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At the center of everything we do is a strong commitment to independent research and sharing its profitable discoveries with investors. This dedication to giving investors a trading advantage led to the creation of our proven Zacks Rank stock-rating system. Since 1988 it has more than doubled the S&P 500 with an average gain of +23.75% per year. These returns cover a period from January 1, 1988 through July 7, 2025. Zacks Rank stock-rating system returns are computed monthly based on the beginning of the month and end of the month Zacks Rank stock prices plus any dividends received during that particular month. A simple, equally-weighted average return of all Zacks Rank stocks is calculated to determine the monthly return. The monthly returns are then compounded to arrive at the annual return. Only Zacks Rank stocks included in Zacks hypothetical portfolios at the beginning of each month are included in the return calculations. Zacks Ranks stocks can, and often do, change throughout the month. Certain Zacks Rank stocks for which no month-end price was available, pricing information was not collected, or for certain other reasons have been excluded from these return calculations. Zacks may license the Zacks Mutual Fund rating provided herein to third parties, including but not limited to the issuer.
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Zacks News
The Coca-Cola Company’s strong brand equity, marketing, research and innovation help it to garner a market share of more than 40% in the non-alcoholic beverage industry. The company is putting its best foot forward to evolve its business model to become a total beverage company with something for everyone to drink. The company has coped up with the industry-wide flattening of soda sales over the years by going on a buying spree and making investments in healthier alternatives like coffee, sparkling water and sports drinks. The roll out of Coca-Cola Energy, Coca-Cola Plus Coffee, Powerade Ultra and Powerade Power Water are some notable additions on these lines.
Coca-Cola (KO) Gains As Market Dips: What You Should Know
by Zacks Equity Research
Coca-Cola (KO) reachead $68.42 at the closing of the latest trading day, reflecting a +0.07% change compared to its last close.
Top Stock Reports for Walmart, Coca-Cola & HSBC
by Mark Vickery
Today's Research Daily features new research reports on 16 major stocks, including Walmart Inc. (WMT), The Coca-Cola Company (KO) and HSBC Holdings plc (HSBC), as well a micro-cap stock Friedman Industries Inc. Common Stock (FRD).
Should Schwab U.S. Dividend Equity ETF (SCHD) Be on Your Investing Radar?
by Zacks Equity Research
Style Box ETF report for SCHD
Zacks Investment Ideas feature highlights: Coca-Cola, PepsiCo, Berkshire Hathaway and Blackrock
by Zacks Equity Research
Coca-Cola, PepsiCo, Berkshire Hathaway and Blackrock have been highlighted in this Investment Ideas article.
Still Time to Buy Coca-Cola Stock as a Defensive Hedge?
by Shaun Pruitt
Coca-Cola (KO) stock hit a 52-week peak of $73 a share last Thursday and is sitting on +9% gains this year compared to the S&P 500's 14% decline.
Take the Zacks Approach to Beat the Markets: PhenixFIN, Palomar, Monster Beverage in Focus
by Santanu Roy
Last week, our time-tested methodologies served investors well in navigating the market. Check out some of our achievements from the past three months.
Should Invesco S&P 500 Low Volatility ETF (SPLV) Be on Your Investing Radar?
by Zacks Equity Research
Style Box ETF report for SPLV
Is Nuveen ESG Large-Cap Value ETF (NULV) a Strong ETF Right Now?
by Zacks Equity Research
Smart Beta ETF report for NULV
Coca-Cola Stock Soars to a 52-Week High: Buy More or Stay Put?
by Rajani Lohia
After KO hits a 52-week high, we assess whether the current level warrants an opportunity to accumulate shares, hold positions or book profits.
CELH Makes Big Move With Alani Nu: Time to Buy the Stock?
by Ansuiya Mohta
Celsius' Alani Nu acquisition strengthens its position in the health-focused energy drink market, but valuation concerns and industry competition pose potential risks.
Wall Street Analysts See Coca-Cola (KO) as a Buy: Should You Invest?
by Zacks Equity Research
According to the average brokerage recommendation (ABR), one should invest in Coca-Cola (KO). It is debatable whether this highly sought-after metric is effective because Wall Street analysts' recommendations tend to be overly optimistic. Would it be worth investing in the stock?
Coca-Cola (KO) Ascends But Remains Behind Market: Some Facts to Note
by Zacks Equity Research
Coca-Cola (KO) closed the most recent trading day at $71.87, moving +0.35% from the previous trading session.
PepsiCo Trades Below 200-Day SMA: Buying Opportunity or Red Flag?
by Rajani Lohia
PEP struggles with a weak QFNA segment and North American market but may grow through effective cost management, global reach, strategic execution and industry strength.
CocaCola Company (The) (KO) is Attracting Investor Attention: Here is What You Should Know
by Zacks Equity Research
Recently, Zacks.com users have been paying close attention to Coca-Cola (KO). This makes it worthwhile to examine what the stock has in store.
Should You Invest in the iShares U.S. Consumer Staples ETF (IYK)?
by Zacks Equity Research
Sector ETF report for IYK
Lamb Weston Q3 Earnings on Deck: Key Factors You Should Understand
by Zacks Equity Research
LW's fiscal third-quarter results are likely to reflect the adverse impact of sluggish restaurant traffic and overcapacity in the global market.
Coca-Cola (KO) Gains As Market Dips: What You Should Know
by Zacks Equity Research
The latest trading day saw Coca-Cola (KO) settling at $70.02, representing a +1.76% change from its previous close.
Coca-Cola (KO) Stock Falls Amid Market Uptick: What Investors Need to Know
by Zacks Equity Research
Coca-Cola (KO) reachead $68.81 at the closing of the latest trading day, reflecting a -0.2% change compared to its last close.
Take the Zacks Approach to Beat the Markets: CMS Energy, Chevron, AutoZone in Focus
by Santanu Roy
Last week, our time-tested methodologies served investors well in navigating the market. Check out some of our achievements from the past three months.
Is Invesco S&P 500 Equal Weight Consumer Staples ETF (RSPS) a Strong ETF Right Now?
by Zacks Equity Research
Smart Beta ETF report for RSPS
Coca-Cola (KO) Stock Sinks As Market Gains: What You Should Know
by Zacks Equity Research
Coca-Cola (KO) closed the most recent trading day at $69.28, moving -0.14% from the previous trading session.
Should You Invest in the Invesco S&P 500 Equal Weight Consumer Staples ETF (RSPS)?
by Zacks Equity Research
Sector ETF report for RSPS
ETFs in Focus as PepsiCo Buys Prebiotic Soda Brand Poppi
by Sanghamitra Saha
PepsiCo acquired the prebiotic soda brand Poppi for $1.95 billion to solidify its footprint in the healthier beverage segment.
Coca-Cola (KO) Beats Stock Market Upswing: What Investors Need to Know
by Zacks Equity Research
Coca-Cola (KO) concluded the recent trading session at $70.12, signifying a +1.39% move from its prior day's close.
Should You Invest in Coca-Cola (KO) Based on Bullish Wall Street Views?
by Zacks Equity Research
The average brokerage recommendation (ABR) for Coca-Cola (KO) is equivalent to a Buy. The overly optimistic recommendations of Wall Street analysts make the effectiveness of this highly sought-after metric questionable. So, is it worth buying the stock?