Back to top
more

Alphabet (GOOGL)

(Delayed Data from NSDQ)

$201.42 USD

201.42
39,134,256

+4.90 (2.49%)

Updated Aug 8, 2025 04:00 PM ET

After-Market: $201.71 +0.29 (0.14%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

Zacks Premium - The only way to fully access the Zacks Rank

3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value B Growth C Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 38% (93 out of 244)

Industry: Internet - Services

Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Zacks Equity Research

Stock Market News For Jan 8, 2018

Broader markets rallied on Friday due to optimism built around the implementation of the GOP Tax Bill.

    Sweta Killa headshot

    10 Hottest ETF Themes for 2018

    We have highlighted 10 themes for 2018.

      Zacks Equity Research

      Will Domino's (DPZ) Continue to Gain Traction in 2018?

      Upward estimated earnings revisions, solid growth potential and Domino's (DPZ) various initiatives to drive sales makes it look like a stock that may surge in 2018.

        Mark Vickery headshot

        Top Analyst Reports for Alphabet, Broadcom and Procter & Gamble

        Today's Research Daily features new research reports on 16 major stocks, including Alphabet (GOOGL), Broadcom (AVGO) and Procter & Gamble (PG).

          Sejuti Banerjea headshot

          Didi Expansion Spree About Data for Self-Driving Tech

          Didi Chuxing is on an aggressive expansion spree that could support its self-driving efforts.

            Sejuti Banerjea headshot

            Intel Dips on Chip Flaw, Krzanich Accused of Insider Trading

            The vulnerability is related to processors from Intel (INTC), Advanced Micro Devices (AMD) and ARM, so most devices and systems are affected.

              Zacks Equity Research

              Facebook is the Best Place for Digital Ads Per Cowen Survey

              Facebook (FB) surpasses TV and YouTube to be the most preferred medium for digital advertisements, per a survey by investment firm Cowen.

                Zacks Equity Research

                Apple Deploys Mitigations to Contain Meltdown and Spectre

                Apple (AAPL) issues mitigations against security issues, Meltdown and Spectre, which is affecting Macintosh and iOS-based devices.

                  Zacks Equity Research

                  The Zacks Analyst Blog Highlights: Apple, Facebook, Amazon.com, Netflix and Alphabet

                  The Zacks Analyst Blog Highlights: Apple, Facebook, Amazon.com, Netflix and Alphabet

                    Zacks Equity Research

                    Verizon (VZ) Inks Extended Carriage Deal With A+E Networks

                    The recently extended carriage deal with A+E Networks is one of the several initiatives by Verizon (VZ) to boost digital-media portfolio.

                      Sejuti Banerjea headshot

                      Tech Roundup: AMZN Advertising, GOOGL's Schmidt Steps Down, AAPL Sued

                      Amazon's advertising push, Google's Schmidt stepping down and a number of lawsuits against Apple for deliberately slowing down older iPhones made headlines as 2017 drew to a close.

                        Zacks Equity Research

                        Buy These 4 Stocks on Growing AI Popularity

                        AI has gained immense popularity over the past few years buoyed by massive demand for analyzing unstructured data like tweets, social media posts, photos and videos.

                          Zacks Equity Research

                          Alphabet's Google Looks to Offload Restaurant Reviewer Zagat

                          Alphabet's (GOOGL) Google division is in talks with multiple companies to offload Zagat.

                            Tirthankar Chakraborty headshot

                            Tech Bigwigs Rise and Shine in 2018: 5 Must Buys

                            Wall Street's tech big cheese are having a ball after the repatriation tax holiday in the GOP's plan is expected to boost stock prices of these companies

                              Swarup Gupta headshot

                              Does Apple Have Significant Upside Going Into 2018?

                              It isn't that 2018 only offers multiple threats to Apple's share price; the coming year also offers numerous opportunities.

                                Kevin Cook headshot

                                What's The Undoing Project All About?

                                Resist as he might, Michael Lewis couldn't help but write the story of the partnership that created the most exciting economic power since the invention of money.

                                  Sweta Killa headshot

                                  8 Power-Packed ETFs for 2018

                                  We have highlighted a pack of ETFs that look to outperform in 2018 given the current trends.

                                    Zacks Equity Research

                                    Company News For January 3, 2018

                                    Companies In The News are: DIS,ATUS,BABA,GOOGL,AAPL

                                      Zacks Equity Research

                                      Apple (AAPL) Acquires Buddybuild to Simplify App Development

                                      Apple (AAPL) acquires Vancouver-based Buddybuild to make development of apps easier.

                                        Madeleine Johnson headshot

                                        15 of the Best Mergers & Acquisitions of 2017

                                        As 2018 fast approaches, we can???t help but look back on the past 12 months. Even though M&A activity was relatively quiet in 2017 compared to past years, the deals that were announced this year were major, and revolved around some of the biggest consumer and technology names. Here are 15 of the best mergers and acquisitions of the year.

                                          Sweta Killa headshot

                                          Best ETFs & Stocks from the Top Sector of 2017

                                          Investors might want to tap the top-performing technology sector with the best performing ETFs and stocks of the year.

                                            Swarup Gupta headshot

                                            Top Stock Reports for Alphabet, PNC Financial & Accenture

                                            Today's Research Daily features new research reports on 16 major stocks, including Alphabet (GOOGL), PNC Financial (PNC) and Accenture (ACN).

                                              Sejuti Banerjea headshot

                                              Tech Roundup: Apple Buys Shazam, Makes Advance to Finisar

                                              Apple's (AAPL) Shazam acquisition, its $390 million advance to Finisar (FNSR) and Western Digital (WDC) making peace with Toshiba were the top news from last week.

                                                Zacks Equity Research

                                                Facebook Signs Multiyear Deal With Universal Music Group

                                                Facebook (FB) strikes deal with Universal Music Group to make videos more attractive.

                                                  Sweta Killa headshot

                                                  Build a Christmas Tree with Top-Ranked Stocks

                                                  As Christmas tree symbolizes good tidings, let's build a similar tree for stock-loving investors that could rake in big gains in 2018.