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Roku (ROKU)

(Delayed Data from NSDQ)

$79.98 USD

79.98
15,366,259

-14.18 (-15.06%)

Updated Aug 1, 2025 04:00 PM ET

After-Market: $79.90 -0.08 (-0.10%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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1-Strong Buy of 5 1        

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

F Value A Growth A Momentum B VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 40% (147 out of 246)

Industry: Broadcast Radio and Television

Zacks News

Vasundhara Sawalka headshot

3 Broadcast Radio & TV Stocks to Buy From a Challenging Industry

Radio and television broadcast companies like NFLX, ROKU and BILI benefit from higher content consumption and steady digital viewing despite intense competition for ad revenues.

Zacks Equity Research

How to Boost Your Portfolio with Top Consumer Discretionary Stocks Set to Beat Earnings

Why investors should use the Zacks Earnings ESP tool to help find stocks that are poised to top quarterly earnings estimates.

Zacks Equity Research

Is Trending Stock Roku, Inc. (ROKU) a Buy Now?

Zacks.com users have recently been watching Roku (ROKU) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Zacks Equity Research

Roku (ROKU) Exceeds Market Returns: Some Facts to Consider

Roku (ROKU) reached $90.27 at the closing of the latest trading day, reflecting a +1.84% change compared to its last close.

Zacks Equity Research

Can Roku's Subscription Push Power Its Revenue Growth in 2025?

ROKU leans into AI-driven merchandising and new content deals to boost subscription-led platform growth in 2025.

Sweta Killa headshot

Innovation ETF (ARKK) Hits New 52-Week High

Cathie Wood's ARKK hits a 52-week high after bold biotech moves, signaling renewed momentum in disruptive tech.

Zacks Equity Research

AppLovin's Strategic Shift Fuels Omnichannel Advertising Growth

APP surges 46.5% as its pivot into CTV, web and e-commerce ads positions it for omnichannel growth and market expansion.

Zacks Equity Research

Are Consumer Discretionary Stocks Lagging Capcom (CCOEY) This Year?

Here is how Capcom Co., Ltd. (CCOEY) and Roku (ROKU) have performed compared to their sector so far this year.

Akashlina Dewanjee headshot

ROKU vs. DIS: Which Ad-Supported Streaming Stock is the Better Pick?

DIS leverages ESPN, Hulu and rising engagement to outshine ROKU's ad-tech gains in the race for streaming ad dollars.

Zacks Equity Research

Roku, Inc. (ROKU) is Attracting Investor Attention: Here is What You Should Know

Roku (ROKU) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

Zacks Equity Research

Roku (ROKU) Beats Stock Market Upswing: What Investors Need to Know

In the closing of the recent trading day, Roku (ROKU) stood at $87.89, denoting a +1.09% move from the preceding trading day.

Zacks Equity Research

Wall Street Bulls Look Optimistic About Roku (ROKU): Should You Buy?

According to the average brokerage recommendation (ABR), one should invest in Roku (ROKU). It is debatable whether this highly sought-after metric is effective because Wall Street analysts' recommendations tend to be overly optimistic. Would it be worth investing in the stock?

Zacks Equity Research

Roku (ROKU) Is Up 8.84% in One Week: What You Should Know

Does Roku (ROKU) have what it takes to be a top stock pick for momentum investors? Let's find out.

Zacks Equity Research

What Makes Roku (ROKU) a New Buy Stock

Roku (ROKU) has been upgraded to a Zacks Rank #2 (Buy), reflecting growing optimism about the company's earnings prospects. This might drive the stock higher in the near term.

Zacks Equity Research

Roku, Inc. (ROKU) Is a Trending Stock: Facts to Know Before Betting on It

Zacks.com users have recently been watching Roku (ROKU) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Zacks Equity Research

AppLovin's CTV Expansion: Wurl Unlocks New Growth Channels

AppLovin expands beyond mobile with Wurl, using CTV and e-commerce to drive omnichannel ad growth.

Akashlina Dewanjee headshot

Roku Partners With Amazon Ads: Should You Buy, Sell or Hold the Stock?

ROKU surges 10% on Amazon Ads deal, boosting its ad reach to 80M CTV homes, but valuation and device losses suggest investors should hold the stock for now.

Zacks Equity Research

Roku (ROKU) Surges 10.4%: Is This an Indication of Further Gains?

Roku (ROKU) was a big mover last session on higher-than-average trading volume. The latest trend in earnings estimate revisions might not help the stock continue moving higher in the near term.

Zacks Equity Research

Roku (ROKU) Dips More Than Broader Market: What You Should Know

Roku (ROKU) closed at $74.41 in the latest trading session, marking a -3.05% move from the prior day.

Zacks Equity Research

Is Roku's Strategy for Devices Segment Holding Back Its Profitability?

ROKU's Devices arm fuels user growth but drags on margins, despite strong unit sales and strategic importance.

Zacks Equity Research

Is It Worth Investing in Roku (ROKU) Based on Wall Street's Bullish Views?

The average brokerage recommendation (ABR) for Roku (ROKU) is equivalent to a Buy. The overly optimistic recommendations of Wall Street analysts make the effectiveness of this highly sought-after metric questionable. So, is it worth buying the stock?

Nalak Das headshot

Buy 3 Streaming Content Providers That Have Appreciated Past Month

NFLX, ROKU and FOXA have surged over the past month, fueled by strong growth forecasts and rising viewership.

Zacks Equity Research

Roku's Advertising Growth Outpaces Market: Will the Momentum Continue?

ROKU's ad revenues are rising faster than the OTT market, powered by AI, partnerships and platform engagement in 2025.

Zacks Equity Research

Investors Heavily Search Roku, Inc. (ROKU): Here is What You Need to Know

Roku (ROKU) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

Zacks Equity Research

Roku (ROKU) Just Reclaimed the 200-Day Moving Average

Good things could be on the horizon when a stock surpasses the 200-day simple moving average. How should investors react?