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Alphabet (GOOGL)

(Real Time Quote from BATS)

$202.80 USD

202.80
7,689,707

-1.10 (-0.54%)

Updated Aug 18, 2025 12:14 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value B Growth A Momentum B VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 38% (152 out of 246)

Industry: Internet - Services

Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Zacks Equity Research

The Zacks Analyst Blog Highlights: Apple, Alphabet, Amazon, Intel and Qualcomm

The Zacks Analyst Blog Highlights: Apple, Alphabet, Amazon, Intel and Qualcomm

Zacks Equity Research

Palo Alto to Boost Security Framework With Demisto Buyout

Palo Alto's (PANW) buyout of Demisto is expected to help the company incorporate AI and machine learning to enhance the automation of its customers' security operations.

Zacks Equity Research

Twitter Retains Deleted Messages Thanks to Functional Bug

Twitter (TWTR) hits another rough patch with reports emerging that the social media giant is storing deleted messages on its platform.

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Apple Roundup: China, Services, App Store, Pullstring & More

Here are the top stories from last week.

Zacks Equity Research

The Zacks Analyst Blog Highlights: Amazon, Alphabet, TripAdvisor and Expedia

The Zacks Analyst Blog Highlights: Amazon, Alphabet, TripAdvisor and Expedia

Zacks Equity Research

The Zacks Analyst Blog Highlights: Alphabet, Facebook, Cisco, Costco and S&P

The Zacks Analyst Blog Highlights: Alphabet, Facebook, Cisco, Costco and S&P

Swarup Gupta headshot

Nasdaq Exits Bear Market: 5 Top-Ranked Winners

After suffering a severe downturn last year, the tech-heavy index has rebounded strongly in 2019, gaining 12.6% year to date.

Swarup Gupta headshot

Can Apple's Services Counteract Flagging iPhone Sales?

The jury is still out on the subject following skepticism over Apple's revenue sharing models.

Zacks Equity Research

Amazon (AMZN) Abandons Headquarter Plans in NY Amid Protests

Amazon (AMZN) abruptly drops its HQ2 proposal in New York City after facing a month of city council grilling and objections raised by the locals, politicians and activists.

Zacks Equity Research

CyberArk (CYBR) Q4 Earnings & Revenues Top Estimates, Up Y/Y

CyberArk (CYBR) fourth-quarter 2018 results benefit from growing adoption of its solutions and increased demand for privileged access security.

Zacks Equity Research

Is Alphabet (GOOGL) Stock Outpacing Its Computer and Technology Peers This Year?

Is (GOOGL) Outperforming Other Computer and Technology Stocks This Year?

Sanghamitra Saha headshot

Cloud Computing ETF Space Gets Crowded

Many issuers have been tapping the cloud computing space of late.

Tracey Ryniec headshot

Bull of the Day: iRobot (IRBT)

Record revenue over a $1 billion in 2018 proves that home robots aren't just a fad.

Mark Vickery headshot

Top Stock Reports for Alphabet, Facebook & Cisco

Today's Research Daily features new research reports on 16 major stocks, including Alphabet (GOOGL), Facebook (FB) and Cisco Systems (CSCO).

Benjamin Rains headshot

Buy Netflix (NFLX) Stock on the Dip While You Still Can?

Shares of Netflix (NFLX) have soared over 55% since Christmas, to crush Facebook (FB), Amazon (AMZN), and its other FAANG peers. Despite this impressive resurgence, NFLX stock rests roughly 15% below its 52-week high.

Zacks Equity Research

Zacks Market Edge Highlights: Amazon, Alphabet, Microsoft, NVIDIA and Cloudera

Zacks Market Edge Highlights: Amazon, Alphabet, Microsoft, NVIDIA and Cloudera

Sejuti Banerjea headshot

Twitter Accused of Bias in India

Twitter (TWTR) senior executives couldn't make it to the meeting of the Parliamentary Standing Committee on Information Technology in India.

Zacks Equity Research

Google Boosts Presence in Applicant Tracking Space with Hire

Alphabet's (GOOGL) Google rolls out Hire in Canada and the U.K., marking the first international expansion of its applicant tracking system.

Tracey Ryniec headshot

How to Invest in the Internet of Things in 2019

Smart technology is no longer a fantasy but what companies dominate the marketplace?

Zacks Equity Research

Shopify (SHOP) Earnings & Revenues Surpass Estimates in Q4

Shopify (SHOP) fourth-quarter results benefit from a diversified expanding merchant base.

Benjamin Rains headshot

Cisco (CSCO) Stock Up Ahead of Earnings: What to Expect

Cisco (CSCO) stock closed regular trading up 0.65% in a sign that investors might expect good things from the networking giant's fiscal second-quarter financial results that are due out after the closing bell Wednesday.

Zacks Equity Research

Amazon to Deliver Enhanced Smart Home Experience With eero

Amazon (AMZN) signs agreement to acquire eero for adding home mesh WiFi systems to its smart home products portfolio.

Benjamin Rains headshot

Breaking Down Disney & ESPN's Streaming Future

On this episode of the Full-Court Finance podcast, Associate Stock Strategist Ben Rains discusses Disney's (DIS) recent quarterly earnings results and dives into everything investors need to know about ESPN+ and the company's streaming future

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A Massive Bank Merger & This Week's Top Earnings News

Ryan McQueeney and Maddy Johnson discuss this week's blockbuster bank merger and recap earnings results from Alphabet, Disney, Twitter, and Chipotle.

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Buy Spotify (SPOT) Stock After Q4 Earnings On Streaming, Podcast Growth?

Let's see if SPOT stock might be worth buying on the dip with it set to expand in an increasingly decentralized entertainment age driven by the likes of Netflix (NFLX) and Amazon (AMZN).