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Booking Holdings (BKNG)

(Delayed Data from NSDQ)

$5,457.86 USD

5,457.86
221,782

-18.23 (-0.33%)

Updated Aug 5, 2025 04:00 PM ET

After-Market: $5,457.00 -0.86 (-0.02%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

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D Value A Growth A Momentum B VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 31% (169 out of 246)

Industry: Internet - Commerce

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Zacks News

Norwalk, Connecticut-based Booking Holdings Inc. is one of the largest online travel companies in the world. The company’s travel-related offerings cover hotel rooms, airline tickets, rental cars, vacation packages, cruises, “things to do” at customer destinations and travel insurance. The company has agreements with hotels, airlines companies, cruise ships, transport companies and vacation providers, which enable it to accept bookings on their behalf. Information on these offerings and customer reviews are available on the company’s owned or operated websites, thus helping customers take informed decisions.

Zacks Equity Research

Should You Invest in Booking Holdings (BKNG) Based on Bullish Wall Street Views?

by Zacks Equity Research

According to the average brokerage recommendation (ABR), one should invest in Booking Holdings (BKNG). It is debatable whether this highly sought-after metric is effective because Wall Street analysts' recommendations tend to be overly optimistic. Would it be worth investing in the stock?

Zacks Equity Research

Should Pacer US Cash Cows 100 ETF (COWZ) Be on Your Investing Radar?

by Zacks Equity Research

Style Box ETF report for COWZ

Zacks Equity Research

Booking Holdings Inc. (BKNG) is Attracting Investor Attention: Here is What You Should Know

by Zacks Equity Research

Booking Holdings (BKNG) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

Zacks Equity Research

Are Retail-Wholesale Stocks Lagging Booking Holdings (BKNG) This Year?

by Zacks Equity Research

Here is how Booking Holdings (BKNG) and Urban Outfitters (URBN) have performed compared to their sector so far this year.

Zacks Equity Research

The Zacks Analyst Blog Highlights Meta Platforms, ServiceNow, Booking, Vaso and bioAffinity Technologies

by Zacks Equity Research

META, NOW, and BKNG lead with AI-driven growth and digital transformation tailwinds, while VASO and BIAF offer speculative upside.

Mark Vickery headshot

Top Research Reports for Meta Platforms, ServiceNow & Booking

by Mark Vickery

META, NOW, and BKNG gain ground as AI, digital transformation, and global travel trends fuel top-line momentum.

Zacks Equity Research

Here's Why Booking Holdings (BKNG) is a Strong Momentum Stock

by Zacks Equity Research

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

Zacks Equity Research

Are You a Growth Investor? This 1 Stock Could Be the Perfect Pick

by Zacks Equity Research

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

Zacks Equity Research

Booking Holdings (BKNG) Beats Stock Market Upswing: What Investors Need to Know

by Zacks Equity Research

The latest trading day saw Booking Holdings (BKNG) settling at $5,482.23, representing a +2.79% change from its previous close.

Zacks Equity Research

Why Booking Holdings (BKNG) is a Top Momentum Stock for the Long-Term

by Zacks Equity Research

The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.

Zacks Equity Research

Here's Why Booking Holdings (BKNG) is a Strong Growth Stock

by Zacks Equity Research

The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.

Zacks Equity Research

Why Is MercadoLibre (MELI) Up 7.1% Since Last Earnings Report?

by Zacks Equity Research

MercadoLibre (MELI) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

Zacks Equity Research

Booking Holdings Inc. (BKNG) Is a Trending Stock: Facts to Know Before Betting on It

by Zacks Equity Research

Recently, Zacks.com users have been paying close attention to Booking Holdings (BKNG). This makes it worthwhile to examine what the stock has in store.

Zacks Equity Research

Is Invesco S&P 500 Equal Weight Consumer Discretionary ETF (RSPD) a Strong ETF Right Now?

by Zacks Equity Research

Smart Beta ETF report for RSPD

Zacks Equity Research

Is It Worth Investing in Booking Holdings (BKNG) Based on Wall Street's Bullish Views?

by Zacks Equity Research

Based on the average brokerage recommendation (ABR), Booking Holdings (BKNG) should be added to one's portfolio. Wall Street analysts' overly optimistic recommendations cast doubt on the effectiveness of this highly sought-after metric. So, is the stock worth buying?

Zacks Equity Research

Etsy (ETSY) Up 24.7% Since Last Earnings Report: Can It Continue?

by Zacks Equity Research

Etsy (ETSY) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

Zacks Equity Research

Booking Holdings (BKNG) Up 7.4% Since Last Earnings Report: Can It Continue?

by Zacks Equity Research

Booking Holdings (BKNG) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

Zacks Equity Research

Should First Trust Rising Dividend Achievers ETF (RDVY) Be on Your Investing Radar?

by Zacks Equity Research

Style Box ETF report for RDVY

Zacks Equity Research

Why Booking Holdings (BKNG) is a Top Growth Stock for the Long-Term

by Zacks Equity Research

The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.

Zacks Equity Research

Booking Holdings Inc. (BKNG) is Attracting Investor Attention: Here is What You Should Know

by Zacks Equity Research

Booking Holdings (BKNG) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

Zacks Equity Research

Should Invesco S&P 100 Equal Weight ETF (EQWL) Be on Your Investing Radar?

by Zacks Equity Research

Style Box ETF report for EQWL

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Should You Invest in the Invesco S&P 500 Equal Weight Consumer Discretionary ETF (RSPD)?

by Zacks Equity Research

Sector ETF report for RSPD

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Is American Century U.S. Quality Growth ETF (QGRO) a Strong ETF Right Now?

by Zacks Equity Research

Smart Beta ETF report for QGRO

Shaun Pruitt headshot

2 Intriguing Internet Stocks to Buy Now: TRVG, UPWK

by Shaun Pruitt

The potential for more upside in Trivago (TRVG) and Upwork (UPWK) stock is hard to overlook at the moment, as they are two up-and-coming players in the internet services market.

Zacks Equity Research

Here's Why Booking Holdings (BKNG) is a Strong Momentum Stock

by Zacks Equity Research

Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.