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Alphabet (GOOGL)

(Real Time Quote from BATS)

$203.07 USD

203.07
10,585,134

-0.83 (-0.41%)

Updated Aug 18, 2025 02:04 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value B Growth A Momentum B VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 38% (152 out of 246)

Industry: Internet - Services

Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Zacks Equity Research

Apple's Woes Rise as Spotify Alleges it of Unfair Practices

Apple (AAPL) woes mount as Spotify accuses the company of stifling innovation and imposing unfair practices in the music streaming space.

Zacks Equity Research

Google (GOOGL) Clamps Down on Bad Ads With Advanced Tools

Alphabet's (GOOGL) Google removed 2.3 billion bad ads in 2018 with the aid of advanced tools and policies. This is likely to continue which will aid its advertisement revenues.

Manaswita Ghosh Dutta headshot

Private Space Explorers Set to Gain From NASA's 2020 Budget

American space companies could witness tremendous growth on the back of NASA's 2020 budget.

Benjamin Rains headshot

Buy Amazon (AMZN) Stock on Earnings Growth & E-commerce Dominance?

Amazon (AMZN) shares have climbed roughly 13% to start the year, which tops the market's comeback, but falls way behind fellow FAANG giants Facebook (FB) and Netflix (NFLX). Therefore, Amazon stock still rests over 17% below its 52-week high.

Benjamin Rains headshot

Buy 'Cheap' Facebook (FB) Stock on Cryptocurrency & WeChat-Style Push?

Facebook is reportedly set to jump into the cryptocurrency market and Mark Zuckerberg wants to try to become more of a private messaging, payments, and e-commerce platform, akin to Chinese powerhouse WeChat.

Zacks Equity Research

Apple Steps Up AR Headset Bid: Should Other Tech Giants Worry?

Apple's (AAPL) upcoming AR headset is set to intensify competition in the space with other tech giants also eyeing the market.

Zacks Equity Research

Amazon Adds Stimulus to Alexa Efforts on Reward Program Drive

Amazon (AMZN) rolls out Alexa Developer Rewards program in France, Italy and Spain to lure app developers to its platform and expand its global base.

Nalak Das headshot

Will Net Neutrality Stage a Comeback? Winners and Losers

Democrats are hopeful that the bill called "Save the Internet Act" will be passed by both houses.

Benjamin Rains headshot

Amazon to Expand Streaming Business, Alibaba Deepens NBA Deal & More

Welcome to the latest episode of the Full-Court Finance podcast from Zacks Investment Research where Associate Stock Strategist Ben Rains discusses reports that Amazon (AMZN) is looking to buy the YES Network from Disney (DIS) as it tries to expand its streaming sports business. The episode then dives into Chinese e-commerce giant Alibaba's (BABA) new NBA partnership, before checking out the latest sports betting news.

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Buy NVDA Stock With Nvidia Set to Buy Mellanox to Expand Cloud Business?

Nvidia (NVDA) shares jumped over 5% in morning trading Monday after the company announced that it will acquire Mellanox (MLNX) as it tries to expand its data center business in the cloud computing age. The deal, which is valued at $6.9 billion, would be Nvidia's largest-ever purchase.

Sanghamitra Saha headshot

Internet ETFs & Stocks Top Bull Market: Will the Rally Continue?

Internet stocks and ETFs have had a stellar run in the 10-year old bull market. Will these maintain the winning momentum?

Zacks Equity Research

Google to Cash in on iPhone Craze to Boost Duplex User Base

Alphabet's (GOOGL) Google is bringing Duplex on iPhone to expand presence in the global Artificial Intelligence software market.

Zacks Equity Research

Alphabet (GOOGL) Stock Moves -0.08%: What You Should Know

Alphabet (GOOGL) closed at $1,149.97 in the latest trading session, marking a -0.08% move from the prior day.

Zacks Equity Research

Xerox To Reorganize Under Holding Company, Improve Operations

Xerox (XRX) is eyeing strategic, operational and financial flexibility on the back of the latest move.

Zacks Equity Research

Fitbit Unveils Low-Cost Fitness Wearables to Curb Competition

Fitbit (FIT) releases new fitness wearables in a bid to combat competition and expand its share in the smartwatch market.

Zacks Equity Research

Google Rolls Out Reading App Bolo, Boosts Presence in India

Alphabet's (GOOGL) Google introduces tutoring app 'Bolo' in India for kids studying in primary schools to improve the literacy rate of the country.

Zacks Equity Research

Microsoft, Invenergy Collaborate for Renewable Energy Project

Microsoft (MSFT) inks a 15-year agreement to buy renewable energy generated by Wilkinson Solar Energy Center project.

Benjamin Rains headshot

3 Blue-Chip Stocks to Buy Right Now: WMT, FB & NKE

The S&P 500 has surged over 11% to start the year, driven by growth from the likes of Netflix (NFLX) and other giants. With that said, we have highlighted three blue-chip powers that look like buys at the moment.

Zacks Equity Research

Alphabet (GOOGL) Up 1.5% Since Last Earnings Report: Can It Continue?

Alphabet (GOOGL) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

Zacks Equity Research

Google Strengthens E-commerce Presence With JD.com's Joybuy

Alphabet's (GOOGL) Google to gain momentum in the U.S. e-commerce space with the launch of Joybuy on Google Express.

Zacks Equity Research

Alphabet Ups the Ante in Cybersecurity Space with Backstory

Alphabet's (GOOGL) Chronicle launches Backstory, its first commercial product that helps in identifying big or significant threats from several security alerts.

Benjamin Rains headshot

Buy CRM Stock as Salesforce Tries to Double Revenue by 2023?

Despite the small downturn, Salesforce said it plans to double its revenue over the next four years as businesses around the world adapt to the quickly changing digital age.

Zacks Equity Research

The Zacks Analyst Blog Highlights: salesforce, Amazon, Alphabet, Adobe and Microsoft

The Zacks Analyst Blog Highlights: salesforce, Amazon, Alphabet, Adobe and Microsoft

Zacks Equity Research

Marvell's (MRVL) New HSM Solution to Aid Networking Business

Marvell (MRVL) introduces LiquidSecurity Network Hardware Security Module that will provide secure functionality to enterprise and private cloud data centers.

Zacks Equity Research

Facebook's New Dark Mode for Messenger to Aid User Engagement

Facebook (FB) finally launches the much-anticipated dark mode for Messenger, which is now available to all Messenger users on the latest versions of iOS and Android.