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Alphabet (GOOGL)

(Delayed Data from NSDQ)

$203.90 USD

203.90
34,913,167

+0.96 (0.47%)

Updated Aug 15, 2025 04:00 PM ET

Pre-Market: $204.19 +0.29 (0.14%) 8:58 AM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

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C Value B Growth A Momentum B VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 38% (152 out of 246)

Industry: Internet - Services

Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Zacks Equity Research

Microsoft Secures $1.76B Contract From Defense Department

Microsoft's (MSFT) focus on improving its products with emerging technologies, including AR, VR or MR, IoT and AI is key positives.

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Here's Why Google Parent Alphabet (GOOGL) Stock Looks Like a Buy

Despite this recent climb, GOOGL stock rests roughly 18% below its 52-week high and boasts some impressive growth projections.

Zacks Equity Research

WEX and AI.io Collaborate for Voice-Enabled Travel Booking

The partnership is likely to help WEX (WEX) boost its Travel and Corporate Solutions segment.

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Buy Netflix (NFLX) Stock Down 20% Before Q4 Earning After Upgrades?

Despite NFLX's continued post-Christmas Eve climb, Netflix stock rests roughly 20% below its highs, which means now might be the time to buy NFLX on the dip before a possible 2019 comeback.

Zacks Equity Research

Square Introduces In-App Payments Software Development Kit

Square (SQ) establishes an omnichannel payment platform, unveils in-app payments software development kit for developers and sellers.

Zacks Equity Research

PC Market Slumps as Shipments Sink in Q4 Per Gartner & IDC

Gartner and IDC perceive that PC shipment volumes in fourth-quarter 2018 suffered due to inadequate CPUs and tardy consumer demand on anxieties related to current US-China trade dispute.

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Buy Facebook (FB) Stock Down 34% With Instagram Ads Set to Boom?

Despite this climb, FB stock still sits roughly 34% below its 52-week high. Meanwhile, Facebook's dominance of the digital advertising market, along with Google (GOOGL), is only set to grow with Instagram's popularity among adversities set to soar.

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Here's Why Amazon (AMZN) Stock Looks Like A Strong Buy Right Now

Today we are taking a look at why Amazon stock appears to be a strong buy at the moment.

Zacks Equity Research

Alphabet Makes Virtual Assistant Smarter With New Features

Alphabet (GOOGL) fortifies its position in the virtual assistant space, announces updates and integration with third parties.

Zacks Equity Research

Microsoft Azure Cloud & AI Capabilities to Aid LG ADAS Tech

Microsoft (MSFT) and LG announce partnership at CES 2019. Azure cloud platform and AI potency of the tech giant will enable LG to ramp up its ADAS projects.

Zacks Equity Research

Amazon Launches Document Database Service, Expands Portfolio

Amazon's (AMZN) AWS to gain competitive edge in the cloud computing market with Amazon DocumentDB.

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Buy Microsoft (MSFT) Stock on the Dip Amid Apple (AAPL) Uncertainty?

Microsoft's growth outlook appears strong as it expands across cloud computing, IoT, and gaming.

Zacks Equity Research

Facebook Under Pressure for Violating Vietnam's New Cyber Law

Per reports, Facebook (FB) violates Vietnam's new cyber-security law and delays removal of false content.

Zacks Equity Research

WEC Energy Buys 80% Ownership Interest of a 97MW Wind Farm

WEC Energy (WEC) acquires majority interest in an under construction wind farm in South Dakota to expand renewable power generation.

Zacks Equity Research

Amazon Plans to Buy CloudEndure to Offer Data Backup Services

Amazon (AMZN) is reportedly planning to acquire CloudEndure to add disaster-resilient services to the services portfolio of Amazon Web Services.

Zacks Equity Research

Hyatt (H) Pilots Google's Interpreter Mode to Boost Occupancy

In order to survive in the tough economic environment, Hyatt (H) is continuously devising ways to enhance guest experience and raise occupancy.

Zacks Equity Research

Alphabet's Google to Build Office Campus in Los Angeles

Alphabet (GOOGL) has leased the entire One Westside property and plans to convert it into an office campus.

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Alphabet Roundup: Upgrade, Verily, Duo, Play Store & More

Camaccord upgrading Alphabet, Verily raising a billion dollars, Do testing new features and fresh competition for Play Store were among the top stories on Alphabet last week.

Zacks Equity Research

Will Amazon Recover From Q4 2018 Slump? ETFs in Focus

Though the last quarter of 2018 was the worst in a decade for Amazon, it still has plenty to offer for investors, putting related ETFs in focus.

Zacks Equity Research

Garmin Expands in Healthcare Market With Daimler AG Deal

Garmin (GRMN) partners with Daimler AG (DDAIF) in a bid to expand its share in the healthcare market with wearable platform.

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Buy Roku Stock on the Dip After Q4 Streaming Hours Soar?

Shares of Roku (ROKU) skyrocketed 25% Monday after the streaming TV firm reported some compelling early fourth-quarter operating results. So, the question is should investors consider buying shares of the streaming firm on the dip while they still can?

Zacks Equity Research

Alphabet (GOOGL) Stock Sinks As Market Gains: What You Should Know

In the latest trading session, Alphabet (GOOGL) closed at $1,075.92, marking a -0.2% move from the previous day.

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Here's What to Expect from Nvidia (NVDA) Stock in 2019

Let's see what investors should expect from Nvidia stock in 2019.

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NFL Recap: Why Climbing TV Ratings Matter & Football's Gambling Future

On this episode of the Full-Court Finance podcast, Associate Stock Strategist Ben Rains breaks down the newly released 2018 NFL TV ratings. Plus, he dives into the NFL's first-ever sports gambling partnership and what it means for the league's future.

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Buy Amazon (AMZN) Stock On Rising Profits, Before 2019 Comeback?

Is now the time to buy Amazon stock as it becomes more profitable? Wall Street analysts certainly think so.