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Alphabet (GOOGL)

(Delayed Data from NSDQ)

$203.90 USD

203.90
34,913,167

+0.96 (0.47%)

Updated Aug 15, 2025 04:00 PM ET

After-Market: $203.97 +0.07 (0.03%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value B Growth B Momentum B VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 39% (151 out of 246)

Industry: Internet - Services

Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Benjamin Rains headshot

Facebook (FB) Stock Climbed Again Thursday: Time to Buy?

Shares of Facebook (FB) climbed over 2.5% on Thursday on the back of a massive new price target as well as some important news regarding its live video push. So let's take a look at the most recent news surrounding the social media giant and quickly dive into some of Facebook's other fundamentals to see if investors might want to buy FB stock.

    Zacks Equity Research

    Intel Likely to Induct Former DCG Head Bryant at Its Helm

    Intel (INTC) might be considering its former head of DCG segment, Diane Bryant as the new CEO after her recent resignation from Google Cloud as COO.

      Shuvra Shankar Dey headshot

      IoT Set to Rally: 5 Stocks Leading From the Front

      All major technology companies are eyeing a share of this rapidly evolving industry.

        Sejuti Banerjea headshot

        Alphabet Roundup: Ad Rebranding, Regulatory, YouTube, More

        Ad rebranding, regulatory hurdles and new monetization tools for creators on YouTube are some of the more interesting stories from this roundup.

          Zacks Equity Research

          Alibaba Unveils Partner Program, Bolsters Presence in EMEA

          Alibaba's (BABA) cloud division launches EMEA Ecosystem Partner Program which will help in strengthening its competitive position in the cloud market.

            Benjamin Rains headshot

            Should You Buy Roku (ROKU) Stock On Streaming Advertising Push?

            Shares of Roku (ROKU) soared over 7% on Tuesday one day after Oppenheimer analysts upgraded the streaming TV firm. So now let's take a look to see if Roku stock might be worth buying with the streaming content revolution set to continue.

              Zacks Equity Research

              Apple's Upgraded Maps App to Be Added in Next iOS 12 Beta

              Apple (AAPL) is modifying its Maps application to compete better with Google Maps.

                Zacks Equity Research

                Facebook Likely to Acquire Bloomsbury AI to Fight Fake News

                Facebook (FB) is reportedly acquiring UK-based Bloomsbury AI to help combat the spread of false news on its platform.

                  Benjamin Rains headshot

                  Should You Buy Facebook (FB) Stock with Q2 Earnings In View?

                  Facebook (FB) saw its stock price climb over 1.5% on Monday, despite an announcement that some 800,000 users might have been affected by a bug that unblocked users people had previously blocked. So let's see what has investors excited about Facebook stock even with negativity still swirling around the social media powerhouse.

                    Kevin Cook headshot

                    Bull of the Day: NVIDIA (NVDA)

                    Look to hyper-scale datacenters and supercomputers to understand demand for GPU accelerators in the knowledge economy

                      Benjamin Rains headshot

                      WWE's Live Rights Deals & A Streaming Sports Update

                      Welcome to the latest episode of the Full-Court Finance podcast from Zacks Investment Research. On this episode, Associate Stock Strategist Ben Rains breaks down World Wrestling Entertainment's (WWE) new TV deals with Comcast's (CMCSA) USA Network and Fox (FOXA). He also takes a look at WWE's impressive growth, before he heads into some of the latest streaming sports news surrounding the NFL.

                        Zacks Equity Research

                        Amazon (AMZN) Improves Client Base With Formula 1 Deal

                        Amazon's (AMZN) AWS is selected by Formula 1. This is likely to strengthen its competitive position in the market.

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                          8 Winning Stocks of 1H With Huge Room to Run in 2H

                          We highlight the top-performing eight stocks of 1H 2018. These stocks not only crushed the broad market returns, but also have the potential to outperform in the second half.

                            Zacks Equity Research

                            The Zacks Analyst Blog Highlights: Alphabet, JPMorgan, Comcast, American Express and Micron

                            The Zacks Analyst Blog Highlights: Alphabet, JPMorgan, Comcast, American Express and Micron

                              Zacks Equity Research

                              Facebook Releases Instagram Lite to Capture Emerging Markets

                              Facebook (FB) launches Instagram Lite to cater to developing nations and drive user growth and engagement levels.

                                Zacks Equity Research

                                Amazon (AMZN) Focuses on Kids, Launches Fire HD 10 Kids

                                Amazon (AMZN) unveils Fire HD 10 Kids Edition with expanded storage capacity. This is likely to bolster presence in tablet market.

                                  Mark Vickery headshot

                                  Top Stock Reports for Alphabet, JPMorgan & Comcast

                                  Today's Research Daily features new research reports on 16 major stocks, including Alphabet (GOOGL), JPMorgan (JPM) and Comcast (CMCSA).

                                    Sejuti Banerjea headshot

                                    Microsoft Roundup: ICE Furor, Blockchain, Deals, More

                                    Microsoft (MSFT) is trying to pacify employees about its relationship with the ICE even as it embarks on a new journey with blockchain and completes strategic acquisitions and deals.

                                      Sweta Killa headshot

                                      3 Tech ETFs Upgraded to Top Rank Amid Trade Fears

                                      Investors could tap the current dip in tech stocks via ETFs whose rank have moved up to top hierarchy by two notches.

                                        Afrasiab Mian headshot

                                        Is Facebook (FB) Better Off Without Mark Zuckerberg?

                                        Considering the troubles that have recently plagued Facebook, would it be a good idea for Zuckerberg to step down? Let's take a walk down memory lane before we consider the question.

                                          Benjamin Rains headshot

                                          Should You Buy Spotify (SPOT) Stock Based On Its Broader Media Ambitions?

                                          Shares of Spotify (SPOT) have climbed roughly 16% since the streaming music powerhouse went public in early April. But the industry Spotify helped popularize is more crowded these days. So let's evaluate Spotify as it tries to push further into video after it announced a splashy new hire on Tuesday.

                                            Zacks Equity Research

                                            Google Set to Launch Filestore, Enhances Service Offerings

                                            Alphabet's (GOOGL) Google Cloud plans to unveil the Beta availability of Filestore which is likely to boost clientele.

                                              Zacks Equity Research

                                              Twitter Beefs Up User Authentication for Opening Accounts

                                              Twitter (TWTR) takes proactive stance to help contain bots and trolls by adding authentication measures for creating new accounts.

                                                Zacks Equity Research

                                                Microsoft Azure to be Leveraged by InMobi Advertising Cloud

                                                Microsoft (MSFT) collaborates with InMobi. Azure's AI capabilities will power InMobi to up its game in ad-tech industry.

                                                  Zacks Equity Research

                                                  AbbVie (ABBV), Calico Extend R&D Deal, to Invest $500M Each

                                                  AbbVie (ABBV) and Alphabet backed biotech Calico Life Sciences extend their 2014 R&D collaboration by investing another $500 million each to develop candidates to treat age-related diseases.