Back to top
more

Alphabet (GOOGL)

(Real Time Quote from BATS)

$201.22 USD

201.22
28,637,381

+4.70 (2.39%)

Updated Aug 8, 2025 03:02 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

Zacks Premium - The only way to fully access the Zacks Rank

3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value B Growth C Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 41% (143 out of 244)

Industry: Internet - Services

Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Zacks Equity Research

Twitter Cracks Down on Terrorism, Suspends 300K Accounts

Since Aug 2015 to Jun 2017, Twitter has suspended 935,897 accounts in a bid to crackdown on the spread of extremism propaganda, which has plagued its service.

    Zacks Equity Research

    Salesforce (CRM) Unveils $50M Fund for AI-Focused Start-Ups

    In a move to encourage start-ups to develop AI-focused apps on its platform, Salesforce (CRM) recently unveiled a $50-million AI Innovation Fund.

      Zacks Equity Research

      Comcast Stops Offering Watchable Digital Video Platform

      Comcast Corp.'s (CMCSA) ad-supported Watchable offered non-exclusive, unlicensed and original content of 30 digital content developers.

        Zacks Equity Research

        3 Stocks in Focus Post Intel - Waymo Autonomous Vehicle Deal

        Intel (INTC) recently revealed collaboration with Alphabet's self-driving car unit Waymo. The pact will intensify competition in the rapidly growing self-driving vehicle market.

          Ryan McQueeney headshot

          Here's Why Nvidia (NVDA) Stock Is Gaining Again

          Shares of Nvidia (NVDA) moved higher again on Monday, just one trading day after the stock witnessed an impressive 6.3% climb to close last week. This week, NVDA is off to hot start after another bullish analyst report highlighted the strength of its AI arsenal.

            Zacks Equity Research

            Alphabet's Google Sued for Pay Discrimination Against Women

            Alphabet's (GOOGL) Google continues to grapple with legal hassles as it faces fresh allegations for practicing pay discrimination against its female workforce.

              Zacks Equity Research

              The Zacks Analyst Blog Highlights: Facebook, Sony, Apple, Alphabet and Microsoft

              The Zacks Analyst Blog Highlights: Facebook, Sony, Apple, Alphabet and Microsoft

                Madeleine Johnson headshot

                Palantir's IPO Plans are Just as Secretive as the Company Itself

                With a valuation at $20 billion, Palantir is one of the world's most valuable venture-backed tech startups, but the company has yet to lay out any specific plans for an initial public offering. However, that hasn't stopped IPO buzz from building, and investors have been excited for a while now about the potential for a Palantir market debut.

                  Zacks Equity Research

                  4 Technology Stocks That Prove AR/VR Has Not Lost Sheen

                  AR/VR application is currently limited to gaming and its evolution trajectory lacks visibility. However, robust spending projection is attracting tech behemoths making the sector exciting.

                    Sejuti Banerjea headshot

                    Google's Tez App for India Taps Huge Payments Opportunity

                    India presents a huge opportunity for Google's payments app Tez.

                      Madeleine Johnson headshot

                      Uber's Road to IPO: Will It Live Up to the Hype?

                      Without a doubt, investors are eagerly awaiting an Uber IPO, and this particular debut would be massive for both the company and Wall Street. But when the ride hailing giant finally does go public, will it ever live up to the hype?

                        Zacks Equity Research

                        Facebook (FB) Adds Crisis Response Feature for Emergencies

                        Facebook (FB) announced the addition of a new feature called Crisis Response in order to provide faster help to disaster affected people.

                          Zacks Equity Research

                          The Zacks Analyst Blog Highlights: Facebook, Alphabet, Daimler, Volkswagen and BMW

                          The Zacks Analyst Blog Highlights: Facebook, Alphabet, Daimler, Volkswagen and BMW

                            Zacks Equity Research

                            Equinix Expands in US, Opens 13th IBX in Silicon Valley

                            Expansion in important markets and consolidation of facilities in existing ones have been an important part of Equinix's (EQIX) core strategy.

                              Zacks Equity Research

                              Facebook (FB) Latest AI Research Center to Come up in Canada

                              Facebook's (FB) fourth Artificial Intelligence (AI) research focused lab will come in Montreal, Canada which has fast emerged as hub for research in this particular area.

                                Zacks Equity Research

                                Will Alphabet Invest $1B in Ride-Hailing Provider Lyft?

                                Alphabet Inc. (GOOGL) might invest roughly $1 billion in ride-hailing provider Lyft Inc. to add fuel to its push against Uber and increase its share in the autonomous driving space.

                                  Madeleine Johnson headshot

                                  Facebook's Plans for the Auto Industry, Explained

                                  On Thursday, social media giant Facebook's (FB) Chief Operating Officer and Lean In expert Sheryl Sandberg attended the opening ceremony of IAA car show in Frankfurt, Germany, and said some pretty interesting things about the company's plans for the auto industry.

                                    Zacks Equity Research

                                    The Zacks Analyst Blog Highlights: Apple and Google

                                    The Zacks Analyst Blog Highlights: Apple and Google

                                      Zacks Equity Research

                                      Walmart to Realign U.S. Business Amid Retail Industry Woes

                                      Walmart (WMT) is streamlining its U.S. operations to simplify its business structure as well as facilitate communication and improve execution.

                                        Sejuti Banerjea headshot

                                        Tech Roundup: AAPL iPhone Production Issue, GOOGL Buying HTC

                                        Apple launched its iPhone 8 yesterday; this is all that happened before that.

                                          Zacks Equity Research

                                          Adobe to Offer Digital Marketing in Web Connected Vehicles

                                          Adobe (ADBE) is working with automakers and using Adobe Experience Cloud and Automotive Grade Linux project to help companies bring digital marketing in cars.

                                            Kevin Cook headshot

                                            The Secret Meaning of FANG

                                            Beyond a mere momentum fad, 3 of these companies are part of a tech renaissance that will last decades.

                                              Zacks Equity Research

                                              Google Appeals Against $2.9B Antitrust Fine Imposed by EU

                                              Alphabet's (GOOGL) Google has possibly initiated yet another year-long legal confrontation.

                                                Zacks Equity Research

                                                Equinix (EQIX) Expands Further in Europe, To Buy Itconic

                                                In a move to expand its European operations, Equinix (EQIX) recently announced an agreement to acquire certain businesses ??? Itconic and its subsidiary CloudMas ??? from The Carlyle Group.

                                                  Swarup Gupta headshot

                                                  Ahead of iPhone Launch, Apple a Better Stock than Alphabet?

                                                  This is a good time to see how Apple stacks up against Alphabet, whose Android devices have captured a larger part of the smartphone market.