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Purple Innovation (PRPL)

(Real Time Quote from BATS)

$0.85 USD

0.85
58,951

0.00 (0.47%)

Updated Aug 6, 2025 12:48 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

Zacks Rank Education - Learn about the Zacks Rank

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

F Value A Growth F Momentum D VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 33% (166 out of 246)

Industry: Consumer Products - Staples

Zacks News

Zacks Equity Research

Factors Likely to Influence TreeHouse Foods' (THS) Q3 Earnings

TreeHouse Foods' (THS) third-quarter 2020 results are likely to gain from increased demand and greater at-home consumption. However, high costs and a soft Food Away From Home business are concerning.

Zacks Equity Research

Is Monster Beverage (MNST) Poised for an Earnings Beat in Q3?

Monster Beverage (MNST) is likely to have gained from solid energy drinks business, improved at-home consumption trends and online demand in Q3. Cost leverage is likely to have aided earnings.

Zacks Equity Research

All You Need to Note Before B&G Foods' (BGS) Q3 Earnings

B&G Foods' (BGS) third-quarter results are likely to reflect increased demand from pandemic-led higher at-home consumption. This is likely to have helped counter soft away-from-home food demand.

Zacks Equity Research

Things You Should Know About Clorox (CLX) Ahead of Q1 Earnings

Clorox's (CLX) Q1 top line is likely to have gained from continued strong product demand and growth across segments. Higher costs and investments to meet demand are likely to have hurt margins.

Zacks Equity Research

Purple Innovation (PRPL) Earnings Expected to Grow: Should You Buy?

Purple Innovation (PRPL) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

What Makes Purple Innovation (PRPL) a Strong Momentum Stock: Buy Now?

Does Purple Innovation (PRPL) have what it takes to be a top stock pick for momentum investors? Let's find out.

Zacks Equity Research

Kimberly-Clark (KMB) Q3 Earnings Miss Estimates, Sales Up Y/Y

Kimberly-Clark (KMB) generates robust cost savings in third-quarter 2020. Also, the company saw robust demand in the Consumer Tissue segment amid the coronavirus outbreak.

Zacks Equity Research

ADRNY vs. PRPL: Which Stock Is the Better Value Option?

ADRNY vs. PRPL: Which Stock Is the Better Value Option?

Zacks Equity Research

Procter & Gamble (PG) Q1 Earnings & Sales Beat, Stock Up

Procter & Gamble's (PG) first-quarter fiscal 2021 results reflect top-line gains across all segments as well as a rise in organic shipment volume, and improved pricing and mix.

Zacks Equity Research

Will PURPLE INNOVATION, INC. (PRPL) Beat Estimates Again in Its Next Earnings Report?

PURPLE INNOVATION, INC. (PRPL) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

Zacks Equity Research

PURPLE INNOVATION, INC. (PRPL) Soars to 52-Week High, Time to Cash Out?

PURPLE INNOVATION, INC. (PRPL) is at a 52-week high, but can investors hope for more gains in the future? We take a look at the company's fundamentals for clues.

Zacks Equity Research

Is the Options Market Predicting a Spike in Purple Innovation (PRPL) Stock?

Investors need to pay close attention to Purple Innovation (PRPL) stock based on the movements in the options market lately.

Zacks Equity Research

Is PURPLE INNOVATION, INC. (PRPL) Stock Outpacing Its Consumer Staples Peers This Year?

Is (PRPL) Outperforming Other Consumer Staples Stocks This Year?

Zacks Equity Research

Purple Innovation's Shares March Higher, Can It Continue?

As of late, it has definitely been a great time to be an investor in Purple Innovation.

Zacks Equity Research

Surging Earnings Estimates Signal Upside for PURPLE INNOVATION, INC. (PRPL) Stock

PURPLE INNOVATION, INC. (PRPL) shares have started gaining and might continue moving higher in the near term, as indicated by solid earnings estimate revisions.

Zacks Equity Research

ADRNY vs. PRPL: Which Stock Should Value Investors Buy Now?

ADRNY vs. PRPL: Which Stock Is the Better Value Option?

Zacks Equity Research

Implied Volatility Surging for Purple Innovation (PRPL) Stock Options

Investors need to pay close attention to Purple Innovation (PRPL) stock based on the movements in the options market lately.

Zacks Equity Research

Purple Innovation's Shares March Higher, Can It Continue?

As of late, it has definitely been a great time to be an investor in Purple Innovation.

Zacks Equity Research

PURPLE INNOVATION, INC. (PRPL) Q2 Earnings Beat Estimates

PURPLE INNOVATION, INC. (PRPL) delivered earnings and revenue surprises of 145.00% and -6.51%, respectively, for the quarter ended June 2020. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Zacks Industry Outlook Highlights: Kimberly-Clark, Newell Brands, Ollie's Bargain Outlet, Grocery Outlet and Purple Innovation

Zacks Industry Outlook Highlights: Kimberly-Clark, Newell Brands, Ollie's Bargain Outlet, Grocery Outlet and Purple Innovation

Vrishali Bagree headshot

Consumer Products Industry Outlook: Prospects Seem Promising

Consumer product players may benefit from rising demand for essential items amid coronavirus. Players are focused on revenue-boosting initiatives to squeeze out more from their operations.

Zacks Equity Research

How Purple Innovation (PRPL) Looks Just Ahead of Q2 Earnings

Purple Innovation (PRPL) second-quarter earnings results are likely to have benefited from increased direct-to-consumer orders. Notably, direct-to-consumer orders soared 125% in the month of May.

    Zacks Equity Research

    PURPLE INNOVATION, INC. (PRPL) Earnings Expected to Grow: What to Know Ahead of Q2 Release

    PURPLE INNOVATION, INC. (PRPL) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

    Zacks Equity Research

    Is PURPLE INNOVATION, INC. (PRPL) Stock Outpacing Its Consumer Staples Peers This Year?

    Is (PRPL) Outperforming Other Consumer Staples Stocks This Year?

    Zacks Equity Research

    PURPLE INNOVATION, INC. (PRPL) Is Up 4.75% in One Week: What You Should Know

    Does PURPLE INNOVATION, INC. (PRPL) have what it takes to be a top stock pick for momentum investors? Let's find out.