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Alphabet (GOOGL)

(Delayed Data from NSDQ)

$201.96 USD

201.96
28,328,275

-1.38 (-0.68%)

Updated Aug 13, 2025 04:00 PM ET

After-Market: $201.76 -0.20 (-0.10%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value B Growth C Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 35% (159 out of 245)

Industry: Internet - Services

Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Zacks Equity Research

Apple Prohibits Cryptocurrency Ad & Mining on iOS Devices

Apple's (AAPL) latest guidelines emphasize regulating and authenticating transactions or transmissions as well as storage of cryptocurrencies through established organizations.

    Benjamin Rains headshot

    From TV Deals to VR, Here's Everything Investors Need to Know About the FIFA World Cup

    Welcome to a 2018 FIFA World Cup episode of the Full-Court Finance podcast from Zacks Investment Research. This week, Ben Rains dives into everything that investors and casual fans need to know about the world's biggest sporting event before it kicks off in Russia on Thursday.

      Zacks Equity Research

      The Zacks Analyst Blog Highlights: Alphabet, Apple and Amazon

      The Zacks Analyst Blog Highlights: Alphabet, Apple and Amazon

        Sejuti Banerjea headshot

        Google Looking at More Fines in the EU

        Some media reports are saying that Google could be fined up to $11 billion over Android.

          Benjamin Rains headshot

          Here's Why Apple (AAPL) Stock Is Down Today

          Shares of Apple (AAPL) dipped by as much as 2% premarket on the back of reports that the tech giant is set to produce fewer iPhones in the second half of 2018. Let's quickly review why this is likely very bad news for Apple investors.

            Zacks Equity Research

            Alibaba (BABA) Raises Funds to Boost Worldwide Presence

            Alibaba's (BABA) Ant Financial raises $14 billion in Series C funding.

              Zacks Equity Research

              Stock Market News For Jun 8, 2018

              It was a mixed Thursday for markets. The Nasdaq and S&P 500 ended the day with moderate losses, as tech stocks pulled back after initial gains.

                Zacks Equity Research

                Facebook Procures Content from News Organizations for Watch

                Facebook (FB) focuses on expanding Watch video streaming service by adding content from news organizations.

                  Ryan McQueeney headshot

                  Technical Analysis, ZTE Trade Deal, & Google Regulatory Woes | Free Lunch

                  Ryan McQueeney highlights the latest news moving major indexes this week, the trade deal between the U.S. and China's ZTE Corp.(ZTCOY), and Alphabet's (GOOGL) regulatory headaches in Europe. Later, he is joined by Dave Bartosiak to discuss recent technical trends in the broader markets.

                    Zacks Equity Research

                    Facebook's Instagram Beefs Up Videos to Challenge Rivals

                    Facebook (FB) owned Instagram is reportedly working on a feature that will allow users to post long-form video content.

                      Zacks Equity Research

                      Zacks Market Edge Highlights: Facebook, Apple, Amazon and Alphabet

                      Zacks Market Edge Highlights: Facebook, Apple, Amazon and Alphabet

                        Zacks Equity Research

                        Zacks Industry Outlook Highlights: Alibaba, Amazon, Walmart and Google

                        Zacks Industry Outlook Highlights: Alibaba, Amazon, Walmart and Google

                          Tracey Ryniec headshot

                          Should You Still Buy the FANG Stocks?

                          The FANG stocks are hitting new record highs, but is it too late to get in or does this rally have legs?

                            Zacks Equity Research

                            ARRIS' Ruckus Technology to Run Google Station Wi-Fi Hotspot

                            ARRIS International's (ARRS) strategic collaboration with Google is part of Alphabet's broader objective to help lower the barrier to entry for network connectivity in support of Google's Next Billion Users initiative.

                              Zacks Equity Research

                              Apple's App Developer Base Hits 20M, Competition Intensifies

                              Apple (AAPL) reveals the number of app developers on App Store at WWDC.

                                Sejuti Banerjea headshot

                                Apple Roundup: WWDC, HomePod, EU Tax, Samsung Infringement

                                Here are some WWDC highlights, the HomePod update, Samsung fine and other news.

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                                  Microsoft Shares Touch Triple Digits: 5 Tech ETFs to Bet On

                                  Investors seeking to tap Microsoft could consider the following tech ETFs.

                                    Sreeparna Ray headshot

                                    Here's Why Amazon Looks Like a Good Buy Among FAANG Stocks

                                    Amazon is a clear winner among the FAANG stocks. Let's take a look why.

                                      Ryan McQueeney headshot

                                      The Latest on Amazon's Booming Advertising Business

                                      Amazon (AMZN) has been considered the outright leader in the domestic e-commerce industry for years now, but a key part of the company's recent growth--and its rapidly-rising stock--is its ongoing expansion beyond the realm of online retail.

                                        Benjamin Rains headshot

                                        Why Microsoft's (MSFT) GitHub Acquisition Matters

                                        Microsoft (MSFT) just announced that it plans to buy open-source software development platform giant, GitHub, for $7.5 billion in Microsoft stock. The deal further cements Microsoft's commitment to its cloud-computing future as it aims to compete against the likes of Amazon (AMZN) and fellow tech giants.

                                          Madhura Bhattacharyya headshot

                                          Young Users Favor YouTube & Snapchat, Should Facebook Bother?

                                          Facebook's (FB) popularity among teenagers is on the decline. However, the company's diversified user base is expected to be a saving grace.

                                            Zacks Equity Research

                                            Will WWDC Enhance Apple's (AAPL) Growth Prospects in 2018?

                                            Apple (AAPL) is set to kick off annual Worldwide Developers Conference (WWDC) today.

                                              Zacks Equity Research

                                              Google Ties Up With Orange, Strengthens Footprint in EMEA

                                              Alphabet's (GOOGL) Google joins forces with Orange to invest in EMEA tech startups.

                                                Zacks Equity Research

                                                Stock Market News For Jun 4, 2018

                                                Markets closed higher on Friday on a stronger-than-expected jobs report, shrugging off trade off fears to some extent.

                                                  Benjamin Rains headshot

                                                  What Should Investors Do With Spotify (SPOT) Stock?

                                                  Streaming music powerhouse Spotify (SPOT) went public in early April and things have been up and down since then. So let's dive into some key fundamentals to see what investors should do with Spotify stock.