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Alphabet (GOOGL)

(Real Time Quote from BATS)

$203.50 USD

203.50
13,301,174

-0.40 (-0.20%)

Updated Aug 18, 2025 03:45 PM ET

After-Market: $203.37 -0.13 (-0.06%) 4:06 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value B Growth A Momentum B VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 38% (152 out of 246)

Industry: Internet - Services

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Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Zacks Equity Research

Solid AWS Momentum in Cloud Space to Aid Amazon's Q1 Earnings

by Zacks Equity Research

Amazon's (AMZN) first-quarter results are likely to benefit from AWS dominance in cloud driven by strengthening services portfolio.

Zacks Equity Research

The Zacks Analyst Blog Highlights: Facebook, Twitter, Alphabet, Nike and Shopify

by Zacks Equity Research

The Zacks Analyst Blog Highlights: Facebook, Twitter, Alphabet, Nike and Shopify

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FAA to Award First Drone Airline License

by Sejuti Banerjea

The FAA is set to award its first UAS license, setting the stage for scores of others.

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Have the FAANG Stocks Lost Their Luster?

by Tracey Ryniec

For all the talk of stocks breaking out to new highs, most of the FAANG stocks are not among them. This earnings season could be a turning point.

Aniruddha Ganguly headshot

Factors to Consider Ahead of Facebook's (FB) Q1 Earnings

by Aniruddha Ganguly

Facebook's (FB) first-quarter 2019 results are likely to benefit from aggressive video push supported by Watch's growing traction.

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What's in the Cards for FAANG ETFs This Earnings Season?

by Sweta Killa

Given the expected strong earnings, investors may want to invest in FAANG stocks with the help of ETFs.

Zacks Equity Research

Prime & AWS Likely to Benefit Amazon's (AMZN) Q1 Earnings

by Zacks Equity Research

Amazon's (AMZN) first-quarter results are likely to benefit from its strengthening retail presence and cloud services offerings. Further, growing adoption of Prime remains a major positive.

Zacks Equity Research

Microsoft Ups the Ante in IoT With Express Logic Acquisition

by Zacks Equity Research

Microsoft (MSFT) acquires Express Logic to improve competence in edge and IoT market.

Daniel Laboe headshot

Declining Smartphone Category: AAPL Implications

by Daniel Laboe

The smartphone industry has been losing steam for the last few years, with negative growth in 2018. Consumers don???t feel as strong of a need to replace their smartphones when the improvements made on the new models are becoming increasingly marginal.

Zacks Equity Research

Can Citrix Systems (CTXS) Retain Earnings Beat Streak in Q1?

by Zacks Equity Research

Citrix Systems (CTXS) first-quarter results are likely to benefit from adoption of workspace solutions. However, seasonal order decline in networking hardware is a concern.

Zacks Equity Research

Facebook (FB) Q1 Earnings to Gain on Ad & Stories Momentum

by Zacks Equity Research

Facebook's (FB) first-quarter 2019 results are likely to gain on continued subscriber growth, driven by rapid adoption of Instagram and WhatsApp Stories.

Zacks Equity Research

Facebook (FB) to Terminate P2P Services in UK and France

by Zacks Equity Research

Facebook (FB) is likely to stop providing peer-to-peer (P2P) payment service on its Messenger platform in France and the U.K. from Jun 15, 2019.

Zacks Equity Research

Twitter (TWTR) to Report Q1 Earnings: What's in the Cards?

by Zacks Equity Research

Twitter's (TWTR) first-quarter 2019 results may benefit from enhanced security measures and improved features.

Zacks Equity Research

Netflix (NFLX) Q1 Earnings Beat, Revenues Up on User Growth

by Zacks Equity Research

Netflix (NFLX) adds 9.6 million subscribers in Q1, a quarterly record driven by strong international growth.

Zacks Equity Research

Alphabet (GOOGL) Outpaces Stock Market Gains: What You Should Know

by Zacks Equity Research

Alphabet (GOOGL) closed at $1,231.52 in the latest trading session, marking a +0.41% move from the prior day.

Zacks Equity Research

Microsoft to Launch Surface Buds: Should AAPL & Others Worry?

by Zacks Equity Research

Microsoft (MSFT) is reportedly working on Surface Earbuds, which will pose a challenge to Apple's (AAPL) AirPods.

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Here's Why You Should Invest in Robotics ETFs

by Neena Mishra

Robotics, AI and automation are transforming our lives. Here's what investors need to know.

Zacks Equity Research

Microsoft, PUD Ink Deal for Clean Energy & Broadband Services

by Zacks Equity Research

Microsoft (MSFT) gains from enterprise strength, robust Office 365 & Azure adoption. Further, its deals and acquisition synergies remain tailwinds.

Zacks Equity Research

Google's MMTC-PAMP Deal to Boost Payment Initiatives in India

by Zacks Equity Research

Alphabet's (GOOGL) Google partners with MMTC-PAMP to offer gold financial service to Indians via Google Pay. This is likely to boost the company's market position in India digital payment space.

Neena Mishra headshot

IPO ETFs in Focus Ahead of Uber's Public Debut

by Neena Mishra

ETFs provide a lower risk and convenient way of getting exposure to this "hot" corner of the market

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4 Stocks to Gain Traction From Cloud Computing Revolution

by Manaswita Ghosh Dutta

Cloud computing's crucial role in improving business productivity and profitability makes it a leading space for growth and substantial investments.

Zacks Equity Research

Factors to Consider Ahead of Netflix's (NFLX) Q1 Earnings

by Zacks Equity Research

Netflix's (NFLX) first-quarter results are likely to be driven by international subscriber growth despite intensifying competition and domestic price hike.

Radhika Pujara headshot

Microsoft & Amazon Stay in JEDI Race, IBM & ORCL Shunned

by Radhika Pujara

Microsoft (MSFT) and Amazon (AMZN) are reportedly the only contenders left for JEDI contract as IBM and Oracle have been sidelined. Let's analyze the latest cloud war scenario.

Daniel Laboe headshot

eBay Making a Comeback?

by Daniel Laboe

eBay has fallen behind online shopping leaders like Alibaba and Amazon but with its StubHub operations along with other supplementary revenue growths this company could still gain market share in this oversaturated space.

Sejuti Banerjea headshot

Facebook Roundup: Hate Speech, Policy In EU, UK, Australia & U.S., More

by Sejuti Banerjea

Here are the top Facebook (FB) stories from last week.