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Alphabet (GOOGL)

(Real Time Quote from BATS)

$202.23 USD

202.23
10,202,974

-1.11 (-0.55%)

Updated Aug 13, 2025 12:54 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value B Growth C Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 35% (159 out of 245)

Industry: Internet - Services

Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Zacks Equity Research

General Motors' (GM) Self-Driving Unit Gets SoftBank Funding

General Motors (GM) announces that SoftBank is going to invest $2.25 billion in GM Cruise Holdings LLC. This is one of the biggest investments in the self-driving car front.

    Zacks Equity Research

    Here's Why You Should Retain Cisco (CSCO) In Your Portfolio

    We suggest investors to hold Cisco (CSCO) stock in their portfolio. It has potential to return value to investors given its robust product portfolio, acquisition synergies and strong fundamentals.

      Benjamin Rains headshot

      Why Did Facebook (FB) Stock Climb Today?

      Shares of Facebook (FB) popped 2.19% on Thursday to close at $191.78 per share, inching ever closer to their 52-week and all-time high of $195.32 per share. The question is what might have investors excited about the company that has been in the news for all the wrong reasons recently.

        Sejuti Banerjea headshot

        Microsoft in May: Acquisition, Build Conference, Analyst Views & More

        The hottest Microsoft (MSFT) news in May was its Build conference for developers, but there were also rumors about a new cheaper Surface, as well as analysts weighing in on Microsoft.

          Zacks Equity Research

          Yandex's New Smart Speaker Strengthens Alice's Capabilities

          Yandex (YNDX) launches a smart speaker, equipped with intelligent assistant, Alice, for the Russian-speaking market.

            Zacks Equity Research

            Is a Beat in Store for Palo Alto (PANW) in Q3 Earnings?

            Palo Alto Networks (PANW) third-quarter fiscal 2018 results are expected to benefit from enhanced portfolio and acquisitions.

              Madhura Bhattacharyya headshot

              Pandora's Family Plan to Hit Spotify, Apple Music Dominance

              Pandora (P) launched Family Plan for Pandora Premium to withstand growing competition from players like Apple Music, Spotify, Google and Amazon.

                Sreeparna Ray headshot

                Is Intel Zooming Ahead of NVDA, TSLA in Self-Driving Space?

                Intel (INTC) is spearheading the autonomous driving market at the moment by testing vehicles in Jerusalem.

                  Zacks Equity Research

                  The Zacks Analyst Blog Highlights: Amazon, Alphabet, Groupon, Expedia and TripAdvisor

                  The Zacks Analyst Blog Highlights: Amazon, Alphabet, Groupon, Expedia and TripAdvisor

                    Ryan McQueeney headshot

                    Microsoft Surpasses Alphabet's Market Cap for the First Time in 3 Years

                    Microsoft (MSFT) ended Tuesday trading with a market capitalization of $753 billion, passing Google parent Alphabet (GOOGL) in valuation for the first time in about three years.

                      Zacks Equity Research

                      AT&T Partners With Google for Seamless Cloud Connectivity

                      AT&T Inc.'s (T) partnership with Google Cloud is a classic example of a mutually reciprocal relationship as both the firms aim to benefit from the win-win deal.

                        Madhura Bhattacharyya headshot

                        Is Snap's Snapkit Developer Platform a Threat to Facebook?

                        Snap (SNAP) in a bid to expand its user base and gain an edge over Facebook is reportedly launching Snapkit platform for third-party app developers.

                          Aniruddha Ganguly headshot

                          Smartphone Sales: Xiaomi Gains Most, Apple's Share Up In Q1

                          Apple's (AAPL) smartphone market share improved in first-quarter 2018, while Samsung's (SSNLF) slowed, per a recent report from research firm Gartner

                            Benjamin Rains headshot

                            A Look At the NBA's Booming Business Ahead of the Finals

                            The NBA Finals tip off Thursday night, pitting LeBron James and the Cleveland Cavaliers against Steph Curry and the Golden State Warriors for the fourth straight season. The speculation and predictions have already begun, but let's leave the guessing to the NBA experts and look instead at the NBA's rapidly growing business.

                              Sejuti Banerjea headshot

                              Alphabet Roundup: YouTube, Publishers, Privacy, Antitrust Issues

                              Alphabet is streamlining its subscription business, but the good news is marred by continuing trouble with publishers over GDPR, investigations by ACCC and fears about impact of India antitrust ruling

                                Zacks Equity Research

                                Google's Relation with PayPal Deepens, Competition Intensifies

                                Alphabet's (GOOGL) unit Google bolsters its footprint in payment market with the latest updates on its payment services by strengthening relationship with PayPal.

                                  Sreeparna Ray headshot

                                  Facebook, Twitter Revamp Political Ad Norms Post Data Breach

                                  Facebook (FB) and Twitter (TWTR) have come up with stringent regulations for political advertisements ahead of the U.S. mid-term elections.

                                    Shilpa Mete headshot

                                    Amazon's Lennar Tie-Up to Aid Growth in Smart Home Market

                                    Amazon (AMZN) partners with Lennar to strengthen footprints in smart home market.

                                      Sejuti Banerjea headshot

                                      Apple Roundup: Irish Tax, HomePod, Bernstein, Samsung Fight

                                      Apple transferred cash in to the Irish escrow account, its HomePod is off to a good start, Bernstein sees near-term pressure on its services business and the legal battle with Samsung continues.

                                        Madhura Bhattacharyya headshot

                                        Latest Canalys Data Shows Apple Leading the Wearables Market

                                        Apple (AAPL) continues to lead the wearables device market ahead of Xiaomi, Fitbit, Garmin and Hauwei, per recently released Canalys data.

                                          Kevin Cook headshot

                                          Bull of the Day: NVIDIA (NVDA)

                                          As the EPS estimates for the King of AI keep rising, the royal valuation keeps getting more intelligent near 30 times

                                            Sejuti Banerjea headshot

                                            Sony Buys EMI for Around $2 Billion

                                            Sony Corp (SNE), which already controlled a 30% stake in music publishing company EMI, is now forking out another $2 billion to acquire another 60% to become the world???s largest music publisher.

                                              Zacks Equity Research

                                              Intel, Google & Microsoft Discover New Low-Risk Chip Flaws

                                              Intel (INTC), Google and Microsoft reveal new security bugs but these do not possess major threats as Spectre and Meltdown that surfaced in January.

                                                Zacks Equity Research

                                                How Would Mergers In Media Industry Unfold For The Markets?

                                                How Would Mergers In Media Industry Unfold For The Markets?

                                                  Mark Vickery headshot

                                                  Are Media Mergers Good for the Market? CMCSA, FOXA, DIS, etc.

                                                  Either Comcast or Disney growing content exponentially with Fox's assets means media companies are attempting to reach behemoth levels.