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Alphabet (GOOGL)

(Delayed Data from NSDQ)

$206.09 USD

206.09
42,789,523

+6.34 (3.17%)

Updated Aug 22, 2025 04:00 PM ET

After-Market: $206.81 +0.72 (0.35%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

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C Value C Growth B Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 35% (159 out of 246)

Industry: Internet - Services

Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Zacks Equity Research

Alphabet Gets CPUC Permit, Boosts Self-Driving Initiatives

Alphabet's (GOOGL) self-driving unit Waymo receives a permit to carry passengers in autonomous cars under a pilot program by the CPUC.

Zacks Equity Research

Alphabet (GOOGL) Outpaces Stock Market Gains: What You Should Know

In the latest trading session, Alphabet (GOOGL) closed at $1,112.60, marking a +1.15% move from the previous day.

Benjamin Rains headshot

What's Next for Facebook (FB) Stock Heading into Q2 2019 Earnings & Beyond?

Libra isn't set to launch until 2020. This means investors need to know what to expect from FB now to see if Facebook can maintain its stellar run in the second half of 2019.

Shilpa Mete headshot

Google to Boost Cloud Security Initiatives with Chronicle

Alphabet's (GOOGL) Google Cloud security offerings are likely to strengthen with integration of Chronicle.

Sejuti Banerjea headshot

Apple Roundup: China, iPhone Rumor, WWDC, Acquisitions

Apple moving some production out of China, New iPhone rumors, WWDC and acquisitions are covered in this roundup.

Zacks Equity Research

The Zacks Analyst Blog Highlights: Micron, Intel, Broadcom and Google

The Zacks Analyst Blog Highlights: Micron, Intel, Broadcom and Google

Zacks Equity Research

Alphabet's Google to Deploy Another Subsea Cable Equiano

Alphabet's (GOOGL) division Google announces that it will be commissioning a new subsea cable, namely Equiano, in a bid to further boost cloud computing infrastructure.

Benjamin Rains headshot

Better Buy for Second Half of 2019: Microsoft (MSFT) vs. Amazon (AMZN) Stock

With July upon us, let's see which of these stocks, MSFT vs. AMZN, looks like the better buy for the second half of 2019.

Daniel Laboe headshot

Huawei Ban's Affliction on US Tech Stocks

President Trump is going into the meeting with optimism saying that, "At a minimum, it will be productive", while Beijing is insistent that a list of demands be met, including lifting the ban on Huawei, for a trade deal to progress.

Aniruddha Ganguly headshot

Spotify-Apple Turn Up the Volume as Music Streaming Fad Grows

Apple (AAPL) is fast catching up to Spotify in the music streaming service market, with Apple Music subscriber base hitting 60 million.

Shilpa Mete headshot

Is Amazon's 7th LATAM Edge Venue a Threat to GOOGL & Others?

Amazon (AMZN) is planning to set up an Edge location in Argentina to boost presence in LATAM. This is likely to intensify the competition for Google cloud, Azure and others.

Madhura Bhattacharyya headshot

AMZN Likely to Take Ad Market by Storm: FB, GOOGL on Alert!

Clash of the titans in digital advertising market picks up pace with Amazon (AMZN) poised to dent Facebook (FB) and Alphabet's (GOOGL) Google's duopoly.

Zachary Stutler headshot

Lyft-Waymo Autonomous Vehicle Partnership Begins as Driverless Car Race Heats Up

Some Phoenix area Lyft (LYFT) users are now able to take an autonomous ride, powered by Waymo.

Zacks Equity Research

Microsoft OneDrive Personal Vault Feature to Boost Adoption

Microsoft (MSFT) brings Personal Vault security feature to OneDrive and announces monthly subscription plans to provide users with extra storage facility.

Zacks Equity Research

Infosys Collaborates With TMHE to Aid Digital Transformation

Infosys (INFY) enters into a long-term partnership with Toyota Material Handling Europe to drive the latter's digital transformation pursuit.

Shilpa Mete headshot

Tech Giants Serve Underbanked Community, Rattles Banking Space

Tech giants like Amazon (AMZN), Apple (AAPL), Square (SQ) and others are providing financial flexibility to the underbanked customers with the help of their offerings.

Radhika Pujara headshot

Tech Giants Lose Out on Business Opportunities Amid Trade Tiff

Trade-war is taking a toll on technology stocks' financial performance as the companies lose out on significant business opportunities.

Aniruddha Ganguly headshot

Will Rigorous Regulatory Scrutiny Favor Facebook's Libra?

Facebook's (FB) strategy to use Libra as an alternative to the U.S. dollar is a major headwind for banks and financial institutions worldwide.

Zacks Equity Research

Google to Invest EUR 1B to Expand Data Center in Netherlands

Alphabet's (GOOGL) division, Google plans to invest EUR 1 billion ($1.1 billion) to expand its data center in the Netherlands.

Zacks Equity Research

Alphabet (GOOGL) Dips More Than Broader Markets: What You Should Know

In the latest trading session, Alphabet (GOOGL) closed at $1,116.70, marking a -0.77% move from the previous day.

Benjamin Rains headshot

3 Tech Stocks for Growth Investors to Buy

Now it's time to check out three tech stocks that came through our screen today that growth investors might want to consider at the moment...

Zacks Equity Research

Eldorado to Buy Caesars

Eldorado to Buy Caesars

Mark Vickery headshot

U.S. Senate Takes on Big Tech, Plus "Merger Monday"

Eldorado Resorts (ELR) has agreed to buy Caesars (CZR) for $8.6 billion, and a bipartisan bill in the Senate holds Big Tech accountable for monetized user data.

Madhura Bhattacharyya headshot

Will Spurt in Addressable TV Ads Mar FB, GOOGL's Duopoly?

Competition in advertising market gathers steam with television industry poised to take a major leap with addressable advertising.

Radhika Pujara headshot

Google Pay, PayPal Integration Revs Up Payments System Market

Alphabet's (GOOGL) Google is integrating deeper with PayPal to boost presence in digital payments industry and be more competitive against Apple, Amazon, Samsung and Square.