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Alphabet (GOOGL)

(Delayed Data from NSDQ)

$201.42 USD

201.42
38,625,588

+4.90 (2.49%)

Updated Aug 8, 2025 04:00 PM ET

After-Market: $201.81 +0.39 (0.19%) 5:52 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value B Growth C Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 41% (143 out of 244)

Industry: Internet - Services

Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Swarup Gupta headshot

Ahead of iPhone Launch, Apple a Better Stock than Alphabet?

This is a good time to see how Apple stacks up against Alphabet, whose Android devices have captured a larger part of the smartphone market.

    Zacks Equity Research

    3 Stocks to Gain as Internet of Things Weaves Into Our Lives

    Companies like Cypress Semiconductor (CY), Fitbit, Inc. (FIT) and Texas Instruments Inc. (TXN) are likely to gain from the growing IoT market.

      Zacks Equity Research

      Technology Stocks to Gain as Retailers Emulate Amazon

      To counter the growing threat from Amazon, various retail bellwethers are teaming up with tech companies.

        Zacks Equity Research

        Company News For Sep 8, 2017

        Companies in the news are: RH,AZN,GOOGL,CONN

          Zacks Equity Research

          Symantec (SYMC) Up More Than 3%: Can the Rally Continue?

          Symantec Corporation (SYMC) shares have been trending upward off late.

            Madeleine Johnson headshot

            Spotify is Likely Going Public Without an IPO: Will Other Tech Unicorns Follow?

            Launched in 2008, Stockholm, Sweden-based Spotify is one of the most popular streaming services on the market today. The company has reportedly decided to not even carry out an IPO at all, and is instead gearing up for a direct listing. Will other tech unicorns follow?

              Zacks Equity Research

              Telecom Stock Roundup: FCC Receives Record-Breaking Comments on Net Neutrality

              Though most of the major telecom stocks lost value over the last week, the sector witnessed a number of important events.

                Sejuti Banerjea headshot

                Tech Roundup: AMZN-MSFT & AAPL-ACN Deals, WMT Chooses NVDA

                Last week, Amazon (AMZN) and Microsoft (MSFT) agreed to support each other's voice-controlled, AI-powered assistants, Apple (AAPL) cut a deal with Accenture (ACN) and Walmart (WMT) chose NVIDIA (NVDA) chips in its AI cloud.

                  Zacks Equity Research

                  Its Business As Usual

                  Its Business As Usual

                    Zacks Equity Research

                    Company News For Sep 6, 2017

                    Companies in the news are: INSM,CLLS,FUL,GOOGL

                      Mark Vickery headshot

                      The Principle of Multitudes

                      Myriad concerns ??? from North Korea nuclear testing to Hurricane Irma heading for another major American flood plain (this time Florida) ??? seemed to finally cause a downturn in equities trading on Tuesday.

                        Tirthankar Chakraborty headshot

                        4 Stocks Offering Safe Haven as Wall Street Wobbles

                        Investors are exiting risky stocks and banking on traditional safe havens like utilities and gold after benchmarks took a hit from geopolitical unrest.

                          Zacks Equity Research

                          Google Partners Xiaomi to Bring Android One Back to India

                          Alphabet Inc.'s (GOOGL) Google is banking on Xiaomi's success to expand its market share and Android user base.

                            Zacks Equity Research

                            Verizon Boosts Targeted Advertising With Rewards Program

                            Verizon Communications Inc. (VZ) wants to get access to a significant chunk of wireless consumer data that can be used for ad targeting.

                              Zacks Equity Research

                              Microsoft to Update Windows 10 with "Mixed Reality" Features

                              Microsoft (MSFT) introduces AR/VR compatible updates to Windows 10.

                                Zacks Equity Research

                                Oracle (ORCL) Enhances IoT Portfolio with New Capabilities

                                Oracle (ORCL) rides on portfolio enrichment to gain traction in the IoT market.

                                  Zacks Equity Research

                                  Apple Supports Dreamers as Trump Decides on DACA Repeal

                                  Apple's (AAPL) CEO TIm Cook continues to support immigrants protected by DACA as President Donald Trump inches closer to his decision on the Act.

                                    Zacks Equity Research

                                    Alphabet Completes Restructuring, Forms New Holding Company

                                    Alphabet Inc. (GOOGL) is now officially a corporate parent and Google and Other Bets are its subsidiaries

                                      Zacks Equity Research

                                      The Zacks Analyst Blog Highlights: Alphabet, Microsoft, Apple and Western Digital

                                      The Zacks Analyst Blog Highlights: Alphabet, Microsoft, Apple and Western Digital

                                        Zacks Equity Research

                                        4 Tech Stocks to Ride on Autonomous Car Revolution

                                        Technology companies like Alphabet Inc. (GOOGL) Intel Corporation (INTC), NVIDIA (NVDA) and Apple Inc. (AAPL) are likely to gain from the driverless car revolution.

                                          Zacks Equity Research

                                          Comcast (CMCSA) Starts YouTube App Trial on X1 Platform

                                          Comcast's (CMCSA) effort to move beyond its cable subscriber territory to wireless services looks impressive. The inclusion of OTT services on its X1 set-top boxes marks a step ahead.

                                            Sejuti Banerjea headshot

                                            Tech Roundup: GOOGL Enterprise Push, AAPL Investment, WDC-Toshiba Deal

                                            Alphabet (GOOGL) launched its Chrome Enterprise subscription to challenge Microsoft (MSFT), Apple (AAPL) is likely beefing up Apple Music while Western Digital (WDC) looks set to acquire a stake in Toshiba Memory.

                                              Zacks Equity Research

                                              Intel Rides on AI, IoT Growth Potential, Competition Hurts

                                              Intel (INTC) is being driven by AI, VR and IoT growth trends. However, competition in the PC market is a headwind.

                                                Zacks Equity Research

                                                BOX Q2 Loss Narrower Than Expectations, Revenues Beat

                                                Box's (BOX) fiscal second-quarter 2018 top-line growth was driven by strength across international markets and positive contribution from strategic partnerships.

                                                  Zacks Equity Research

                                                  Microsoft Hits 52-Week High on Amazon Alliance, Robust Azure

                                                  Microsoft (MSFT) touched a new 52-week high on the back of recently announced partnership between the Cortana and Alexa, as well as robust performance from Azure.