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Apple (AAPL)

(Real Time Quote from BATS)

$256.49 USD

256.49
5,467,792

+0.41 (0.16%)

Updated Sep 23, 2025 09:56 AM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

F Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (50 out of 246)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

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Assessing Your Microsoft (MSFT) Stake Ahead of Q3 Earnings

Microsoft's (MSFT) third-quarter fiscal 2024 results are likely to benefit from the steady adoption of the Office 365 suite and Microsoft Copilot amid improving demand for PCs.

Zacks Equity Research

Stock Market News for Apr 22, 2024

U.S. stock ended mostly lower on Friday, with the Nasdaq closing in the red for the sixth straight session and the S&P 500 recording its third straight week of losses as tech stocks took a beating.

Zacks Equity Research

The Zacks Analyst Blog Highlights NVIDIA, Microsoft, Apple, Meta Platforms and UBS

NVIDIA, Microsoft, Apple, Meta Platforms and UBS are part of the Zacks top Analyst Blog.

Zacks Equity Research

Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know

Apple (AAPL) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

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ETF Winners Amid Last Week's Record Loss in "Magnificent 7"

Last week witnessed the largest collective loss for the "Magnificent Seven" technology-related stocks due to higher rates and rich valuation of those stocks.

Zacks Equity Research

Should WisdomTree U.S. Total Dividend ETF (DTD) Be on Your Investing Radar?

Style Box ETF report for DTD

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Should Vanguard S&P 500 Growth ETF (VOOG) Be on Your Investing Radar?

Style Box ETF report for VOOG

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Is iShares Core Dividend Growth ETF (DGRO) a Strong ETF Right Now?

Smart Beta ETF report for DGRO

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TSMC Beats on Q1 Earnings, Shares Fall: ETFs in Focus

Taiwan Semiconductor Manufacturing (TSM) returned to sales and earnings growth after four consecutive quarters of declines on a year-over-year basis.

Zacks Equity Research

Netflix (NFLX) Q1 Earnings Beat, Revenues Rise Y/Y on User Gain

Netflix's (NFLX) top line gains from 9.33 million subscriber additions in the first quarter of 2024. The company however predicts a sequential decline in the second quarter due to typical seasonality.

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Are These Beaten-Down S&P 500 Members Worth a Buy?

The performance of a few S&P 500 members in 2024 has left a sour taste in investors' mouths, with several beloved stocks unable to gain any meaningful traction. But is it a buying opportunity?

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NVIDIA (NVDA) a Solid Buy as it Squashes Bubble Fears

NVIDIA (NVDA), along with the broader AI market, is far from being in a bubble, which makes the chipmaker a compelling buy at the moment.

Zacks Equity Research

Masimo (MASI) Gains Nearly 18% YTD: What's Driving the Rally?

Masimo's (MASI) shares have risen year to date on the back of strong fundamentals. However, rising costs can be a cause of concern.

Zacks Equity Research

Apple (AAPL) Stock Sinks As Market Gains: Here's Why

Apple (AAPL) closed at $169.77 in the latest trading session, marking a -1.69% move from the prior day.

Zacks Equity Research

Brightcove (BCOV) Unveils New Player Platforms for Media Giants

Brightcove (BCOV) launches new player platforms for Roku, Samsung and LG Smart TVs that come with updated SDKs for content protection, monetization and analytics reporting.

Zacks Equity Research

Stock Market News for Apr 16, 2024

Wall Street closed sharply lower on Monday amid rising geopolitical tensions.

Zacks Equity Research

Should Vanguard Mega Cap Growth ETF (MGK) Be on Your Investing Radar?

Style Box ETF report for MGK

Zacks Equity Research

Is WisdomTree U.S. Total Dividend ETF (DTD) a Strong ETF Right Now?

Smart Beta ETF report for DTD

Zacks Equity Research

Netflix (NFLX) Gears Up for Q1 Earnings: What's in the Cards?

Netflix's (NFLX) first-quarter 2024 results are likely to benefit from growth in paid subscribers, driven by a diverse content portfolio despite reflecting seasonality and sequential decline.

Zacks Equity Research

Should SPDR Portfolio S&P 500 ETF (SPLG) Be on Your Investing Radar?

Style Box ETF report for SPLG

Zacks Equity Research

Should iShares S&P 100 ETF (OEF) Be on Your Investing Radar?

Style Box ETF report for OEF

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Is John Hancock Multifactor Large Cap ETF (JHML) a Strong ETF Right Now?

Smart Beta ETF report for JHML

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What Stocks Should You Buy Right Now?

A discussion about the economy, and where you should look to put your money in 2024: big caps or small?

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5 ETFs Leading the Tech Rebound: Will the Rally Continue?

The technology sector gained momentum in the Apr 11 trading session, buoyed by a jump in big tech stocks. The upside came on softer-than-expected producer prices data, which supported the belief that inflation is cooling.