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Alphabet (GOOGL)

(Delayed Data from NSDQ)

$201.42 USD

201.42
39,134,256

+4.90 (2.49%)

Updated Aug 8, 2025 04:00 PM ET

After-Market: $201.71 +0.29 (0.14%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value B Growth C Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 38% (93 out of 244)

Industry: Internet - Services

Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Zacks Equity Research

Alphabet's Executive Chairman Eric Schmidt to Step Down

Alphabet's (GOOGL) executive chairman, Eric Schmidt will be stepping down from the helm in January after completing his 17-year stint with the company.

    Tirthankar Chakraborty headshot

    GOP Passes Landmark Tax Bill: Best & Worst for Stocks

    While miners, energy, retailers, tech, banks and pharma are expected to enjoy the biggest gains from the tax package, health insurers and hospitals are poised to lose

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      Is Netflix a Good Investment After the Net Neutrality Repeal?

      It seems that though you may be worried about your Netflix account stalling, the streaming giant may emerge virtually unscathed

        Zacks Equity Research

        3 Leveraged Large Cap ETFs to Play the Bull Market

        U.S. markets have been rallying on political developments in Washington D.C.; leveraged ETFs offer a risky but profitable bet.

          Zacks Equity Research

          Alphabet's YouTube Strikes Sony Music, Universal Music Deals

          Alphabet's (GOOGL) YouTube inks deals with Sony Music and Universal Music.

            Swarup Gupta headshot

            Can Wal-Mart Combat Amazon Post Whole Foods Buyout?

            Was the Whole Foods deal simply Amazon's way of conceding that it needs to become more and more like Wal-Mart?

              Zacks Equity Research

              Over-the-Top TV Service: Battlefield Set for 2018

              Internet TV streaming service is gradually gaining market traction in the United States.

                Zacks Equity Research

                Unisys (UIS) to Offer Cloud Services for Record Management

                Unisys (UIS) has consistently collaborated with the federal government to enhance the security features of its various websites and reduce operating costs.

                  Swarup Gupta headshot

                  Can Amazon's Stock Sustain its Success in 2018?

                  It's been a year of steady gains for the online behemoth with Amazon moving from a position of strength to one of dominance.

                    Zacks Equity Research

                    The Zacks Analyst Blog Highlights: Alphabet, Microsoft, Amazon and Apple

                    The Zacks Analyst Blog Highlights: Alphabet, Microsoft, Amazon and Apple

                      Sejuti Banerjea headshot

                      How the EU's New Privacy Law Will Impact Big Tech in 2018

                      The GDPR presents both opportunities and hurdles for big technology companies.

                        Benjamin Rains headshot

                        Should You Buy Twitter (TWTR) Stock Before 2018?

                        Shares of Twitter (TWTR) hit a new 52-week high on Monday following an upgrade from analysts at JPMorgan Chase (JPM). Now, as the previously struggling social media company finally has momentum, many investors are wondering: is this stock a "must own" heading into 2018?

                          Madeleine Johnson headshot

                          Palantir's IPO Plans are Just as Secretive as the Company Itself

                          With a valuation at $20 billion, Palantir is one of the world's most valuable venture-backed tech startups, but the company has yet to lay out any specific plans for an initial public offering. However, that hasn't stopped IPO buzz from building, and investors have been excited for a while now about the potential for a Palantir market debut.

                            Zacks Equity Research

                            5 Tech Stocks That Have Crushed FANG in 2017

                            Here are some notable tech companies that have outperformed the FANG majors, in order of performance.

                              Sanghamitra Saha headshot

                              5 Tech ETFs That Crushed FANG ETFs in 2017

                              These tech ETFs blew away hot FANG funds in 2017.

                                Zacks Equity Research

                                5 Top-Ranked Stocks That Have Crushed the Dow in 2017

                                As 2017 comes to an end, we bring to you five stocks that have surpassed the Dow's performance this year.

                                  Ryan McQueeney headshot

                                  Why User Privacy Will Be the Hottest Tech Topic of 2018

                                  User privacy will emerge as the most important tech topic of 2018. Here's what investors need to know.

                                    Zacks Equity Research

                                    What Lies Ahead for Large-Cap Growth ETFs?

                                    Large-cap growth ETFs are attracting attention, owing to global economic growth.

                                      Zacks Equity Research

                                      Alphabet (GOOGL) to Open AI Research Lab, Expand in China

                                      Alphabet Inc.'s (GOOGL) Google to open artificial intelligence (AI) research center in Beijing in order to re-build its presence in China

                                        Benjamin Rains headshot

                                        3 Stocks to Buy on Skyrocketing 2018 Profits

                                        As we head into 2018, many investors are beginning to evaluate their investment portfolios and make adjustments. But one thing that is unlikely to change in the New Year is the hunt for companies that are set to grow their bottom lines.

                                          Sejuti Banerjea headshot

                                          Tech Roundup: MU Sues, AAPL Tax Deal, YouTube Remix, QCOM Snapdragon

                                          Micron's (MU) UMC lawsuit, Apple (AAPL) agreeing to back taxes, YouTube's Remix music subscription service and Qualcomm's (QCOM) Snapdragon event made headlines last week.

                                            Zacks Equity Research

                                            Amazon Web Services Launches 2nd Data Center Region in China

                                            Amazon.com Inc. (AMZN) opens its second AWS Region (Ningxia) in China in a bid to strengthen its foothold in the Asia-Pacific Region.

                                              Kevin Cook headshot

                                              How Will Artificial Intelligence Change Your Investing?

                                              AI is not a replacement for stock-picking, but it will become a powerful ally against bad decision-making.

                                                Zacks Equity Research

                                                Verizon Inks Multi-Year Digital Streaming Deal With NFL

                                                Verizon's (VZ) multi-year deal with NFL will enable distribution of live games and content across the company's massive mobile and digital media network.

                                                  Benjamin Rains headshot

                                                  Why Snap Stock Keeps Climbing Ahead of 2018

                                                  Tech stocks helped lift markets to new highs throughout 2017, with the likes of Amazon (AMZN), Facebook (FB), and Alphabet (GOOGL) playing a pivotal role in the rally. But one of the most noteworthy and highly anticipated tech IPOs of 2017, Snap Inc. (SNAP), has failed to live up to expectations.