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Booking Holdings (BKNG)

(Real Time Quote from BATS)

$5,465.47 USD

5,465.47
3,690

+7.61 (0.14%)

Updated Aug 6, 2025 09:50 AM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value A Growth B Momentum B VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 31% (169 out of 246)

Industry: Internet - Commerce

Zacks News

Norwalk, Connecticut-based Booking Holdings Inc. is one of the largest online travel companies in the world. The company’s travel-related offerings cover hotel rooms, airline tickets, rental cars, vacation packages, cruises, “things to do” at customer destinations and travel insurance. The company has agreements with hotels, airlines companies, cruise ships, transport companies and vacation providers, which enable it to accept bookings on their behalf. Information on these offerings and customer reviews are available on the company’s owned or operated websites, thus helping customers take informed decisions.

Zacks Equity Research

EXPE Q4 Earnings Beat Estimates, Stock Up on Solid Bookings Growth

Expedia's fourth-quarter 2024 results benefit from an increase in B2B and advertising revenues.

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AI Marketing at Super Bowl 2025: Will Pricey Ads Pay Off?

Companies are going all in on AI ads at Super Bowl 2025. OpenAI, GOOGL, GDDY, META, BKNG and CRM are spending $8M per ad. Will it be worth it?

Zacks Equity Research

Booking Holdings (BKNG) Outpaces Stock Market Gains: What You Should Know

In the closing of the recent trading day, Booking Holdings (BKNG) stood at $4,699.39, denoting a +0.44% change from the preceding trading day.

Zacks Equity Research

Match Group (MTCH) Q4 Earnings Miss Estimates

Match Group (MTCH) delivered earnings and revenue surprises of -2.38% and 0.48%, respectively, for the quarter ended December 2024. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Expedia Gears Up to Report Q4 Earnings: Buy, Sell or Hold the Stock?

EXPE is expected to have benefited from higher bookings and B2B growth, though strong competition may constrain growth in the fourth quarter.

Zacks Equity Research

Alibaba (BABA) Surges 6.2%: Is This an Indication of Further Gains?

Alibaba (BABA) saw its shares surge in the last session with trading volume being higher than average. The latest trend in earnings estimate revisions may not translate into further price increase in the near term.

Zacks Equity Research

Booking Holdings (BKNG) Surpasses Market Returns: Some Facts Worth Knowing

Booking Holdings (BKNG) closed the most recent trading day at $4,774.33, moving +1.11% from the previous trading session.

Zacks Equity Research

Booking Holdings Inc. (BKNG) Is a Trending Stock: Facts to Know Before Betting on It

Booking Holdings (BKNG) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

Zacks Equity Research

Why Booking Holdings (BKNG) Dipped More Than Broader Market Today

In the closing of the recent trading day, Booking Holdings (BKNG) stood at $4,764.89, denoting a -1.11% change from the preceding trading day.

Zacks Equity Research

These 2 Retail and Wholesale Stocks Could Beat Earnings: Why They Should Be on Your Radar

Why investors should use the Zacks Earnings ESP tool to help find stocks that are poised to top quarterly earnings estimates.

Zacks Equity Research

Will Booking Holdings (BKNG) Beat Estimates Again in Its Next Earnings Report?

Booking Holdings (BKNG) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

Zacks Equity Research

Booking Holdings (BKNG) Stock Sinks As Market Gains: Here's Why

The latest trading day saw Booking Holdings (BKNG) settling at $4,619.21, representing a -1.43% change from its previous close.

Zacks Equity Research

Airbnb Falls 5% in a Year: Should You Buy, Sell or Hold the Stock?

Airbnb faces rising competition, margin compression and regulatory challenges, which raise short-term concerns that could keep investors cautious.

Zacks Equity Research

Investors Heavily Search Booking Holdings Inc. (BKNG): Here is What You Need to Know

Recently, Zacks.com users have been paying close attention to Booking Holdings (BKNG). This makes it worthwhile to examine what the stock has in store.

Zacks Equity Research

Booking Holdings (BKNG) Ascends But Remains Behind Market: Some Facts to Note

In the closing of the recent trading day, Booking Holdings (BKNG) stood at $4,829.64, denoting a +1.06% change from the preceding trading day.

Zacks Equity Research

These 2 Retail and Wholesale Stocks Could Beat Earnings: Why They Should Be on Your Radar

Finding stocks expected to beat quarterly earnings estimates becomes an easier task with our Zacks Earnings ESP.

Zacks Equity Research

Booking Holdings (BKNG) Outperforms Broader Market: What You Need to Know

The latest trading day saw Booking Holdings (BKNG) settling at $4,872.42, representing a +1.59% change from its previous close.

Zacks Equity Research

Is American Century U.S. Quality Growth ETF (QGRO) a Strong ETF Right Now?

Smart Beta ETF report for QGRO

Zacks Equity Research

Booking Holdings (BKNG) Stock Sinks As Market Gains: Here's Why

Booking Holdings (BKNG) closed at $4,903.85 in the latest trading session, marking a -0.44% move from the prior day.

Zacks Equity Research

Why Investors Need to Take Advantage of These 2 Retail and Wholesale Stocks Now

Finding stocks expected to beat quarterly earnings estimates becomes an easier task with our Zacks Earnings ESP.

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TZOO Soars 106.1% YTD: Buy or Sell Before 2025 Subscription Push?

Travelzoo's stock soars 106% YTD as it preps for 2025's paid membership launch. With strong margins and 30M+ members, TZOO looks set for major growth.

Zacks Equity Research

All You Need to Know About Booking Holdings (BKNG) Rating Upgrade to Buy

Booking Holdings (BKNG) has been upgraded to a Zacks Rank #2 (Buy), reflecting growing optimism about the company's earnings prospects. This might drive the stock higher in the near term.

Zacks Equity Research

Is Booking Holdings (BKNG) Stock Outpacing Its Retail-Wholesale Peers This Year?

Here is how Booking Holdings (BKNG) and BARK Inc. (BARK) have performed compared to their sector so far this year.

Zacks Equity Research

Is Booking Holdings (BKNG) a Buy as Wall Street Analysts Look Optimistic?

The average brokerage recommendation (ABR) for Booking Holdings (BKNG) is equivalent to a Buy. The overly optimistic recommendations of Wall Street analysts make the effectiveness of this highly sought-after metric questionable. So, is it worth buying the stock?

Zacks Equity Research

Why Booking Holdings (BKNG) is a Top Growth Stock for the Long-Term

The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.