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Alphabet (GOOGL)

(Delayed Data from NSDQ)

$203.90 USD

203.90
34,913,167

+0.96 (0.47%)

Updated Aug 15, 2025 04:00 PM ET

After-Market: $203.97 +0.07 (0.03%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

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C Value B Growth A Momentum B VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 38% (152 out of 246)

Industry: Internet - Services

Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Zacks Equity Research

Google Adds New Features to Maps, Makes Commuting Easier

Alphabet's (GOOGL) division, Google adds new features to Google Maps, helping people commute easily, thus saving time.

    Benjamin Rains headshot

    Bull of the Day: Weight Watchers (WTW)

    This former diet company is expanding beyond weight loss to become a wellness giant.

      Benjamin Rains headshot

      Time to Buy Square (SQ) As Stock Jumps Again?

      Shares of Square, Inc. (SQ) surged nearly 3% Tuesday to extend SQ's impressive run on the back of its increased push into small business finance and more traditional banking. Square stock has jumped over 15% in the last week alone, so is now the time to buy SQ amid what could be just the start of the new banking age?

        Zacks Equity Research

        Amazon (AMZN) Expands in British Columbia With New Facility

        Amazon (AMZN) intends to open a new fulfillment center in British Columbia for ensuring faster delivery to customers.

          Zacks Equity Research

          Alphabet (GOOGL) Stock Sinks As Market Gains: What You Should Know

          In the latest trading session, Alphabet (GOOGL) closed at $1,208.53, marking a -0.1% move from the previous day.

            Benjamin Rains headshot

            Is Microsoft (MSFT) Stock a Buy at New High?

            Shares of Microsoft (MSFT) popped to touch a new 52-week and all-time on Monday. Now the question is should investors consider buying MSFT stock, even at its new high, as the likes of Google (GOOGL) and Facebook (FB) face more pressure in Washington and Europe?

              Benjamin Rains headshot

              Amazon, ESPN+, Micropayments & the Future of Streaming Sports

              Welcome to the latest episode of the Full-Court Finance podcast from Zacks Investment Research where Associate Stock Strategist Ben Rains breaks down Amazon's (AMZN) Thursday Night Football innovations. The episode then dives into the latest news from Disney's (DIS) ESPN+, Turner and the NBA, and more as we explore the future of streaming sports.

                Zacks Equity Research

                Google Rumored to Pay Apple to Aid its Dominance in Search

                Alphabet's (GOOGL) Google is reportedly paying $9 billion to Apple in 2018 in order to remain the default search engine in iPhone's Safari browser.

                  Zacks Equity Research

                  Facebook Hit by New Data Breach, May Face $1.63B Fine By EU

                  Facebook's (FB) latest security breach, affecting more than 50 million users, reportedly has stemmed from the site's "View As" option, which might have been exploited by the attackers.

                    Zacks Equity Research

                    The Zacks Analyst Blog Highlights: Alphabet, Bank of America, PepsiCo, Eli Lilly and Intuitive Surgical

                    The Zacks Analyst Blog Highlights: Alphabet, Bank of America, PepsiCo, Eli Lilly and Intuitive Surgical

                      Zacks Equity Research

                      Facebook to Extend Music to Photos & Videos After Stories

                      Facebook (FB) brings music offering to photos and videos after Stories.

                        Zacks Equity Research

                        Zacks Earnings Trends Highlights: JPMorgan, Apple, Alphabet and Facebook

                        Zacks Earnings Trends Highlights: JPMorgan, Apple, Alphabet and Facebook

                          Zacks Equity Research

                          Snap Boosts Offerings to Attract Advertisers Amid Competition

                          Snap (SNAP) expands ad offerings in a bid to make its platform more attractive to advertisers amid growing competition from players like Facebook.

                            Zacks Equity Research

                            The Zacks Analyst Blog Highlights: Alphabet, Microsoft, Amazon, Adobe and Salesforce

                            The Zacks Analyst Blog Highlights: Alphabet, Microsoft, Amazon, Adobe and Salesforce

                              Zacks Equity Research

                              Facebook Ups Contest With Google With New Video Ad Options

                              Facebook (FB) is looking to expand in the video advertising market with two new offerings, namely, In-Stream Reserve program and ThruPlay.

                                Zacks Equity Research

                                Amazon Boosts Space & Satellite Initiatives With Iridium Deal

                                Amazon (AMZN) is likely to gain further momentum in cloud and IoT spaces with its partnership with Iridium Communications.

                                  Mark Vickery headshot

                                  Top Research Reports for Alphabet, Bank of America & PepsiCo

                                  Today's Research Daily features new research reports on 16 major stocks, including Alphabet (GOOGL), Bank of America (BAC), and PepsiCo (PEP).

                                    Sejuti Banerjea headshot

                                    Cloud Players Collaborate: Shared Computing Comes of Age

                                    It's apparent that the cloud is coming of age, since major infrastructure providers are increasingly collaborating.

                                      Zacks Equity Research

                                      Google's Toyota Deal to Boost Vehicle Infotainment Presence

                                      Alphabet's (GOOGL) Google partners with Toyota to allow the android users to directly connect Android Auto app with their Toyota cars. This will boost the download base of Android Auto.

                                        Zacks Equity Research

                                        Will Facebook's Quest Headset Boost Virtual Reality Adoption?

                                        Facebook (FB) unveiled its new virtual reality (VR) headset named Quest, which is expected to be available in spring 2019 for $399.

                                          Zacks Equity Research

                                          Snapchat Woes Mount, eMarketer Cuts 2018 Revenue Forecast

                                          Snap (SNAP) faces a slash in eMarketers ad revenue forecast due to its transition to automated or programmatic ad delivery system.

                                            Zacks Equity Research

                                            Zacks Market Edge Highlights: ICICI Bank, Berkshire Hathaway, Alphabet and PayPal

                                            Zacks Market Edge Highlights: ICICI Bank, Berkshire Hathaway, Alphabet and PayPal

                                              Sejuti Banerjea headshot

                                              Alphabet Roundup: Gmail, Regulatory, Nest, Auto, Market Share

                                              Alphabet's (GOOGL) regulatory hurdles, Nest getting into healthcare, developments in the auto market and leadership position in important markets are detailed in this roundup.

                                                Ryan McQueeney headshot

                                                Is Square a FANG Stock? & Wall Street Eyes Busy Day in Congress | Free Lunch

                                                Ryan McQueeney recaps the latest Fox-Comcast-Sky news and analyst sentiment for GoPro. He also explains why the next few days of activity in Congress will be consequential for investors. Later, he investigates Square's red-hot momentum and considers whether the stock should be in the same conversation as the FANGs.

                                                  Zacks Equity Research

                                                  Salesforce at Dreamforce: Innovations, Partnerships and More

                                                  Saleforce (CRM) talks about new product enhancements and key partnerships at its Dreamforce conference.