Back to top
more

Apple (AAPL)

(Delayed Data from NSDQ)

$245.50 USD

245.50
163,670,467

+7.62 (3.20%)

Updated Sep 19, 2025 04:00 PM ET

After-Market: $245.66 +0.16 (0.07%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

Zacks Premium - The only way to fully access the Zacks Rank

3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (49 out of 245)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Kevin Cook headshot

Bear of the Day: Apple (AAPL)

Given the slide in earnings estimates into 2017, a better buying opportunity may yet arrive

    Sheraz Mian headshot

    How is the Earnings Picture Evolving?

    The Retail sector is the only one at this stage that has any sizable number of reports still to come.

      Sheraz Mian headshot

      Q1 Earnings: A Case of Low Expectations

      Positive surprises are more numerous relative to historical periods.

        Sheraz Mian headshot

        Q1 Earnings: A Case of Low Expectations

        Positive surprises are more numerous relative to historical periods.

          Zacks Equity Research

          Stock Market News for April 29, 2016

            Sheraz Mian headshot

            Why Are More Companies Beating Q1 Estimates?

            For the most part, the more widespread positive surprises are a function of low estimates.

              Sheraz Mian headshot

              Low Expectations Helping Q1 Earnings Picture

              While growth remains problematic, actual results are turning out to be not as bad as expected.

                Sheraz Mian headshot

                Low Expectations Helping Q1 Earnings Picture

                While growth remains problematic, actual results are turning out to be not as bad as expected.

                  Zacks Equity Research

                  Stock Market News for April 18, 2016

                  Benchmarks ended in the red on Friday following slump in oil prices, which dragged energy stocks downward

                    Zacks Equity Research

                    Time Is Ripe to Bet on Publishing Stocks: Here's Why

                    Publishers are sucessfully making endeavors to expand their presence in broadcasting and digital products with the aim of lowering dependency on soft print media business and traditional advertising.

                      Zacks Equity Research

                      Stock Market News for March 30, 2016

                      Benchmarks finished in the green on Tuesday after Fed Chairwoman Janet Yellen indicated that the Fed will take a cautious stance before hiking interest rates.

                        Sheraz Mian headshot

                        What to Expect from the Q1 Earnings Season?

                        The barrage of negative revisions has prompted some to hope that estimate cuts may have gone a bit too far.

                          Sheraz Mian headshot

                          What to Expect from the Q1 Earnings Season?

                          The barrage of negative revisions has prompted some to hope that estimate cuts may have gone a bit too far.

                            Sheraz Mian headshot

                            3 Things to Know About Q1 Earnings Season

                            All of 2016 earnings growth is now expected to come in the second half of the year.

                              Sheraz Mian headshot

                              3 Things to Know About Q1 Earnings Season

                              All of 2016 earnings growth is now expected to come in the second half of the year.

                                Kevin Cook headshot

                                Bull of the Day: Broadcom LTD (AVGO)

                                New name, same ticker leads to a big competitive advantage in mobile and enterprise communications

                                  Jeremy Mullin headshot

                                  4 Radio and Television Stocks to Buy Now

                                  Radio and television companies are being overlooked because of new innovations.

                                    Sheraz Mian headshot

                                    Q4 Earnings Season: S&P 500 vs. Russell 2000

                                    The S&P 500 growth weakness was largely expected, but the Russell 2000 weakness has come as a negative surprise.

                                      Sheraz Mian headshot

                                      Q4 Earnings Season: S&P 500 vs. Russell 2000

                                      The S&P 500 growth weakness was largely expected, but the Russell 2000 weakness has come as a negative surprise.

                                        Zacks Equity Research

                                        Stock Market News for February 08, 2016

                                        Benchmarks ended in the red amid a sharp fall in technology stocks on Friday

                                          Jeremy Mullin headshot

                                          4 Radio and Television Stocks to Buy Now

                                          Radio and television companies are being overlooked because of new innovations.

                                            Zacks Equity Research

                                            Stock Market News for February 01, 2016

                                            Benchmarks finished in the green after the Bank of Japan lowered the key interest rate into negative territory in order to boost its economy

                                              Zacks Equity Research

                                              Stock Market News for January 28, 2016

                                              Benchmarks closed in negative territory after the Fed failed to provide enough clues about a rate hike in March

                                                Sheraz Mian headshot

                                                Four Takeaways from the Q4 Earnings Season

                                                Growth is turning out to be even more challenging relative to other recent reporting periods

                                                  Sheraz Mian headshot

                                                  Four Takeaways from the Q4 Earnings Season

                                                  Growth is turning out to be even more challenging relative to other recent reporting periods.