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Alphabet (GOOGL)

(Delayed Data from NSDQ)

$196.52 USD

196.52
26,298,067

+0.43 (0.22%)

Updated Aug 7, 2025 04:00 PM ET

Pre-Market: $197.24 +0.72 (0.37%) 8:44 AM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value B Growth C Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 41% (143 out of 244)

Industry: Internet - Services

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Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Kevin Cook headshot

Bull of the Day: Applied Optoelectronics (AAOI)

by Kevin Cook

This "serial surpriser" just pre-announced another great quarter and the bears are on the run

    Mark Vickery headshot

    Top Analyst Reports for Amazon, Alibaba & Visa

    by Mark Vickery

    Today's Research Daily features new research reports on 16 major stocks, including Amazon (AMZN), Alibaba (BABA), and Visa (VISA).

      Madeleine Johnson headshot

      3 Mobile Payment Stocks to Buy Now

      by Madeleine Johnson

      The mobile payments industry is quickly changing, and investors have taken notice. With this in mind, check out these three mobile payment technology stocks that show promise in this expanding industry.

        Zacks Equity Research

        Microsoft Launches Artificial Intelligence Research Lab

        by Zacks Equity Research

        Microsoft's wide range of AI offerings is expected to add to its customer base, thereby boosting its top line and providing it with a competitive edge.

          Zacks Equity Research

          Google Saves $1.3B in France on Lack of Adequate Operations

          by Zacks Equity Research

          Alphabet Inc.'s (GOOGL) Google finally received some relief in Europe,.

            Zacks Equity Research

            Google Expands Cloud Business, Opens Data Center in London

            by Zacks Equity Research

            Alphabet Inc. (GOOGL) owned search engine giant Google is gradually expanding its cloud services in Europe.

              Zacks Equity Research

              Taiwan Semi (TSM) Misses on Q2 Earnings, Guidance Dull

              by Zacks Equity Research

              Taiwan Semiconductor Manufacturing Co. (TSM) reported second-quarter 2017 earnings of 42 cents per ADR, which missed the Zacks Consensus Estimate by 14 cents.

                Ryan McQueeney headshot

                Amazon Lands 3 Emmy Nominations for 'Transparent'

                by Ryan McQueeney

                Amazon further legitimized its growing media department with three major Emmy nominations for its hit original show, Transparent. Overall, Amazon Studios received 16 nominations for this year's Emmy awards.

                  Sejuti Banerjea headshot

                  Tech Roundup: MSFT Reorganization, GOOGL Spinoff, TWTR Fake News Button

                  by Sejuti Banerjea

                  The top news stories from last week are Microsoft's (MSFT) reorganization, and Alphabet's (GOOGL) Dandelion spinoff and Twitter's (TWTR) fake news button.

                    Zacks Equity Research

                    Key Takeaways from Amazon's Blockbuster Prime Day 2017

                    by Zacks Equity Research

                    Prime Day '17 was a massive hit for Amazon.com, Inc. (AMZN)

                      Zacks Equity Research

                      PC Shipment Decline Continues in Q2 Per Gartner and IDC

                      by Zacks Equity Research

                      The downward trend in the PC industry persisted in second-quarter 2017, Per Gartner and IDC.

                        Zacks Equity Research

                        Google's $1.3 Billion Potential Tax Bill: ETFs in Focus

                        by Zacks Equity Research

                        Google has been accused by French authorities of illegally dodging taxes.

                          Benjamin Rains headshot

                          Advertising Mogul's Words Send Snap Stock Lower

                          by Benjamin Rains

                          Snap (SNAP) just can't seem to catch a break these days, as the struggling social media company finds its shares down again on Wednesday thanks to an advertising titan's cautionary words about Snapchat.

                            Zacks Equity Research

                            Facebook Opens Messenger to Global Advertisers for Test Run

                            by Zacks Equity Research

                            Facebook (FB) has announced that it will be opening its subsidiary platform, Messenger, to worldwide advertisers, albeit for test run only, underscoring the company's efforts to monetize the platform.

                              Zacks Equity Research

                              Twitter (TWTR) Concludes Search for CFO, Appoints Ned Segal

                              by Zacks Equity Research

                              Twitter Inc (TWTR) has finally zeroed in on a name for the post of chief financial officer. Ex-Goldman Sachs (GS) executive, Ned D. Segal, will be assuming the CFO responsibilities of the company from late August.

                                Zacks Equity Research

                                Microsoft Gives Exclusive Access to Cloud With Azure Stack

                                by Zacks Equity Research

                                Microsoft Corp. (MSFT) recently launched a service, called Azure Stack, which will allow customers to use the company's cloud platform, Azure, from their own servers.

                                  Megan Sanks headshot

                                  Amazon Prime Day to Feature Music Deal: Should Apple Worry?

                                  by Megan Sanks

                                  This year, Amazon.com (AMZN) is offering four months of unlimited music for 99 cents as part of its annual Amazon Prime Day, a deal which competes heavily with Apple's (AAPL) music streaming service.

                                    Madeleine Johnson headshot

                                    Will Spotify Stream Into an IPO in 2017?

                                    by Madeleine Johnson

                                    Launched in 2008 by entrepreneurs Daniel Ek and Martin Lorentzon, Spotify is one of the most popular music streaming services on the market today. Will it carry out an initial public offering this year? Or choose to go public in a different way?

                                      Zacks Equity Research

                                      Alphabet Just Plucked the Dandelion Out of its Vast Field

                                      by Zacks Equity Research

                                      Alphabet Inc. (GOOGL) has spun off geothermal startup Dandelion from X.

                                        Zacks Equity Research

                                        Facebook Reveals Plans to Build Willow Campus in California

                                        by Zacks Equity Research

                                        Facebook, Inc. (FB) unveiled plans to redevelop its former Silicon Valley tech campus in Menlo Park, CA, which will be called "Willow Campus", per the company's blog posted on Jul 7.

                                          Zacks Equity Research

                                          Nutanix Reports Significant Y/Y Increase in Canada Customers

                                          by Zacks Equity Research

                                          Nutanix Inc. (NTNX) recently reported a massive 75% year-on-year increase in its Canadian customer base at the end of fiscal third quarter 2017.

                                            Sejuti Banerjea headshot

                                            Technology Stock Roundup: EU Fines Google Shopping

                                            by Sejuti Banerjea

                                            The top news stories from last week are about Google's (GOOGL) shopping service, and Toshiba's ongoing struggle with Western Digital (WDC) as it struggles to sell its interest in the chip making JV between them.

                                              Zacks Equity Research

                                              Stock Market News for July 07, 2017

                                              by Zacks Equity Research

                                              Benchmarks finished in the red on Thursday with S&P 500 posting its biggest percentage fall since May 17

                                                Zacks Equity Research

                                                5 Best-Performing Mutual Funds of First-Half 2017

                                                by Zacks Equity Research

                                                Record gains of benchmarks in 1H17, makes mutual funds from the U.S. stock markets a great investment choice.

                                                  Madeleine Johnson headshot

                                                  Will Uber Be the Hottest IPO of 2017?

                                                  by Madeleine Johnson

                                                  Launched only seven years ago, Uber Technologies Inc. is an app-based transportation company headquartered in San Francisco, California. Without a doubt, investors are eagerly awaiting an Uber IPO. Will it be the hottest IPO of 2017?