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Alphabet (GOOGL)

(Delayed Data from NSDQ)

$201.42 USD

201.42
39,134,256

+4.90 (2.49%)

Updated Aug 8, 2025 04:00 PM ET

After-Market: $201.71 +0.29 (0.14%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value B Growth C Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 41% (143 out of 244)

Industry: Internet - Services

Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Zacks Equity Research

Google Hardware Event to Take Place on Oct 4: What to Expect?

We expect some big product announcements that will reveal Alphabet's (GOOGL) increasing appetite for hardware.

    Zacks Equity Research

    DISH Network Launches 4K Netflix Programs on Hopper DVR

    DISH Network Corp. (DISH) announces that the streaming video-on-demand operator's content can be viewed throughout the home.

      Zacks Equity Research

      Amazon (AMZN) May Soon Come Up With its Own Wearable

      Rumors regarding Amazon's (AMZN) Alexa powered "smart glasses" are doing the rounds leading to speculations regarding the details and scope of the gadget.

        Zacks Equity Research

        Why is Apple Eager to Bring Augmented Reality Mainstream?

        With so much buzz created by AR/VR and AI technologies, Apple (AAPL) has started to focus on its development. These are fast emerging as lucrative business opportunities

          Ryan McQueeney headshot

          5 American Tech Companies Thriving Outside of Silicon Valley

          When one thinks about the American technology sector, their mind naturally conjures up images of Silicon Valley, an industry oasis located in the southern portion of the San Francisco Bay Area. There's no issue with that, but a few major firms have also found success outside of the Valley. Check out five of our favorite American tech companies that are not based in Silicon Valley!

            Madeleine Johnson headshot

            Roku Shares Surge Over 40% in IPO: Should Apple and Amazon Be Worried?

            Streaming hardware company Roku Inc. started trading on Wall Street today. The stock is already trading up over 40% in midday trading after pricing its IPO at the top end of its expected range. Should tech giants like Apple and Amazon be worried?

              Zacks Equity Research

              Intel Abandons Project Alloy Citing Lack of Partner Interest

              Intel (INTC) cancelled its earlier announced Project Alloy virtual reality (VR) headset open reference design platform due to lack of partner interest.

                Zacks Equity Research

                Will Snap be Able to Generate More Advertising Revenues?

                Snap channelizes its efforts to attract advertisers. However, it remains to be seen whether the efforts really pay off for the company.

                  Zacks Equity Research

                  Will the Expedia-Thomas Cook Deal be Mutually Beneficial?

                  Expedia's (EXPE) partnership with Thomas Cook reflects that it's banking on Europe for much of its international growth.

                    Ryan McQueeney headshot

                    Shareholders Accuse Google and Alphabet of Withholding Gender Pay Gap Data

                    Alphabet Inc. (GOOGL) and its Google subsidiary have found themselves at the center of the latest round of questions related to gender pay equity in Silicon Valley.

                      Madeleine Johnson headshot

                      AI Provider Veritone (VERI) Plummets After Citron Research Tweet

                      On Wednesday, shares of artificial intelligence technology company Veritone Inc. (VERI) are plummeting after Citron Research spelled out a brutal future for the company on Twitter (TWTR).

                        Zacks Equity Research

                        Qualcomm Snapdragon Processor to Power ASUS ZenFone 4 Series

                        Qualcomm's (QCOM) Snapdragon 835 Mobile Platform to support ASUS ZenFone 4 series smartphones. This marks the first smartphone to feature Gigabit LTE and 802.11ad multi-gigabit Wi-Fi technologies.

                          Zacks Equity Research

                          Will Facebook (FB) Succeed in Making a Comeback in China?

                          Since being banned in China in 2009, Facebook (FB) has continued its efforts to re-enter the world's most populous market.

                            Zacks Equity Research

                            CenturyLink to Service SMB Segment With Managed WiFi Network

                            Over the last three years, CenturyLink Inc. (CTL) has been going all out to establish itself as a global leader in cloud infrastructure and hosted IT solutions arena designed for enterprise customers.

                              Zacks Equity Research

                              The Zacks Analyst Blog Highlights: Facebook, Amazon, Netflix and Alphabet

                              The Zacks Analyst Blog Highlights: Facebook, Amazon, Netflix and Alphabet

                                Sejuti Banerjea headshot

                                The FANG Stocks Valuation Story

                                Maybe its a good idea to avoid these stocks now.

                                  Zacks Equity Research

                                  The Zacks Analyst Blog Highlights: Caterpillar, Texas Instruments, Alphabet, Adobe and Anthem

                                  The Zacks Analyst Blog Highlights: Caterpillar, Texas Instruments, Alphabet, Adobe and Anthem

                                    Zacks Equity Research

                                    HPE Plans of Retrenching 5,000 Jobs to Streamline Costs

                                    Hewlett Packard Enterprise Company (HPE) plans to slash massive jobs to save costs and increase operational efficiency.

                                      Zacks Equity Research

                                      Walmart (WMT) Tests Direct-to-Fridge Online Grocery Delivery

                                      Walmart (WMT) has been aggressively trying to expand in the online grocery shopping and delivery market. However, huge investments involved in it pressurize margins.

                                        Mark Vickery headshot

                                        Top Stock Reports for Caterpillar, Texas Instruments & Alphabet

                                        Today's Research Daily features new research reports on 16 major stocks, including Caterpillar (CAT), Texas Instruments (TXN) and Alphabet (GOOGL).

                                          Eric Dutram headshot

                                          Everything You Need to Know About FANG Stock Investing

                                          Facebook, Amazon, Netflix and Google are extremely popular stocks, but what sets this group of companies apart?

                                            Sejuti Banerjea headshot

                                            Tech Roundup: AAPL iPhone Event, FCA Joins INTC, GOOGL Pixel Event

                                            The biggest show last week was Apple's (AAPL) product event but Alphabet's (GOOGL) Pixel event was also given a date and Fiat Chrysler (FCA) joined Intel's (INTC) self-driving effort.

                                              Zacks Equity Research

                                              Apple Falls as Report Indicates Weak Demand: ETFs in Focus

                                              Apple shares fall based on an analyst report which indicates that the demand for iPhone 8 is a lot lower than that for previous models; technical issues in Apple watch also weighed on the stock.

                                                Zacks Equity Research

                                                Google Snaps Up Pixel Building Team from HTC for $1.1B

                                                The deal comes at a time when Alphabet (GOOGL) has some proven smartphone technology and artificial intelligence in hand.

                                                  Zacks Equity Research

                                                  Walmart to Enable Online Ordering for Food Stamp Recipients

                                                  Walmart (WMT) will entitle customers to order food online and pay with food stamps.