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Alphabet (GOOGL)

(Delayed Data from NSDQ)

$196.52 USD

196.52
26,298,067

+0.43 (0.22%)

Updated Aug 7, 2025 04:00 PM ET

After-Market: $196.69 +0.17 (0.09%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

Zacks Rank Education - Learn about the Zacks Rank

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value B Growth B Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 36% (158 out of 246)

Industry: Internet - Services

Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Zacks Equity Research

Sprint (S) to Exclusively Launch Smart Phone by Essential

Sprint Corp. (S), the fourth largest U.S telecom operator has cracked the deal to sell the first phone from Essential.

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    What to Do With the Big Tech Winners?

    In today's write-up, I discuss a topic related to the tech sector's market leadership performance lately.

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      Here's Why Tech Stocks Fell Again Today

      For the second consecutive day of trading, shares of some of the largest technology companies on the planet -- including Apple (AAPL), Facebook (FB), Amazon (AMZN), and Microsoft (MSFT) -- dipped on Monday morning.

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        Here's Why Apple (AAPL) Stock Is Falling Again Today

        Shares of Apple (AAPL) fell more than 3% on Monday morning, just days after the stock was hit by an industry-wide slump in tech stocks, after another analyst firm slapped the company with a ratings downgrade.

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          Forget Big Tech, Bet on These Overlooked ETFs

          A few tech ETFs could standout in the current turmoil thanks to its unique/smart approach or higher allocation to small caps.

            Zacks Equity Research

            Stock Market News for June 12, 2017

            The Nasdaq tumbled almost 2% on Friday as investors ditched on one of the most profitable trades of the year so far

              Zacks Equity Research

              The Zacks Analyst Blog Highlights: Amazon, Alphabet, Select Sector SPDR Technology ETF, VanEck Vectors Retail ETF and First Trust Cloud Computing ETF

              The Zacks Analyst Blog Highlights: Amazon, Alphabet, Select Sector SPDR Technology ETF, VanEck Vectors Retail ETF and First Trust Cloud Computing ETF

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                Here's Why Tech Stocks Fell Today

                Shares of some of the world's largest technology companies--including Facebook (FB), Apple (AAPL), Nvidia (NVDA), and Microsoft (MSFT)--slumped on Friday afternoon as investors finally seem to be hesitating on this year's hottest sector.

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                  Comey Testifies, AMD Soars, and Uber's PR Nightmares & Top Competitors

                  On today's episode of the Zacks Friday Finish Line, Content Writer Ryan McQueeney and Editor Maddy Johnson take on this week's biggest stories, including James Comey's riveting testimony, AMD's incredible week, and Uber's latest PR disaster.

                    Zacks Equity Research

                    Alphabet Sells Robotics Unit Boston Dynamics to Softbank

                    Alphabet Inc. (GOOGL) is selling its robotics subsidiary, Boston Dynamics to SoftBank.

                      Zacks Equity Research

                      Yahoo Stock Shoots Up on Merger Approval & Alibaba's Outlook

                      It looks like Yahoo! Inc. (YHOO) is going to finish off in style.

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                        Tech Face Off: Amazon Versus Alphabet ETFs

                        Amazon and Alphabet recently joined the $1,000 club.

                          Zacks Equity Research

                          VeriFone (PAY) Q2 Earnings Miss, Revenues Beat Estimates

                          VeriFone Systems Inc. (PAY) reported second-quarter fiscal 2017 adjusted earnings of 20 cents, missing the Zacks Consensus Estimate by 3 cents.

                            Zacks Equity Research

                            Yahoo! (YHOO) Shows Strength: Stock Adds 10.2% in Session

                            Yahoo! Inc. (YHOO) shares rose a little above 10% in the last trading session.

                              Zacks Equity Research

                              GoDaddy (GDDY) Hits All-time High: What's Driving the Stock?

                              Shares of GoDaddy (GDDY) hit an all-time high of $42.90 on Jun 7.

                                Zacks Equity Research

                                Amazon to Premiere Kids Series Danger & Eggs this Month

                                Amazon.com Inc. (AMZN) has scheduled its prime-exclusive original animated kids series, Danger & Eggs, to air on Friday, Jun 30.

                                  Zacks Equity Research

                                  Microsoft Faces Anticompetitive Allegations from Kaspersky

                                  Microsoft Corp (MSFT) is preventing fair competition in the software security market alleges Moscow-based Kaspersky Lab.

                                    Zacks Equity Research

                                    Movement to Defend FCC Net Neutrality Rules Gains Momentum

                                    Net neutrality implies an open-Internet atmosphere that will prohibit Internet Service Providers (ISPs), especially the telecom and cable TV operators, from discriminating against applications.

                                      Zacks Equity Research

                                      World Bank Foresees 7-Year High Global Growth: ETFs to Buy

                                      The World Bank has said that the global economy will grow at 2.9% in 2018, up from 2.7% this year.

                                        Zacks Equity Research

                                        Fitbit Falls Behind Apple & Xiaomi in Wearables Shipments

                                        Fitbit, Inc. (FIT) loses ground to Apple and Xiaomi.

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                                          Startup Spotlight: Meet Outcome Health, the $5 Billion Healthcare Tech Unicorn

                                          It has become well known that health care dominates not only U.S. news, but the country's spending dollars as well. Therefore it makes sense that a startup in the all-important, and seemingly all-consuming sector, could be poised to become the next big "unicorn" company.

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                                            Who Are Uber's Biggest Competitors?

                                            If you're looking to leave controversy-plagued Uber behind--and recently, a lot of people did, rallying behind the #deleteUber hashtag after a certain executive order from President Trump--but you still want the luxury of on-demand rides, there are increasingly popular alternatives for you. Here's a rundown of the biggest competitors Uber faces.

                                              Zacks Equity Research

                                              Alphabet (GOOGL) Follows Amazon to the Esteemed $1000 Club

                                              Alphabet (GOOGL) crossed the $1000 milestone on Monday.

                                                Zacks Equity Research

                                                Apple's (AAPL) WWDC '17 Kicks Off with Action-Packed Keynote

                                                Apple Inc (AAPL) kicked off its annual Worldwide Developers' Conference at McEnery Convention Center in San Jose, CA, yesterday.

                                                  Zacks Equity Research

                                                  The Zacks Analyst Blog Highlights: Alphabet, DXC Technology, Fortinet and xG Technology

                                                  The Zacks Analyst Blog Highlights: Alphabet, DXC Technology, Fortinet and xG Technology