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Alphabet (GOOGL)

(Delayed Data from NSDQ)

$196.52 USD

196.52
26,298,067

+0.43 (0.22%)

Updated Aug 7, 2025 04:00 PM ET

After-Market: $196.69 +0.17 (0.09%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value B Growth B Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 36% (158 out of 246)

Industry: Internet - Services

Zacks Premium FeatureView All Zacks #1 Ranked Stocks

Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Zacks Equity Research

Microsoft and Box Come Together for Cloud Content Management

by Zacks Equity Research

Microsoft Corp. (MSFT) recently announced an extended partnership with Box.

    Tirthankar Chakraborty headshot

    5 Ultra-Safe Stocks for a Rocky Second Half of 2017

    by Tirthankar Chakraborty

    Growth might be limited in the second half, thanks to fears of overvaluation, delay in legislative policies, IMF trimming GDP projections, declining bond yields and dropping commodities prices.

      Zacks Equity Research

      Apple (AAPL) Ramps Up AR/VR Efforts, Acquires SensoMotoric

      by Zacks Equity Research

      Per media reports, Apple (AAPL) has acquired a German company, SensoMotoric Instruments, which specializes in eye-tracking technology.

        Zacks Equity Research

        Stock Market News for June 28, 2017

        by Zacks Equity Research

        Benchmarks finished in negative territory on Tuesday, dragged down by healthcare and technology shares

          Zacks Equity Research

          FTC's Anti-Trust Suit against Qualcomm Remains on Track

          by Zacks Equity Research

          Qualcomm's (QCOM) proposal, forwarded in Apr, 2017, to dismiss the anti-trust lawsuit filed against it by the U.S. Federal Trade Commission (FTC) was recently denied by the U.S. District Judge.

            Kevin Cook headshot

            The E.T. Economy: Disruptive Technology and the Behavior of Shopping

            by Kevin Cook

            Kevin Cook dives into the disruptive technology that creates new shopping behavior, and vice versa.

              Madeleine Johnson headshot

              Facebook Has Reached 2 Billion Monthly Active Users

              by Madeleine Johnson

              Mark Zuckerberg, CEO of social media giant Facebook (FB), announced that the company has crossed 2 billion monthly active users (MAUs), up from its 1.94 billion users Facebook reported in its most recent earnings report in May.

                Madeleine Johnson headshot

                Google Shares Slip After Being Fined $2.7 Billion in EU Antitrust Ruling

                by Madeleine Johnson

                On Tuesday, shares of Google parent Alphabet Inc. (GOOGL) are slipping, down about 1.2% in morning trading to $960.28 per share after the company was hit with a record antitrust fine of $2.7 billion (or about ???2.4 billion) by European Union regulators.

                  Zacks Equity Research

                  Alphabet's Waymo Hires Avis to Manage Autonomous Minivans

                  by Zacks Equity Research

                  Alphabet Inc.'s (GOOGL) Waymo has hired Avis Budget Group to store and service its fleet of autonomous vehicles.

                    Zacks Equity Research

                    Stock Market News for June 27, 2017

                    by Zacks Equity Research

                    Gain in utilities and telecom stocks led the Dow and the S&P 500 to finish in the green on Monday

                      Zacks Equity Research

                      Apple Leases Cars from Hertz to Test Self-Driving Vehicles

                      by Zacks Equity Research

                      Per media reports, Cupertino-based tech giant, Apple (AAPL), has leased few cars from car rental company, Hertz Global Holdings Inc (HTZ), to test its self-driving car technology.

                        Zacks Equity Research

                        Avis Budget Collaborates with Waymo for Self-Driving Cars

                        by Zacks Equity Research

                        Avis Budget Group, Inc. (CAR) recently inked a definitive agreement with Waymo to offer support and maintenance services for Waymo's self-driving fleet to make them readily available for riders round the clock.

                          Zacks Equity Research

                          Amazon OKs Adventure Series Hannah Grant Tour de France

                          by Zacks Equity Research

                          Amazon.com Inc. (AMZN) has green-lit an untitled documentary adventure series, Hannah Grant Tour de France. The release date for the season, however, is yet to be decided.

                            Kevin Cook headshot

                            Bull of the Day: Applied Optoelectronics (AAOI)

                            by Kevin Cook

                            Data center monsters are voracious for optical gear and the Web 2.0 build out is creating big winners

                              Sheraz Mian headshot

                              The Market's Tech Sector Worries

                              by Sheraz Mian

                              Valuations are undoubtedly high, but they aren't in the nose-bleed category of the late 19990's.

                                Ryan McQueeney headshot

                                Here's Why Avis Budget Group (CAR) Stock Soared Today

                                by Ryan McQueeney

                                Shares of Avis Budget Group (CAR) gained nearly 10% in morning trading Monday after the company reached a deal to manage the self-driving car fleet of Waymo, the autonomous vehicle division of Alphabet Inc. (GOOGL).

                                  Zacks Equity Research

                                  Amazon Web Services to be Available in Hong Kong Next Year

                                  by Zacks Equity Research

                                  World's leading cloud platform Amazon.com, Inc.'s (AMZN) Amazon Web Services (AWS) is gradually expanding its presence in the Asia-Pacific region.

                                    Zacks Equity Research

                                    Facebook Emphasizes on the Need to "Bring the World Closer"

                                    by Zacks Equity Research

                                    Facebook Inc (FB) CEO Mark Zuckerberg said the company's new mission is to "bring the world closer together."

                                      Zacks Equity Research

                                      Is Adobe Likely to Gain from its Buyout of Mettle's SkyBox?

                                      by Zacks Equity Research

                                      Adobe Systems Incorporated (ADBE) announced acquisition of Mettle's SkyBox suite

                                        Zacks Equity Research

                                        DISH Network Unveils Music App for Multi-Device Streaming

                                        by Zacks Equity Research

                                        DISH Network Corporation (DISH) unveiled a mobile app, DISH Music, which will synchronize music on television and speakers throughout the house using one central control.

                                          Tirthankar Chakraborty headshot

                                          New Strong Buy Stocks for June 26th

                                          by Tirthankar Chakraborty

                                          Here are 5 stocks added to the Zacks Rank #1 (Strong Buy) List for Monday

                                            Zacks Equity Research

                                            Fitch Sees Fastest Global Growth in 10 Years: ETFs To Buy

                                            by Zacks Equity Research

                                            Credit rating agency Fitch expects the global growth to reach 2.9% in 2017 and 3.1% in 2018.

                                              Zacks Equity Research

                                              Alphabet's "Google for Jobs" Gets AI-Powered Capabilities

                                              by Zacks Equity Research

                                              Alphabet Inc.'s (GOOGL) Google for Jobs will use machine learning to collect, categorize and sort job postings.

                                                Zacks Equity Research

                                                TripAdvisor Plunges to 52-Week Low: What's Pushing It Down?

                                                by Zacks Equity Research

                                                Shares of TripAdvisor, Inc. (TRIP) hit a 52-week low on Jun 19.

                                                  Zacks Equity Research

                                                  Snap Strikes Content Partnership with Time Warner for $100M

                                                  by Zacks Equity Research

                                                  Per The Wall Street Journal, Snap Inc (SNAP) has inked a $100 million content deal with media giant, Time Warner Inc (TWX).