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Alphabet (GOOGL)

(Delayed Data from NSDQ)

$201.57 USD

201.57
24,201,933

-1.93 (-0.95%)

Updated Aug 19, 2025 04:00 PM ET

After-Market: $200.64 -0.93 (-0.46%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value B Growth A Momentum B VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 37% (155 out of 246)

Industry: Internet - Services

Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Zacks Equity Research

Alphabet (GOOGL) Registers a Bigger Fall Than the Market: Important Facts to Note

The latest trading day saw Alphabet (GOOGL) settling at $138.17, representing a -1.09% change from its previous close.

Sanghamitra Saha headshot

Will 2024 be a Year of "Fab Four" ETFs Instead of "Magnificent Seven"?

While "Magnificent Seven" rocked the U.S. market in 2023, "Fab Four" will take the forefront, per a Motley Fool article, published on Yahoo Finance.

Zacks Equity Research

Why Alphabet (GOOGL) is Poised to Beat Earnings Estimates Again

Alphabet (GOOGL) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

Zacks Equity Research

Alphabet (GOOGL) Boosts Sports Streaming With NFL Price Cut

Alphabet's (GOOGL) Google slashes the price of NFL Sunday Ticket on YouTube TV.

Zacks Equity Research

Alphabet (GOOGL) Boosts Chrome App With Material You Redesign

Alphabet (GOOGL) bolsters Google Chrome capabilities with Material You redesigns of Chrome's New Tab Page, enhancing the user experience of its web browsing platform.

Zacks Equity Research

Alphabet (GOOGL) Bolsters Android Auto With New Update

Alphabet (GOOGL) rolls out a new Android Auto feature that allows users to copy their phone's wallpaper to the car's display, boosting the company's Android offerings.

Zacks Equity Research

Alphabet (GOOGL) Boosts YouTube TV With Peloton Partnership

Alphabet (GOOGL) partners with Peloton Entertainment in a bid to expand its YouTube TV subscriber base.

Zacks Equity Research

Are Computer and Technology Stocks Lagging MongoDB (MDB) This Year?

Here is how MongoDB (MDB) and Alphabet (GOOGL) have performed compared to their sector so far this year.

Zacks Equity Research

If You Invested $1000 in Alphabet a Decade Ago, This is How Much It'd Be Worth Now

Holding on to popular or trending stocks for the long-term can make your portfolio a winner.

Zacks Equity Research

Apple (AAPL) Halts Smartwatch Sales Ban Amid Patent Dispute

Apple (AAPL) wins a temporary reprieve in the patent battle over its smartwatches, pausing an import ban amid a legal clash with Masimo over medical tech.

Zacks Equity Research

Amazon (AMZN) to Charge More for Ad-Free Content on Prime Video

Amazon (AMZN) Prime video to show advertisements unless subscribers pay an extra $2.99 per month.

Zacks Equity Research

Alphabet (GOOGL) to Bring AI Capabilities to Android Auto

Alphabet (GOOGL) is working on the launch of the "Assistant summarize your busy conversations" feature on Android Auto, bolstering its AI capabilities.

Zacks Equity Research

Alphabet (GOOGL) Boosts Pixel Offerings With Clock Redesign

Alphabet (GOOGL) enhances smartphone offerings with Clock app redesign, enabling weather forecasts after ending alarms on Pixel phones.

Zacks Equity Research

Alphabet (GOOGL) Stock Declines While Market Improves: Some Information for Investors

Alphabet (GOOGL) closed the most recent trading day at $140.41, moving -0.78% from the previous trading session.

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Magnify Gains in 2024 With "Magnificent Seven" ETFs

With a combined weighting of 28% in the S&P 500, the "Magnificent Seven" are poised to see more gains in 2024. We have cited several reasons for the expected solid performances in 2024.

Zacks Equity Research

Alphabet (GOOGL) Expands Chrome Capabilities With Latest Move

Alphabet (GOOGL) expands Chrome capabilities with Tab Groups and Safety Check features, boosting traffic on its web browsing platform.

Zacks Equity Research

Infosys (INFY) Falls After $1.5B Global AI Deal Termination

Infosys (INFY) loses a multi-year mega contract worth $1.5 billion, which required it to provide an array of upgraded digital experiences and operational services based on its platforms and AI solutions.

Zacks Equity Research

Zacks Investment Ideas feature highlights: Alphabet, Nvidia and Caterpillar

Alphabet, Nvidia and Caterpillar are part of the Zacks Investment Ideas article.

Zacks Equity Research

Should WisdomTree U.S. LargeCap ETF (EPS) Be on Your Investing Radar?

Style Box ETF report for EPS

Zacks Equity Research

Should Fidelity Value Factor ETF (FVAL) Be on Your Investing Radar?

Style Box ETF report for FVAL

Zacks Equity Research

Alphabet (GOOGL) Strengthens Messaging App With Latest Move

Alphabet's (GOOGL) Google expands its global reach by introducing the Magic Compose feature in France and the United Kingdom.

Zacks Equity Research

Alphabet (GOOGL) Boosts Android Auto App With New Version

Alphabet (GOOGL) rolls out Android Auto 11.0 with added features for Samsung smartphone users.

Zacks Equity Research

Apple (AAPL) to License News Archives for its Generative AI

Apple (AAPL) is reportedly negotiating with major news and publishing organizations to use their archives of news articles in the development process.

Zacks Equity Research

Brokers Suggest Investing in Alphabet (GOOGL): Read This Before Placing a Bet

Based on the average brokerage recommendation (ABR), Alphabet (GOOGL) should be added to one's portfolio. Wall Street analysts' overly optimistic recommendations cast doubt on the effectiveness of this highly sought-after metric. So, is the stock worth buying?