zacks Equity Research

Zacks.com users have recently been watching Roku (ROKU) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Zacks Equity Research

Roku (ROKU) Exceeds Market Returns: Some Facts to Consider

by Zacks Equity Research

Roku (ROKU) reached $90.27 at the closing of the latest trading day, reflecting a +1.84% change compared to its last close.

Zacks Equity Research

Can Roku's Subscription Push Power Its Revenue Growth in 2025?

by Zacks Equity Research

ROKU leans into AI-driven merchandising and new content deals to boost subscription-led platform growth in 2025.

Sweta Killa headshot

Innovation ETF (ARKK) Hits New 52-Week High

by Sweta Killa

Cathie Wood's ARKK hits a 52-week high after bold biotech moves, signaling renewed momentum in disruptive tech.