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Roku (ROKU)

(Real Time Quote from BATS)

$84.85 USD

84.85
1,581,120

+1.21 (1.45%)

Updated Aug 6, 2025 12:14 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value A Growth A Momentum A VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 41% (100 out of 246)

Industry: Broadcast Radio and Television

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Zacks News

Benjamin Rains headshot

Disney+, Netflix, Apple, HBO, & More: Who Will Win the Streaming TV War?

by Benjamin Rains

Associate Stock Strategist Ben Rains dives into some of Disney's recent quarterly results, before we look at Disney+ and discuss which company, from Netflix to Amazon might win the streaming TV war...

Zacks Equity Research

The Zacks Analyst Blog Highlights: Roku, Netflix, Amazon, Disney and Apple

by Zacks Equity Research

The Zacks Analyst Blog Highlights: Roku, Netflix, Amazon, Disney and Apple

Zacks Equity Research

Should First Trust Mid Cap Growth AlphaDEX Fund (FNY) Be on Your Investing Radar?

by Zacks Equity Research

Style Box ETF report for FNY

Daniel Laboe headshot

Roku Buying Opportunity Or Signal To Sell?

by Daniel Laboe

The key to Roku's future success is its ability to remain the market leader in streaming devices.

Zacks Equity Research

Meredith (MDP) Earnings and Revenues Deteriorate Y/Y in Q1

by Zacks Equity Research

Non-political spot advertising at Meredith's (MDP) Local Media Group increases during the first quarter of fiscal 2020. Digital advertising revenues also rises during the quarter under review.

Zacks Equity Research

News Corporation (NWSA) Q1 Earnings Meet Estimates, Fall Y/Y

by Zacks Equity Research

Foreign currency headwinds and softness in Australian property market hurt News Corporation's (NWSA) first-quarter fiscal 2020 results. Total revenues decline year over year.

Zacks Equity Research

GoPro (GPRO) Q3 Loss Narrower Than Expected, Revenues Fall

by Zacks Equity Research

Product launches, robust market share and channel inventory management drive GoPro's (GPRO) third-quarter financial performance.

Zacks Equity Research

Roku (ROKU) Q3 Loss Narrower Than Expected, Revenues Up Y/Y

by Zacks Equity Research

Roku's (ROKU) third-quarter 2019 results benefit from higher ARPU, advertising revenues and user engagement.

Zacks Equity Research

NY Times (NYT) Q3 Earnings Surpass Estimates, Decline Y/Y

by Zacks Equity Research

The New York Times Company's (NYT) digital advertising revenues decrease during the third quarter of 2019. Management now expects digital advertising to be "fairly challenging" in the final quarter.

Panel Of Zacks Experts headshot

Headline Roundup

by Panel Of Zacks Experts

Earnings are in full effect and companies are making moves. Now that the trade war has settled down, it's time to focus on what's important... EARNINGS!

Tirthankar Chakraborty headshot

Square & Roku Are Good Picks Ahead of Earnings Today

by Tirthankar Chakraborty

Given the continued strength in the Cash App, Square is expected to come up with promising results. Roku, on the other hand, will gain from strength in its platform business.

Zacks Equity Research

Will Thriving Ad Business Aid Roku's (ROKU) Q3 Earnings?

by Zacks Equity Research

Roku's (ROKU) third-quarter 2019 results expected to reflect benefits from a growing ad business, driven by increasing popularity of The Roku Channel.

Aniruddha Ganguly headshot

Media Stock Earnings Lineup for Nov 6: FOXA, ROKU, LBTYA

by Aniruddha Ganguly

Here we take a sneak peek into quarterly earnings expectations of three media stocks scheduled to report on Nov 6.

Christopher Vargas headshot

Roku Q3 Earnings on Deck: Will the Exponential Growth Continue?

by Christopher Vargas

Roku (ROKU) is set to report its third quarter results Wednesday, November 6 after the closing bell.

Zacks Equity Research

ROKU to Report Q3 Earnings: Factors Influencing Results

by Zacks Equity Research

Roku's (ROKU) third-quarter 2019 results are likely to benefit from the popularity of The Roku Channel and its ability to enhance user experience.

David Borun headshot

Strong Economic conditions and Low Interest Rates Send Stocks to New Record Highs

by David Borun

Recession fears and a possible end to trade disputes support increasing US equity prices

Zacks Equity Research

Analysts Estimate Roku (ROKU) to Report a Decline in Earnings: What to Look Out for

by Zacks Equity Research

Roku (ROKU) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

Roku (ROKU) Gains As Market Dips: What You Should Know

by Zacks Equity Research

In the latest trading session, Roku (ROKU) closed at $147.24, marking a +0.25% move from the previous day.

Madeleine Johnson headshot

Bear of the Day: Hasbro (HAS)

by Madeleine Johnson

Tariffs have greatly impacted this toy maker, and both profit and sales took a huge hit in Q3.

Zacks Equity Research

Is Roku (ROKU) Outperforming Other Consumer Discretionary Stocks This Year?

by Zacks Equity Research

Is (ROKU) Outperforming Other Consumer Discretionary Stocks This Year?

Zacks Equity Research

Roku (ROKU) Stock Sinks As Market Gains: What You Should Know

by Zacks Equity Research

In the latest trading session, Roku (ROKU) closed at $128.76, marking a -0.23% move from the previous day.

Zacks Equity Research

Roku Set to Buy Dataxu, Strengthen Advertising Platform

by Zacks Equity Research

Roku's (ROKU) buyout of dataxu is expected to strengthen the company's advertising platform amid fast growing ad spend in video-advertising industry.

Madeleine Johnson headshot

"Alexa, Play the News": Amazon Launches Fire TV News App

by Madeleine Johnson

Amazon is stepping up its news strategy with a new app for Fire TV.

Zacks Equity Research

The Zacks Analyst Blog Highlights: Netflix, Roku, Discovery, SINA and iHeartMedia

by Zacks Equity Research

The Zacks Analyst Blog Highlights: Netflix, Roku, Discovery, SINA and iHeartMedia

Benjamin Rains headshot

What's Next for Netflix Stock After Q3 Earnings as Apple & Disney Launch?

by Benjamin Rains

Netflix's post-release positivity was short lived as NFLX stock fell Thursday and slipped another 6% Friday. Now what?