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Booking Holdings (BKNG)

(Real Time Quote from BATS)

$5,566.48 USD

5,566.48
34,973

+30.17 (0.55%)

Updated Aug 7, 2025 10:34 AM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value A Growth A Momentum B VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 33% (164 out of 246)

Industry: Internet - Commerce

Zacks News

Norwalk, Connecticut-based Booking Holdings Inc. is one of the largest online travel companies in the world. The company’s travel-related offerings cover hotel rooms, airline tickets, rental cars, vacation packages, cruises, “things to do” at customer destinations and travel insurance. The company has agreements with hotels, airlines companies, cruise ships, transport companies and vacation providers, which enable it to accept bookings on their behalf. Information on these offerings and customer reviews are available on the company’s owned or operated websites, thus helping customers take informed decisions.

Zacks Equity Research

Why Booking Holdings (BKNG) is a Top Growth Stock for the Long-Term

The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.

Zacks Equity Research

Airbnb Falls 7% in 6 Months: How Should You Approach the Stock?

ABNB capitalizes on strong growth in Nights and Experiences Booked but faces challenges from macroeconomic uncertainties and rising competition.

Zacks Equity Research

Booking Holdings Inc. (BKNG) Hit a 52 Week High, Can the Run Continue?

Booking Holdings (BKNG) is at a 52-week high, but can investors hope for more gains in the future? We take a look at the company's fundamentals for clues.

Zacks Equity Research

Are Retail-Wholesale Stocks Lagging BARK (BARK) This Year?

Here is how BARK Inc. (BARK) and Booking Holdings (BKNG) have performed compared to their sector so far this year.

Zacks Equity Research

Amazon.com, Inc. (AMZN) Hits Fresh High: Is There Still Room to Run?

Amazon (AMZN) is at a 52-week high, but can investors hope for more gains in the future? We take a look at the company's fundamentals for clues.

Zacks Equity Research

Is Trending Stock Booking Holdings Inc. (BKNG) a Buy Now?

Recently, Zacks.com users have been paying close attention to Booking Holdings (BKNG). This makes it worthwhile to examine what the stock has in store.

Zacks Equity Research

Groupon Shares Decline 26% YTD: How Should You Play the Stock?

GRPN's prospects improve due to expanding product portfolio and market reach. However, stretched valuation remains a concern for investors.

Zacks Equity Research

eBay Stock Gains 45% YTD: Here's How Investors Should Play It

EBAY's prospects improve, driven by its expanding product portfolio. However, slow active user growth and intense competition are concerning.

Zacks Equity Research

Why Is Booking Holdings (BKNG) Up 11.7% Since Last Earnings Report?

Booking Holdings (BKNG) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

Vasundhara Sawalka headshot

Travelzoo Rises 39.7% Since Q3 Earnings: Time to Buy the Stock?

TZOO soars 39.7% post Q3. Strong margins and upcoming membership fees signal growth. Strategic moves and solid financials make it a compelling buy for investors.

Zacks Equity Research

Are You a Growth Investor? This 1 Stock Could Be the Perfect Pick

The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.

Zacks Equity Research

Here's Why Booking Holdings (BKNG) is a Strong Momentum Stock

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

Nalak Das headshot

5 E-Commerce Stocks to Buy on Expected Strong Holiday Sales

We have narrowed our search to five e-commerce stocks with strong growth potential for the rest of 2024. These stocks are: AMZN CART, CVNA, BKNG, BIGC.

Zacks Equity Research

Brokers Suggest Investing in Booking Holdings (BKNG): Read This Before Placing a Bet

The average brokerage recommendation (ABR) for Booking Holdings (BKNG) is equivalent to a Buy. The overly optimistic recommendations of Wall Street analysts make the effectiveness of this highly sought-after metric questionable. So, is it worth buying the stock?

Zacks Equity Research

Is Invesco Leisure and Entertainment ETF (PEJ) a Strong ETF Right Now?

Smart Beta ETF report for PEJ

Zacks Equity Research

Booking Holdings Inc. (BKNG) Hits Fresh High: Is There Still Room to Run?

Booking Holdings (BKNG) is at a 52-week high, but can investors hope for more gains in the future? We take a look at the company's fundamentals for clues.

Zacks Equity Research

Booking Holdings Inc. (BKNG) is Attracting Investor Attention: Here is What You Should Know

Recently, Zacks.com users have been paying close attention to Booking Holdings (BKNG). This makes it worthwhile to examine what the stock has in store.

Zacks Equity Research

Is BARK (BARK) Stock Outpacing Its Retail-Wholesale Peers This Year?

Here is how BARK Inc. (BARK) and Booking Holdings (BKNG) have performed compared to their sector so far this year.

Zacks Equity Research

Booking Holdings Shares Rise 40% YTD: Is it the Right Time to Jump In?

BKNG's shares have been benefiting from expanding clientele and AI integration.

Zacks Equity Research

Groupon Q3 Earnings Beat Estimates, Revenues Decrease Y/Y

GRPN's third-quarter results indicate sluggishness in the local end-market. However, strong momentum across North America's travel revenues is positive.

Zacks Equity Research

Why This 1 Growth Stock Could Be a Great Addition to Your Portfolio

The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.

Zacks Equity Research

Expedia's Q3 Earnings Beat Estimates, Revenues Rise Y/Y

EXPE's third-quarter 2024 results benefit from an increase in B2B and advertising revenues.

Zacks Equity Research

Airbnb Misses Q3 Earnings Estimates: How Should You Play the Stock?

ABNB's third-quarter 2024 results benefit from continuous improvement in Nights and Experiences Booked and strong demand for its services.

Zacks Equity Research

Wall Street Bulls Look Optimistic About Booking Holdings (BKNG): Should You Buy?

According to the average brokerage recommendation (ABR), one should invest in Booking Holdings (BKNG). It is debatable whether this highly sought-after metric is effective because Wall Street analysts' recommendations tend to be overly optimistic. Would it be worth investing in the stock?