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At the center of everything we do is a strong commitment to independent research and sharing its profitable discoveries with investors. This dedication to giving investors a trading advantage led to the creation of our proven Zacks Rank stock-rating system. Since 1988 it has more than doubled the S&P 500 with an average gain of +23.75% per year. These returns cover a period from January 1, 1988 through July 7, 2025. Zacks Rank stock-rating system returns are computed monthly based on the beginning of the month and end of the month Zacks Rank stock prices plus any dividends received during that particular month. A simple, equally-weighted average return of all Zacks Rank stocks is calculated to determine the monthly return. The monthly returns are then compounded to arrive at the annual return. Only Zacks Rank stocks included in Zacks hypothetical portfolios at the beginning of each month are included in the return calculations. Zacks Ranks stocks can, and often do, change throughout the month. Certain Zacks Rank stocks for which no month-end price was available, pricing information was not collected, or for certain other reasons have been excluded from these return calculations. Zacks may license the Zacks Mutual Fund rating provided herein to third parties, including but not limited to the issuer.
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Zacks News
Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.
Google Adds New Features to Maps, Makes Commuting Easier
by Zacks Equity Research
Alphabet's (GOOGL) division, Google adds new features to Google Maps, helping people commute easily, thus saving time.
Bull of the Day: Weight Watchers (WTW)
by Benjamin Rains
This former diet company is expanding beyond weight loss to become a wellness giant.
Time to Buy Square (SQ) As Stock Jumps Again?
by Benjamin Rains
Shares of Square, Inc. (SQ) surged nearly 3% Tuesday to extend SQ's impressive run on the back of its increased push into small business finance and more traditional banking. Square stock has jumped over 15% in the last week alone, so is now the time to buy SQ amid what could be just the start of the new banking age?
Amazon (AMZN) Expands in British Columbia With New Facility
by Zacks Equity Research
Amazon (AMZN) intends to open a new fulfillment center in British Columbia for ensuring faster delivery to customers.
Alphabet (GOOGL) Stock Sinks As Market Gains: What You Should Know
by Zacks Equity Research
In the latest trading session, Alphabet (GOOGL) closed at $1,208.53, marking a -0.1% move from the previous day.
Is Microsoft (MSFT) Stock a Buy at New High?
by Benjamin Rains
Shares of Microsoft (MSFT) popped to touch a new 52-week and all-time on Monday. Now the question is should investors consider buying MSFT stock, even at its new high, as the likes of Google (GOOGL) and Facebook (FB) face more pressure in Washington and Europe?
Amazon, ESPN+, Micropayments & the Future of Streaming Sports
by Benjamin Rains
Welcome to the latest episode of the Full-Court Finance podcast from Zacks Investment Research where Associate Stock Strategist Ben Rains breaks down Amazon's (AMZN) Thursday Night Football innovations. The episode then dives into the latest news from Disney's (DIS) ESPN+, Turner and the NBA, and more as we explore the future of streaming sports.
Google Rumored to Pay Apple to Aid its Dominance in Search
by Zacks Equity Research
Alphabet's (GOOGL) Google is reportedly paying $9 billion to Apple in 2018 in order to remain the default search engine in iPhone's Safari browser.
Facebook Hit by New Data Breach, May Face $1.63B Fine By EU
by Zacks Equity Research
Facebook's (FB) latest security breach, affecting more than 50 million users, reportedly has stemmed from the site's "View As" option, which might have been exploited by the attackers.
The Zacks Analyst Blog Highlights: Alphabet, Bank of America, PepsiCo, Eli Lilly and Intuitive Surgical
by Zacks Equity Research
The Zacks Analyst Blog Highlights: Alphabet, Bank of America, PepsiCo, Eli Lilly and Intuitive Surgical
Facebook to Extend Music to Photos & Videos After Stories
by Zacks Equity Research
Facebook (FB) brings music offering to photos and videos after Stories.
Zacks Earnings Trends Highlights: JPMorgan, Apple, Alphabet and Facebook
by Zacks Equity Research
Zacks Earnings Trends Highlights: JPMorgan, Apple, Alphabet and Facebook
Snap Boosts Offerings to Attract Advertisers Amid Competition
by Zacks Equity Research
Snap (SNAP) expands ad offerings in a bid to make its platform more attractive to advertisers amid growing competition from players like Facebook.
The Zacks Analyst Blog Highlights: Alphabet, Microsoft, Amazon, Adobe and Salesforce
by Zacks Equity Research
The Zacks Analyst Blog Highlights: Alphabet, Microsoft, Amazon, Adobe and Salesforce
Facebook Ups Contest With Google With New Video Ad Options
by Zacks Equity Research
Facebook (FB) is looking to expand in the video advertising market with two new offerings, namely, In-Stream Reserve program and ThruPlay.
Amazon Boosts Space & Satellite Initiatives With Iridium Deal
by Zacks Equity Research
Amazon (AMZN) is likely to gain further momentum in cloud and IoT spaces with its partnership with Iridium Communications.
Top Research Reports for Alphabet, Bank of America & PepsiCo
by Mark Vickery
Today's Research Daily features new research reports on 16 major stocks, including Alphabet (GOOGL), Bank of America (BAC), and PepsiCo (PEP).
Cloud Players Collaborate: Shared Computing Comes of Age
by Sejuti Banerjea
It's apparent that the cloud is coming of age, since major infrastructure providers are increasingly collaborating.
Google's Toyota Deal to Boost Vehicle Infotainment Presence
by Zacks Equity Research
Alphabet's (GOOGL) Google partners with Toyota to allow the android users to directly connect Android Auto app with their Toyota cars. This will boost the download base of Android Auto.
Will Facebook's Quest Headset Boost Virtual Reality Adoption?
by Zacks Equity Research
Facebook (FB) unveiled its new virtual reality (VR) headset named Quest, which is expected to be available in spring 2019 for $399.
Snapchat Woes Mount, eMarketer Cuts 2018 Revenue Forecast
by Zacks Equity Research
Snap (SNAP) faces a slash in eMarketers ad revenue forecast due to its transition to automated or programmatic ad delivery system.
Zacks Market Edge Highlights: ICICI Bank, Berkshire Hathaway, Alphabet and PayPal
by Zacks Equity Research
Zacks Market Edge Highlights: ICICI Bank, Berkshire Hathaway, Alphabet and PayPal
Alphabet Roundup: Gmail, Regulatory, Nest, Auto, Market Share
by Sejuti Banerjea
Alphabet's (GOOGL) regulatory hurdles, Nest getting into healthcare, developments in the auto market and leadership position in important markets are detailed in this roundup.
Is Square a FANG Stock? & Wall Street Eyes Busy Day in Congress | Free Lunch
by Ryan McQueeney
Ryan McQueeney recaps the latest Fox-Comcast-Sky news and analyst sentiment for GoPro. He also explains why the next few days of activity in Congress will be consequential for investors. Later, he investigates Square's red-hot momentum and considers whether the stock should be in the same conversation as the FANGs.
Salesforce at Dreamforce: Innovations, Partnerships and More
by Zacks Equity Research
Saleforce (CRM) talks about new product enhancements and key partnerships at its Dreamforce conference.