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Alphabet (GOOGL)

(Delayed Data from NSDQ)

$203.90 USD

203.90
34,913,167

+0.96 (0.47%)

Updated Aug 15, 2025 04:00 PM ET

After-Market: $203.97 +0.07 (0.03%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value B Growth A Momentum B VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 38% (152 out of 246)

Industry: Internet - Services

Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Zacks Equity Research

HP Expands Chromebook Portfolio, Unveils Chromebook x360 14

HP (HPQ) launches Chromebook x360 14 to cater to the growing need for productivity and entertainment of users.

Zacks Equity Research

Alphabet to Shut Down Google+ as a Result of Data Breach

Alphabet's (GOOGL) Google division plans to close its social network Google+, as it has suffered a data breach that compromised personal details of about 500,000 users.

Zacks Equity Research

Company News For Oct 9, 2018

Companies in the news are: GOOGL, ESV, RDC, ARNC and WMT

Zacks Equity Research

Facebook Forays Into Hardware, Introduces AI-Powered Portal

Facebook (FB) makes its AI powered voice-controlled first hardware device, Portal available for pre-order. Shipping is likely to begin in November.

Ritujay Ghosh headshot

Can Google Overcome Privacy Concerns Like Facebook?

User data privacy has been an increasing concern for quite some time now.

Benjamin Rains headshot

How Important Is Amazon's (AMZN) Growing Advertising Business?

Amazon (AMZN) is reportedly set to become the third largest digital advertiser in the U.S., behind Google (GOOGL) and Facebook (FB). Now some advertisers have started to move large chunks of their Google ad budgets to Amazon. So, the question is why are advertisers shifting to the e-commerce giant? And why does it matter?

Zacks Equity Research

Alphabet (GOOGL) Dips More Than Broader Markets: What You Should Know

Alphabet (GOOGL) closed the most recent trading day at $1,155.92, moving -0.93% from the previous trading session.

Ryan McQueeney headshot

Global Markets Drama & News Moving GS, FB, GE, & Bitcoin

Ryan McQueeney recaps Goldman's new retail product, Facebook's new hardware device, and recent investor sentiment for General Electric and Bitcoin. He also discusses news out of Italy and China affecting global markets on Monday.

Benjamin Rains headshot

Evaluating Alphabet (GOOGL) Stock Ahead of Made by Google Event

Alphabet Inc.'s (GOOGL) Google is set to host a product launch event in New York Tuesday as it ramps up its product efforts in a growing battle against Amazon (AMZN), Apple (AAPL), and Facebook (FB). So, let's look at what to expect from the "Made by Google" event and evaluate GOOGL stock.

Zacks Equity Research

Stock Market News For Oct 8, 2018

Markets ended sharply lower for the second straight session on Friday as concerns over rising Treasury yields overshadowed impressive jobs data

Zacks Equity Research

Amazon Unveils New Fire TV Stick 4K, Expands India Presence

Amazon (AMZN) unveils new Fire TV Stick 4K along with Alexa voice remote, in a bid to further boost its presence in India.

Zacks Equity Research

Salesforce (CRM) Expands Marketing Cloud With Rebel Buyout

With the acquisition of Rebel, Salesforce (CRM) aims to ramp up direct marketing services and enhance its Marketing & Commerce Cloud platform.

Zacks Equity Research

FireEye's Solutions Add Novel Dimension to Cyber Security

FireEye (FEYE) launches new solutions to help enterprises make technical improvements for offsetting cyber-invasions, thus reducing their need for keeping security experts and a response-team.

    Zacks Equity Research

    Netflix, Amazon in Focus as EU Sets 30% Local Content Quota

    Streaming service providers like Netflix (NFLX) and Amazon will now have to ensure that at least 30% of their catalogues consist of Europe-made content.

      Zacks Equity Research

      Fitbit (FIT) Latest Wearable Charge 3 Now Available Globally

      Fitbit (FIT) has announced the global availability of its latest wearable device, Charge 3, which is priced at $149.95.

        Benjamin Rains headshot

        Better Buy: PayPal (PYPL) vs. eBay Stock

        Shares of eBay (EBAY) and PayPal (PYPL) have underperformed the market over the last six months, with PYPL stock down marginally and eBay slumped over 12%. Yet both firms look like they could be headed in the right direction based on strong growth projections.

          Zacks Equity Research

          Palo Alto to Enhance Security Offerings With RedLock Buyout

          Palo Alto (PANW) intends to solidify its position in the threat intelligence market with the $173-million acquisition of RedLock.

            Zacks Equity Research

            Google's Project Stream to Boost Presence in Gaming Industry

            Alphabet's (GOOGL) Google reveals Project Stream, its video game streaming initiative. This is likely to strengthen its competitive position in the gaming market.

              Zacks Equity Research

              The Zacks Analyst Blog Highlights: Netflix, Amazon, Comcast, Facebook and Alphabet

              The Zacks Analyst Blog Highlights: Netflix, Amazon, Comcast, Facebook and Alphabet

                Zacks Equity Research

                The Zacks Analyst Blog Highlights: Apple, Facebook, Google, Amazon and Spotify

                The Zacks Analyst Blog Highlights: Apple, Facebook, Google, Amazon and Spotify

                  Sejuti Banerjea headshot

                  Netflix in September: Emmys, Europe, Subscriber Growth

                  The top stories this month include a record number of wins at the Emmys this year, business building efforts in Europe and solid subscriber growth prospects.

                    Benjamin Rains headshot

                    Should You Buy Twitter (TWTR) Stock As It Fights Fake Accounts?

                    Twitter (TWTR) saw its stock price jump roughly 3% Wednesday as the company bolsters its fight against fake accounts and misleading information on its platform in the lead-up to November's midterm elections. The question is should investors consider buying Twitter stock at the moment? A few signs point to yes.

                      Benjamin Rains headshot

                      Apple (AAPL) Stock Remains a Buy at New High

                      Apple (AAPL) shares jumped Wednesday to touch yet another new high. Aside from buzz surrounding its new iPhones and its updated Apple Watch, Apple stock looks like a buy even as its stock price continues to climb.

                        Zacks Equity Research

                        Should You Invest in the iShares Global Telecom ETF (IXP)?

                        Sector ETF report for IXP

                          Zacks Equity Research

                          Amazon Hikes Minimum Hourly Wage to $15, Encourages Workers

                          Amazon (AMZN) plans to raise the minimum wage of its U.S. employees to $15 an hour.