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Alphabet (GOOGL)

(Delayed Data from NSDQ)

$196.52 USD

196.52
26,298,067

+0.43 (0.22%)

Updated Aug 7, 2025 04:00 PM ET

After-Market: $196.69 +0.17 (0.09%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value B Growth B Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 36% (158 out of 246)

Industry: Internet - Services

Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Zacks Equity Research

Qualcomm (QCOM) Updates Lawsuit to Counter Attack Apple

Qualcomm Inc. (QCOM) recently updated one of its lawsuits providing more evidences that Apple Inc. (AAPL) is interfering with its existing arrangements with the contract manufacturing firms.

    Zacks Equity Research

    The Zacks Analyst Blog Highlights: Alphabet, Morgan Stanley, Abbott, Waste Management, General Mills and Raytheon

    The Zacks Analyst Blog Highlights: Alphabet, Morgan Stanley, Abbott, Waste Management, General Mills and Raytheon

      Zacks Equity Research

      Snap Reportedly Offers Discounts to Attract Advertisers

      Snap Inc's (SNAP) discounting strategy is widely seen as its efforts to boost performance after the dismal first-quarter report.

        Tirthankar Chakraborty headshot

        New Strong Buy Stocks for May 25th

        Here are 5 stocks added to the Zacks Rank #1 (Strong Buy) List for Thursday

          Ryan McQueeney headshot

          Amazon and Alphabet Hit New Highs on Race to $1,000

          Shares of Amazon (AMZN) and Alphabet (GOOGL) both touched new highs in morning trading Wednesday as the two technology behemoths remain neck-and-beck on their race to hit $1,000 per share.

            Zacks Equity Research

            Expedia Begins to Offer Booking for Hotel Rooms in Cuba

            Expedia, Inc. (EXPE) announced that it has started to offer online booking of hotel rooms in Cuba.

              Zacks Equity Research

              Alphabet's Google Fiber Service Now Available in Alabama

              Alphabet's (GOOGL) high-speed Internet service, Google Fiber, is now available in its next city, Huntsville, AL.

                Zacks Equity Research

                EU to Resolve Google Antitrust Cases in the Next Few Months

                The European Commission (EU) will finally close its year-long investigations into Alphabet Inc.'s (GOOGL) antitrust cases.

                  Zacks Equity Research

                  United Continental Holdings, Hibbett Sports, Alphabet, JD.com and CSX highlighted as Zacks Bull and Bear of the Day

                  United Continental Holdings, Hibbett Sports, Alphabet, JD.com and CSX highlighted as Zacks Bull and Bear of the Day

                    Sheraz Mian headshot

                    Is the 'Trump Trade' Still Alive?

                    What happens to the post-election rally if the expected policy agenda fails to materialize?

                      John Blank headshot

                      Ten Years Later: Global Week Ahead

                      It has been a full 10 years since the onset of the global financial crisis. The sovereign drivers of the world economy in the G7 summit are showing clear signs of improved straights. But even now, their progress remains halting.

                        Zacks Equity Research

                        Google I/O 2017 Turns into a Show of Technological Prowess

                        Alphabet Inc.'s (GOOGL) Google wrapped up its annual I/O developers conference, giving clear indications of a transition from "Mobile-first" to "AI-First".

                          Tirthankar Chakraborty headshot

                          New Strong Buy Stocks for May 22nd

                          Here are 5 stocks added to the Zacks Rank #1 (Strong Buy) List for Friday

                            Zacks Equity Research

                            A.I. Takes Center Stage at Google I/O 2017 Keynote Event

                            Google has its fingers deep in the artificial intelligence (AI) pie

                              Zacks Equity Research

                              Apple (AAPL) Commences iPhone Assembling Operations in India

                              Per media reports, Apple Inc (AAPL) has finally commenced assembling operations in India.

                                Zacks Equity Research

                                Synopsys (SNPS) Tops Q2 Earnings & Revenues, Guides Well

                                Synopsys (SNPS) posted impressive second-quarter fiscal 2017 results.

                                  Tirthankar Chakraborty headshot

                                  New Strong Buy Stocks for May 18th

                                  Here are 5 stocks added to the Zacks Rank #1 (Strong Buy) List for Thursday

                                    Zacks Equity Research

                                    Is Google Gearing Up to Unveil VR Headset at I/O 2017?

                                    Alphabet Inc.'s (GOOGL) Google is rumored to unveil a standalone virtual reality (VR) headset at its annual I/O developers conference on Wednesday.

                                      Zacks Equity Research

                                      SAP SE (SAP) Takes Concerted Steps to Fortify ERP Business

                                      In a bid to ramp up the sales of its cloud based Enterprise Resource Planning applications, SAP SE (SAP), has recently announced extension of its partnership with Google, unveiled a live business and took steps to fortify its cloud platform.

                                        Zacks Equity Research

                                        Acxiom (ACXM) Earnings Miss, Revenues Beat Estimates in Q4

                                        Acxiom Corp (ACXM) reported non-GAAP earnings of 3 cents per share in fourth-quarter 2017, missing the Zacks Consensus Estimate by 3 cents.

                                          Zacks Equity Research

                                          Why Alphabet (GOOGL) Could Be an Impressive Growth Stock

                                          Alphabet (GOOGL) is seeing solid earnings estimate revision and has a favorable Zacks rank, making it well positioned for future earnings growth.

                                            Ryan McQueeney headshot

                                            Here's Why Alphabet Inc. (GOOGL) Is A Strong Buy Stock Right Now

                                            This technology behemoth, which now operates under the Alphabet Inc. (GOOGL) banner, revolutionized the internet--so much so that "Googling" is verb used in every-day vernacular--and that's why it's even more exciting that Alphabet is now a Zacks Rank #1 (Strong Buy) stock.

                                              Zacks Equity Research

                                              Is Nintendo Planning a Legend of Zelda Smartphone Version?

                                              Nintendo Co. (NTDOY) is planning to launch its immensely popular franchise "The Legend of Zelda" on smartphones as per Investopedia, which quoted a Wall Street Journal report.

                                                Zacks Equity Research

                                                Snap (SNAP) Filing Discloses Stake by Hedge Funds, Shares Up

                                                Yesterday, per a SEC filing, it was revealed, that many big hedge funds own a stake in Snap Inc (SNAP). Shares were up 8% in yesterday's session.

                                                  Zacks Equity Research

                                                  Alphabet Updates AdSense with More Transparency and Control

                                                  Alphabet Inc.'s (GOOGL) Google announced two changes in its AdSense advertising program.