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Alphabet (GOOGL)

(Delayed Data from NSDQ)

$203.90 USD

203.90
34,913,167

+0.96 (0.47%)

Updated Aug 15, 2025 04:00 PM ET

After-Market: $203.97 +0.07 (0.03%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

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C Value B Growth A Momentum B VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 38% (152 out of 246)

Industry: Internet - Services

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Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Zacks Equity Research

Alphabet (GOOGL) To Boost Google Maps With 3D View Update

by Zacks Equity Research

Alphabet (GOOGL) is testing a 3D building display on Google Maps to offer 3D view and zooming-in features, bolstering its Android offerings.

Zacks Equity Research

Alphabet (GOOGL) to Boost Bard Capabilities With New Updates

by Zacks Equity Research

Alphabet (GOOGL) is set to launch an array of new feature updates for Google Bard, bolstering its chatbot capabilities.

Nalak Das headshot

Best Investment Strategy for 2024: Buy on the Dip

by Nalak Das

Several stocks look attractive for future growth. Five such stocks are: AMZN, GOOGL, NFLX, GE, MSFT.

Zacks Equity Research

Want Better Returns? Don?t Ignore These 2 Computer and Technology Stocks Set to Beat Earnings

by Zacks Equity Research

Why investors should use the Zacks Earnings ESP tool to help find stocks that are poised to top quarterly earnings estimates.

Zacks Equity Research

Alphabet (GOOGL) Adds Shortcuts to Pixel Launcher on Android

by Zacks Equity Research

Alphabet (GOOGL) adds new Pixel Launcher search shortcuts on Android, bolstering the Google Services segment.

Zacks Equity Research

Alphabet Inc. (GOOGL) is Attracting Investor Attention: Here is What You Should Know

by Zacks Equity Research

Alphabet (GOOGL) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

Zacks Equity Research

ROKU Launches High-End Pro Series TVs to Boost Revenue Growth

by Zacks Equity Research

ROKU introduces its first high-end Pro Series televisions in a bid to continue sales momentum for the company's devices.

Zacks Equity Research

Alphabet (GOOGL) Boosts Pixel Watch With Watch 2 Features

by Zacks Equity Research

Alphabet (GOOGL) Google's Pixel Watch starts featuring Do Not Disturb ("DND") and Bedtime Mode sync from Pixel Watch 2.

Zacks Equity Research

Alphabet (GOOGL) Enhances Assistant With Bard Before Launch

by Zacks Equity Research

Alphabet (GOOGL) adds new feature upgrades to its AI-powered Assistant with Bard, bolstering its generative AI capabilities for Google Assistant.

Zacks Equity Research

These 2 Computer and Technology Stocks Could Beat Earnings: Why They Should Be on Your Radar

by Zacks Equity Research

Investors looking for ways to find stocks that are set to beat quarterly earnings estimates should check out the Zacks Earnings ESP.

Zacks Equity Research

Spotify Technology and Camping World have been highlighted as Zacks Bull and Bear of the Day

by Zacks Equity Research

Spotify Technology and Camping World are part of the Zacks Bull and Bear of the Day article.

Zacks Equity Research

TD SYNNEX's (SNX) Shyft Buys IT Refurbishment Expert Cokeva

by Zacks Equity Research

The acquisition of Cokeva fortifies TD SYNNEX (SNX) Shyft unit's expertise, particularly in IT equipment repair services, and opens new doors for its clientele by integrating Cokeva's robust operations in Roseville, CA.

Zacks Equity Research

Is VanEck Morningstar Wide Moat ETF (MOAT) a Strong ETF Right Now?

by Zacks Equity Research

Smart Beta ETF report for MOAT

Zacks Equity Research

Alphabet (GOOGL) Registers a Bigger Fall Than the Market: Important Facts to Note

by Zacks Equity Research

The latest trading day saw Alphabet (GOOGL) settling at $138.17, representing a -1.09% change from its previous close.

Sanghamitra Saha headshot

Will 2024 be a Year of "Fab Four" ETFs Instead of "Magnificent Seven"?

by Sanghamitra Saha

While "Magnificent Seven" rocked the U.S. market in 2023, "Fab Four" will take the forefront, per a Motley Fool article, published on Yahoo Finance.

Zacks Equity Research

Why Alphabet (GOOGL) is Poised to Beat Earnings Estimates Again

by Zacks Equity Research

Alphabet (GOOGL) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

Zacks Equity Research

Alphabet (GOOGL) Boosts Sports Streaming With NFL Price Cut

by Zacks Equity Research

Alphabet's (GOOGL) Google slashes the price of NFL Sunday Ticket on YouTube TV.

Zacks Equity Research

Alphabet (GOOGL) Boosts Chrome App With Material You Redesign

by Zacks Equity Research

Alphabet (GOOGL) bolsters Google Chrome capabilities with Material You redesigns of Chrome's New Tab Page, enhancing the user experience of its web browsing platform.

Zacks Equity Research

Alphabet (GOOGL) Bolsters Android Auto With New Update

by Zacks Equity Research

Alphabet (GOOGL) rolls out a new Android Auto feature that allows users to copy their phone's wallpaper to the car's display, boosting the company's Android offerings.

Zacks Equity Research

Alphabet (GOOGL) Boosts YouTube TV With Peloton Partnership

by Zacks Equity Research

Alphabet (GOOGL) partners with Peloton Entertainment in a bid to expand its YouTube TV subscriber base.

Zacks Equity Research

Are Computer and Technology Stocks Lagging MongoDB (MDB) This Year?

by Zacks Equity Research

Here is how MongoDB (MDB) and Alphabet (GOOGL) have performed compared to their sector so far this year.

Zacks Equity Research

If You Invested $1000 in Alphabet a Decade Ago, This is How Much It'd Be Worth Now

by Zacks Equity Research

Holding on to popular or trending stocks for the long-term can make your portfolio a winner.

Zacks Equity Research

Apple (AAPL) Halts Smartwatch Sales Ban Amid Patent Dispute

by Zacks Equity Research

Apple (AAPL) wins a temporary reprieve in the patent battle over its smartwatches, pausing an import ban amid a legal clash with Masimo over medical tech.

Zacks Equity Research

Amazon (AMZN) to Charge More for Ad-Free Content on Prime Video

by Zacks Equity Research

Amazon (AMZN) Prime video to show advertisements unless subscribers pay an extra $2.99 per month.

Zacks Equity Research

Alphabet (GOOGL) to Bring AI Capabilities to Android Auto

by Zacks Equity Research

Alphabet (GOOGL) is working on the launch of the "Assistant summarize your busy conversations" feature on Android Auto, bolstering its AI capabilities.