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Alphabet (GOOGL)

(Delayed Data from NSDQ)

$203.90 USD

203.90
34,913,167

+0.96 (0.47%)

Updated Aug 15, 2025 04:00 PM ET

After-Market: $203.97 +0.07 (0.03%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value B Growth A Momentum B VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 39% (151 out of 246)

Industry: Internet - Services

Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Zacks Equity Research

The Zacks Analyst Blog Highlights: Apple, Alphabet, Tesla, Xilinx and NetApp

The Zacks Analyst Blog Highlights: Apple, Alphabet, Tesla, Xilinx and NetApp

    Kevin Cook headshot

    Who Cares NVIDIA Makes Great Gaming Graphics?

    Industrial light and magic are forging new possibilities for everyone affected by the 4th industrial revolution

      Benjamin Rains headshot

      Alibaba (BABA) Stock Dips Ahead of Earnings: What to Watch

      Alibaba (BABA) saw its stock price slip marginally during regular trading hours Wednesday as part of a nearly 10% decline over the last three months. BABA's dip signals that investors are skeptical about the Chinese e-commerce powerhouse. So let's see what they should really expect from Alibaba's quarterly results, which are due out before the opening bell Thursday.

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        Apple Roundup: Berkshire, $2 Trillion, Teen Hacks, FaceTime

        Last week, Berkshire stocked up on Apple (AAPL) shares, a longtime analyst talked about the next trillion dollars in its valuation, an Aussie teen hacked in to its computer and more.

          Zacks Equity Research

          Alphabet (GOOGL) Down 3.2% Since Last Earnings Report: Can It Rebound?

          Alphabet (GOOGL) reported earnings 30 days ago. What's next for the company? We take a look at earnings estimates for some clues.

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            Amazon's Healthcare Push Gains Steam: Others Flexing Muscles?

            Amazon (AMZN) forges ahead into healthcare sector with the appointment of cardiologist, Maulik Majmudar. Moreover, other tech giants are also leaving no stone unturned to disrupt the sector.

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              Forget FANG, Bet on WANG ETFs

              Are WANG ETFs the new hot trading concepts of Wall Street?

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                Amazon Roundup: Walmart Challenge, India, UK, Germany, Ads, Drama

                A changing competitive landscape, strengthening of key rival Walmart (WMT) and tightening of regulatory standards in Europe didn't prevent Amazon (AMZN) from pursuing new growth initiatives.

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                  ETFs in Focus on GICS Changes: Top Tech & FANG

                  Many high-profile stocks and ETFs will be impacted by GICS reshuffling. Here is what investors need to know.

                    Benjamin Rains headshot

                    Should You Buy Alibaba (BABA) Stock Ahead of Earnings?

                    Shares of Alibaba (BABA) have slipped nearly 9% over the last three months as investors assess what impact trade tensions will have on the Chinese e-commerce powerhouse. With that said, Alibaba stock has climbed heading into the release of its quarterly financial results Thursday. So let's see if BABA might be worth buying ahead of earnings.

                      Zacks Equity Research

                      Apple to Introduce Low-Cost Laptop, High Performance Desktop

                      Apple (AAPL) is reportedly unveiling a new version of MacBook Air and upgrading Mac mini.

                        Zacks Equity Research

                        IMAX to Stall Pilot Virtual Reality Program Per Reports

                        Reportedly, IMAX plans to halt its virtual reality based movie experience program, which started in early 2017.

                          Zacks Equity Research

                          Fitbit Gains Competitive Edge in Wearable Space With Charge 3

                          Fitbit (FIT) unveils Charge 3 which expands its family of Charge devices and enhances product offerings.

                            Benjamin Rains headshot

                            Netflix (NFLX) Stock Surged Monday: Time to Buy Again?

                            Netflix (NFLX) saw its stock price climb over 4% Monday, which helped stop some of NFLX's post-Q2 earnings decline. So let's see what had investors so excited. Plus, is it time for you to jump back into Netflix stock now?

                              Benjamin Rains headshot

                              BodyArmor, Amazon Prime, & the Future of Sports

                              Welcome to the latest episode of the Full-Court Finance podcast from Zacks Investment Research where Associate Stock Strategist Ben Rains quickly breaks down everything investors need to know about Gatorade rival BodyArmor after Coca-Cola (KO) bought a significant stake in the sports drink firm. The episode then shifts to the future of live streaming sports, where it looks like Amazon (AMZN) is ready to come out on top.

                                Zacks Equity Research

                                Google Joins Forces With GN Hearing, Gains Competitive Edge

                                Alphabet's (GOOGL) Google introduces specification of audio streaming support for hearing aid users on android operating system.

                                  Zacks Equity Research

                                  Netflix Signs Kenya Barris, Tests Promos Between Episodes

                                  Netflix (NFLX) signs Kenya Barris of Black-ish fame. However, its new test of running promos in between streaming of episodes is annoying subscribers.

                                    Zacks Equity Research

                                    TiVo Stock Down on Reports of Amazon's Live TV Recorder

                                    Shares of TiVo (TIVO) drop following a Bloomberg report that Amazon is developing a digital video recorder (DVR) for live TV.

                                      Zacks Equity Research

                                      Cisco (CSCO) Looks Bright Post Q4 Earnings: Should You Hold?

                                      Cisco (CSCO) has been a favorite with investors, courtesy of its rising share price and strong fundamentals.

                                        Sejuti Banerjea headshot

                                        Google Roundup: Back to China, YouTube Gains, Waymo Deals

                                        Alphabet's (GOOGL) Google is building a search app tailored for China, its YouTube platform is now the second most visited website in the world and its Waymo unit is testing new use cases.

                                          Sanghamitra Saha headshot

                                          Is Fading Crypto Demand At All a Threat to Semiconductor ETFs?

                                          Ignore the decline in crypto demand, these powerful areas should drive semiconductor ETFs.

                                            Sejuti Banerjea headshot

                                            Microsoft Roundup: Surface Go, Azure Gains, Nadella Sells

                                            This roundup discusses Microsoft's new tablet/laptop, Azure's share gains in the IaaS space, Nadella's stock sale and its deal with Starbucks.

                                              Zacks Equity Research

                                              Amazon Plans for Comparison Site to Expand in Insurance Space

                                              Amazon (AMZN) is in talks with the European insurance companies for its U.K. price comparison site.

                                                Zacks Equity Research

                                                Alibaba Boosts Presence in Retail With New Cloud Products

                                                Alibaba (BABA) introduces nine cloud products which will assist the retail companies to implement its "New Retail" concept in their business operations.

                                                  Afrasiab Mian headshot

                                                  Is Cisco (CSCO) Still a Buy After Hitting 18-Year High?

                                                  Shares of Cisco (CSCO) have reached an 18-year high after it beat top and bottom line expectations on Wednesday. But is it still a compelling buy at this price? Let's take a closer look.