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Alphabet (GOOGL)

(Delayed Data from NSDQ)

$203.90 USD

203.90
34,913,167

+0.96 (0.47%)

Updated Aug 15, 2025 04:00 PM ET

Pre-Market: $204.17 +0.27 (0.13%) 8:56 AM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

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C Value B Growth A Momentum B VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 38% (152 out of 246)

Industry: Internet - Services

Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

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Buy Apple (AAPL) Stock After FAANG Rally?

Apple (AAPL) saw its stock price surge over 7% the day after Christmas as part of a larger market rally that saw fellow FAANG stocks--Facebook (FB), Amazon (AMZN), Netflix (NFLX), Alphabet (GOOGL)--and other giants like Microsoft (MSFT) and Nike (NKE) all soar. So, should investors think about buying Apple stock as we close in on 2019?

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Citron Turns Bullish: Buy Facebook (FB) Stock in 2019?

Shares of Facebook (FB) surged over 8% Wednesday after Citron Research and Andrew Left raised their price target for the embattled social media powerhouse, citing Facebook's long-term appeal. So the question is should investors buy Facebook stock on the dip as we inch closer to 2019?

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Amazon Posts Record-Breaking Holiday Sales: Time to Buy AMZN Stock?

Shares of Amazon (AMZN) popped 5% in morning trading the day after Christmas after the e-commerce powerhouse said that its customers made more purchases worldwide than ever before during the holiday season. The question now is should investors consider buying Amazon stock on the dip as we move into 2019?

Sejuti Banerjea headshot

Facebook Roundup: Data Breach, Incriminating Emails, Share Buybacks & More

Yet another data breach, incriminating internal email communications, share buybacks and analyst opinions were among the most important news on Facebook (FB) in the recent past.

Zacks Equity Research

Facebooks Halts Common Ground Over Fears of Political Bias

Per reports, Facebook (FB) halts a feature called Common Ground over concerns of facing backlash from conservatives.

Zacks Equity Research

Alphabet (GOOGL) Stock Moves -0.66%: What You Should Know

Alphabet (GOOGL) closed the most recent trading day at $984.67, moving -0.66% from the previous trading session.

Zacks Equity Research

Intel's New IoT Platform to Aid Companies Trim Freight Loss

Intel (INTC) announced IoT-based Intel Connected Logistics Platform aimed at providing users an end-to-end status of the shipment throughout the transit process.

Zacks Equity Research

The Zacks Analyst Blog Highlights: Alphabet, Walgreens Boots, Johnson & Johnson and Amazon

The Zacks Analyst Blog Highlights: Alphabet, Walgreens Boots, Johnson & Johnson and Amazon

Aniruddha Ganguly headshot

Can a Smarter Siri Threaten AMZN, GOOGL in Smart Speaker Race?

Apple's (AAPL) voice assistant Siri's performance improved the most in this year's Annual Smart Speaker IQ test conducted by Loup Venture.

Zacks Equity Research

Alphabet Ties Up with Walgreens, Boosts Healthcare Presence

Alphabet's (GOOGL) Verily joins forces with Walgreens Boots Alliance to trim the healthcare cost for the patients with the aid of technology.

Zacks Equity Research

Square (SQ) Eyeing Banking Space, Reapplies For Bank License

Square (SQ) refiles the application for special industrial loan company license with Federal Deposit Insurance Corp to serve the small and underserved businesses.

Sejuti Banerjea headshot

Apple Roundup: Qualcomm, Video, Music, Estimate Cut, New Campus

Qualcomm's (QCOM) win against Apple (AAPL) in China, its video content push, Music-related acquisition, new Austin campus and HomePod launch in China were the top Apple stories last week.

Zacks Equity Research

GOOGL, FB, AMZN's Aggressiveness to Disrupt Banking Sector

Tech giants are likely to pose major threat to banks and other financial institutions by leveraging the power of AI, machine learning and IoT.

Zacks Equity Research

Here's Why You Should Add Garmin (GRMN) to Your Portfolio

Garmin (GRMN) continues to perform well, driven by differentiated products, diversification and innovation strategy.

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Here's Why You Should Buy Square (SQ) Stock on the Dip Heading into 2019

Square (SQ) stock climbed early Wednesday, before it eventually fell, after reports surfaced that the financial tech firm has restarted efforts to open its own bank. With that said, Square stock is down over 30% in the past three months, which could set up a solid buying opportunity for those high on the fintech power that looks poised for serious top and bottom line growth.

Zacks Equity Research

Google Refrains From Selling Facial Recognition Technology

Alphabet (GOOGL) refrains from selling facial recognition technology to its users, citing a plausible threat to privacy and human rights

    Zacks Equity Research

    Google Continues Property Expansion in NY, to Invest $1B+

    Alphabet's (GOOGL) property expansion continues. Google will spend more than $1 billion to build a new campus in New York City.

    Benjamin Rains headshot

    Buy Apple (AAPL) Stock for Cheap Heading into 2019?

    Shares of Apple (AAPL) have tumbled 24% in the last three months as part of the larger market pullback. But investors do have legitimate concerns about Apple going forward as iPhone unit sales slow. Still, the question is should investors take Apple's downturn as a chance to buy AAPL stock at a discount?

    Zacks Equity Research

    Alphabet (GOOGL) Outpaces Stock Market Gains: What You Should Know

    Alphabet (GOOGL) closed at $1,043.41 in the latest trading session, marking a +1.73% move from the prior day.

    Zacks Equity Research

    Google-Lime Tie-Up Offers Integrated Service Via Google Maps

    Alphabet's (GOOGL) Google partners with Lime to show nearby Lime scooters, pedal bikes and e-bikes on Google Maps.

    Zacks Equity Research

    Amazon Eyeing Diagnostic Space to Gather Steam in Healthcare

    Amazon's (AMZN) growing healthcare initiatives are likely to aid its growth in the healthcare supply chain management market.

    Zacks Equity Research

    Fitbit's Latest Update to Lure Customers With Innovative Apps

    Fitbit's (FIT) new update for its smartwatches will likely entice customers with innovative apps and expanding partnerships with popular brands.

    Zacks Equity Research

    Alphabet Introduces Accents for Google Assistant in U.S.

    Alphabet (GOOGL) enhances Google Assistant with the introduction of British and Australian accents for U.S.-based users.

    Zacks Equity Research

    Google Enters India's E-Commerce Space With Google Shopping

    Alphabet's (GOOGL) Google rolls out Google Shopping in India to benefit from the ongoing digitization in the country.

      Zacks Equity Research

      FB Bug Exposes Photos of 6.8M Users to Outside Developers

      Facebook's (FB) software bug gave outside developers access to photos of 6.8 million users.