Back to top
more

The Southern Company (SO)

(Real Time Quote from BATS)

$95.27 USD

95.27
1,352,381

+0.88 (0.93%)

Updated Aug 6, 2025 02:10 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

Zacks Premium - The only way to fully access the Zacks Rank

3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value D Growth A Momentum D VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 35% (86 out of 246)

Industry: Utility - Electric Power

Zacks Premium FeatureView All Zacks #1 Ranked Stocks

Zacks News

Zacks Equity Research

Southern Company Q2 Earnings Beat as Utility Sales Grow

by Zacks Equity Research

SO beats Q2 earnings estimates and guided for EPS of $1.50 for the September quarter.

Zacks Equity Research

Compared to Estimates, Southern Co. (SO) Q2 Earnings: A Look at Key Metrics

by Zacks Equity Research

While the top- and bottom-line numbers for Southern Co. (SO) give a sense of how the business performed in the quarter ended June 2025, it could be worth looking at how some of its key metrics compare to Wall Street estimates and year-ago values.

Zacks Equity Research

Southern Co. (SO) Q2 Earnings and Revenues Surpass Estimates

by Zacks Equity Research

Southern Co. (SO) delivered earnings and revenue surprises of +4.60% and +6.24%, respectively, for the quarter ended June 2025. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

How to Boost Your Portfolio with Top Utilities Stocks Set to Beat Earnings

by Zacks Equity Research

Finding stocks expected to beat quarterly earnings estimates becomes an easier task with our Zacks Earnings ESP.

Zacks Equity Research

Southern Company Q2 Earnings: What's in Store for Investors?

by Zacks Equity Research

SO's Q2 results are due tomorrow, with estimates at $0.93 per share for earnings and $6.7B for revenues amid rising expenses and regional growth trends.

Jewel Saha headshot

NEE or SO: Which Utility Stock Deserves a Spot in Your Portfolio?

by Jewel Saha

NEE and SO are both betting big on renewables; see how they compare on earnings growth, dividends, and price performance.

Zacks Equity Research

Analysts Estimate Southern Co. (SO) to Report a Decline in Earnings: What to Look Out for

by Zacks Equity Research

Southern Co. (SO) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

Southern Co. (SO) Exceeds Market Returns: Some Facts to Consider

by Zacks Equity Research

Southern Co. (SO) closed the most recent trading day at $95.85, moving +1.12% from the previous trading session.

Zacks Equity Research

Should You Invest in the Fidelity MSCI Utilities Index ETF (FUTY)?

by Zacks Equity Research

Sector ETF report for FUTY

Zacks Equity Research

PPL, Blackstone JV to Build Natural Gas Plant for Data Center Support

by Zacks Equity Research

PPL forms a joint venture with Blackstone to power data centers with new gas-fired plants amid surging AI-driven energy demand.

Zacks Equity Research

Southern Company's Power Plan Gets a Nod to Meet Surging AI Demand

by Zacks Equity Research

SO's forward-looking power plan gets approval from the Georgia regulator to expand capacity, enhance reliability and boost renewables amid AI growth drive.

Tanvi Sarawagi headshot

Constellation Energy Rises 51.7% in 3 Months: How to Play the Stock?

by Tanvi Sarawagi

CEG surges 51.7% in 3 months, fueled by strong nuclear operations, rising demand from data centers and capital returns.

Zacks Equity Research

Here's Why Holding Southern Company Is Justified for Now

by Zacks Equity Research

SO offers dividend stability and load growth potential, but faces risks from tariffs, execution delays and rising interest costs.

Zacks Equity Research

Should You Invest in the iShares U.S. Utilities ETF (IDU)?

by Zacks Equity Research

Sector ETF report for IDU

Zacks Equity Research

Southern Company's Georgia Power Freezes Base Rates Through 2028

by Zacks Equity Research

SO's Georgia Power is set to provide stable base rates to customers through 2028, as the Georgia PSC approved a plan supporting affordable energy across the state.

Zacks Equity Research

Should You Invest in the Vanguard Utilities ETF (VPU)?

by Zacks Equity Research

Sector ETF report for VPU

Zacks Equity Research

Southern Co. (SO) Outpaces Stock Market Gains: What You Should Know

by Zacks Equity Research

Southern Co. (SO) concluded the recent trading session at $91.83, signifying a +1.02% move from its prior day's close.

Tanvi Sarawagi headshot

Can NRG Energy Meet the Surging Power Needs of the Data Center Boom?

by Tanvi Sarawagi

NRG is gradually increasing its production volume to meet the growing demand for power from data centers.

Jewel Saha headshot

Vistra or Southern Company: Which Utility Stock Offers Better Upside?

by Jewel Saha

SO and VST continue to expand their clean energy generation portfolio and efficiently serve their customers in the United States.

Zacks Equity Research

Southern's Units Expand RNG Portfolio, Boost Clean Energy Goals

by Zacks Equity Research

SO's subsidiaries boost clean energy push with new RNG buys, preventing 18,978 metric tons of Carbon dioxide equivalent emissions.

Zacks Equity Research

Southern Co. (SO) Outpaces Stock Market Gains: What You Should Know

by Zacks Equity Research

In the closing of the recent trading day, Southern Co. (SO) stood at $90.67, denoting a +1.53% move from the preceding trading day.

Tanvi Sarawagi headshot

How Are Production Tax Credits Powering Constellation Energy's Growth?

by Tanvi Sarawagi

CEG rides on nuclear PTC, which helps it to boost revenues, fuel clean energy growth and defend profits when prices dip.

Jewel Saha headshot

NEE Stock Trades at a Premium Valuation to Its Industry: How to Play?

by Jewel Saha

NextEra Energy trades at a premium, but strong clean energy growth, rising earnings and improving dividends justify the price.

Zacks Equity Research

Southern's Unit Achieves 50% Hydrogen Blend in Natural Gas Turbine

by Zacks Equity Research

SO's unit, Georgia Power, in partnership with Mitsubishi Power, hits a milestone with the world's largest 50% hydrogen blend test on a gas turbine.

Zacks Equity Research

Southern Co. (SO) Stock Drops Despite Market Gains: Important Facts to Note

by Zacks Equity Research

Southern Co. (SO) closed the most recent trading day at $88.94, moving 1.56% from the previous trading session.