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Alphabet (GOOGL)

(Delayed Data from NSDQ)

$201.42 USD

201.42
39,134,256

+4.90 (2.49%)

Updated Aug 8, 2025 04:00 PM ET

After-Market: $201.71 +0.29 (0.14%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value B Growth C Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 41% (143 out of 244)

Industry: Internet - Services

Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Zacks Equity Research

Snap Launches New Context Cards Feature to Simplify Search

Snap's (SNAP) messaging application, Snapchat is introducing a new feature called Context Cards in a bid to attract more users to the platform.

    Zacks Equity Research

    PC Shipments Falter in Q3 Due to High Component Prices

    The downward trend in the PC industry persisted in 3Q, as elevated component costs have been flaring up PC prices, in turn, impacting the overall demand.

      Zacks Equity Research

      Sony Rumored to Re-launch Aibo & Tap AI: A Gamechanger?

      Reports suggest that Sony (SNE) plans to re-launch its robotic dog Aibo as a smart home assistant. Nevertheless, only time can tell if this will be a game-changer for the company and the industry.

        Zacks Equity Research

        Alphabet's (GOOGL) Waymo to Advocate Self-Driving Car Safety

        Alphabet Inc.'s Waymo is launching an educational campaign to support driverless car technology along with several other groups.

          Zacks Equity Research

          Is T-Mobile US' (TMUS) Pixel Offering Better Than Verizon's?

          The U.S. wireless market is getting competitive, on the back of the latest battle between Verizon (VZ) and T-Mobile US (TMUS) in relation to promotional offers over Google's Pixel 2 series.

            Tirthankar Chakraborty headshot

            Q3 Earnings to Work Magic for Wall Street: Top 5 Picks

            A very strong economic backdrop might lay the path for another round of positive earnings growth in the third quarter.

              Zacks Equity Research

              Symantec (SYMC) Down 3.8% in Last Session: Will You Offload?

              Symantec (SYMC) faces stiff competition from peers. Furthermore, changing customer spending behavior and shrinking PC market makes us pretty skeptical about the company's near-term performance.

                Zacks Equity Research

                Alphabet's Balloon-Powered Internet to Benefit Puerto Rico

                With Alphabet (GOOGL) finding another way of moving Project Loon more efficiently, it may get to market sooner.

                  Zacks Equity Research

                  Walmart Mobile Express Returns to Enrich Shopping Experience

                  Walmart (WMT) to simplify return process through its app before the holiday season to enhance shopping experience.

                    Zacks Equity Research

                    4 Tech Stocks to Benefit from Trump's Proposed Tax Holiday

                    The tax reforms are anticipated to create new jobs and aid economic growth.

                      Zacks Equity Research

                      Can GoPro's Fusion 360 and Hero 6 Fend Off Competition?

                      GoPro's (GPRO) Hero6 & Fusion face formidable competition from lower-priced products. Let's discuss whether GoPro's products can withstand the competition and retain its market share.

                        Zacks Equity Research

                        Microsoft Unveils Edge Browser for iOS and Android Devices

                        Microsoft (MSFT) introduces Edge browser to Android and iOS devices.

                          Zacks Equity Research

                          Alphabet's Google Concludes Hardware Event: Key Takeaways

                          Alphabet's (GOOGL) appetite for AI and hardware has increased significantly and it is taking competition more seriously.

                            Zacks Equity Research

                            Netflix Creates a Free Game Based on Stranger Things Series

                            Netflix (NFLX) launches a free game based on Stranger Things, the sequel to which is due for launch on Oct 27 on the platform.

                              Madeleine Johnson headshot

                              EU Regulators Strike Again: Amazon Ordered to Pay $300 Million Tax Bill

                              E-commerce giant Amazon.com (AMZN) is the latest technology corporation to face the regulatory wrath of the European Union. After a three-year investigation, the European Commission has ordered Amazon to pay $300 million, or about ???250 million, in back taxes to Luxembourg.

                                Ryan McQueeney headshot

                                Here's Why GoPro Stock Tumbled Today

                                Shares of GoPro (GPRO) fell more than 6% in mid-day trading Wednesday after Alphabet (GOOGL) unveiled a new Google-branded clip-on camera and detailed improved cameras in its upcoming Pixel 2 phones.

                                  Sejuti Banerjea headshot

                                  Tech Stock Roundup: MSFT, NVDA, TSLA, INTC and More

                                  Microsoft's Ignite conference, NVIDIA at China's GTC, Tesla moving some chip business from NVDA to INTC and Toshiba finally selling its chip business were the top stories last week.

                                    Zacks Equity Research

                                    Nutanix Upgraded to Strong Buy on Positive Estimate Revision

                                    Nutanix (NTNX) upgraded to Strong Buy primarily due to positive estimate revision. The company is benefiting from expanding product portfolio and robust top-line growth.

                                      Zacks Equity Research

                                      Microsoft Buys AltspaceVR, Launches Mixed Reality Headsets

                                      Microsoft's (MSFT) acquisition of AltspaceVR will boost the company's capability to offer social applications on its mixed reality platform.

                                        Kevin Cook headshot

                                        Monty Hall and Probability 101

                                        In honor of the late great Let's Make a Deal host, I offer some good and fun reasons to learn more math.

                                          Zacks Equity Research

                                          Walmart (WMT) Acquires Parcel to Expand in Delivery Space

                                          Walmart (WMT) acquires delivery startup Parcel to expand in the delivery space to better compete with Amazon.

                                            Zacks Equity Research

                                            TiVo & Sony Renew Intellectual Property Licensing Agreement

                                            TiVo's (TIVO) recent deals with leading companies along with new customer wins, product launches and international expansion will drive top-line growth.

                                              Benjamin Rains headshot

                                              Are FANG Stocks Set To Pop In Q4?

                                              Many Americans and investors continue to be focused on a group of four technology firms that have become some of the biggest companies in the world, known simply by the acronym "FANG."

                                                Benjamin Rains headshot

                                                5 Major Tech Startups Blossoming Outside Silicon Valley

                                                For many Americans, the tech world starts and ends in Silicon Valley. Yet in reality, many technology firms operate outside of the San Francisco Bay Area. This group of tech companies thriving away from the bubble of the Valley includes some of the most prominent and well-known startups and publicly traded firms.

                                                  Sweta Killa headshot

                                                  6 ETFs Set to Win on Trump's Tax Reform

                                                  The legislative move has led to the return of Trump trade and investors are cashing in on the opportunity with ETFs that are deemed to gain most on tax reforms.