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Alphabet (GOOGL)

(Delayed Data from NSDQ)

$206.09 USD

206.09
42,789,523

+6.34 (3.17%)

Updated Aug 22, 2025 04:00 PM ET

After-Market: $206.81 +0.72 (0.35%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value C Growth B Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 35% (159 out of 246)

Industry: Internet - Services

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Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Mark Vickery headshot

PPI +0.1% for June; Ford, VW Join Forces

by Mark Vickery

June PPI joins yesterday's CPI reads for modest strength, while Ford and VM join forces on EV and self-driving vehicles.

Zacks Equity Research

Microsoft Lures Investors With Azure Kinect & Partner Updates

by Zacks Equity Research

Microsoft (MSFT) is shipping Azure Kinect DK in the United States and China. The company rolls out partner updates and enhancements to Teams, Azure and Dynamics 365, ahead of Microsoft Inspire 2019.

Benjamin Rains headshot

Apple (AAPL) Q3 2019 Earnings Preview: iPhone & China Sales

by Benjamin Rains

Apple (AAPL) stock still rests 13% below its 52-week high despite its roughly 30% climb in 2019 amid trade war worries and a slowdown in iPhone sales. Now, let's peek ahead to see what investors should expect from Apple's third-quarter fiscal 2019 financial results.

Shilpa Mete headshot

Amazon's Alexa Focuses on Healthcare: How are Others Placed?

by Shilpa Mete

Amazon's (AMZN) recent partnership with Britain's National Health Service to leverage Alexa aids it in expanding in the healthcare sector.

Daniel Laboe headshot

Bull Of The Day: Avis Budget Group (CAR)

by Daniel Laboe

Sell-side analysts are becoming progressively optimistic about the future of this business, raising EPS estimates for the next two years and propelling this stock into a Zacks Rank #1 (Strong Buy).

Benjamin Rains headshot

Buy Microsoft Before Q4 2019 Earnings with MSFT Stock at New High?

by Benjamin Rains

Microsoft (MSFT) shares have jumped over 35% in 2019. Now let's see if investors should consider buying MSFT stock at its new highs, with Microsoft set to report its Q4 fiscal 2019 financial results on July 18.

Zacks Equity Research

Alphabet (GOOGL) Outpaces Stock Market Gains: What You Should Know

by Zacks Equity Research

In the latest trading session, Alphabet (GOOGL) closed at $1,140.91, marking a +1.48% move from the previous day.

Zacks Equity Research

Microsoft Partners Providence, Boosts Healthcare Presence

by Zacks Equity Research

Microsoft (MSFT) to innovate technologies and offer computing infrastructure and artificial intelligence for shifting Providence's healthcare records to the cloud.

Benjamin Rains headshot

3 Cloud Stocks to Buy for July

by Benjamin Rains

Check out these 3 Zacks buy-ranked cloud stocks to consider for July...

Zacks Equity Research

The Zacks Analyst Blog Highlights: Alphabet, Facebook, Nike, United Airlines and Edison

by Zacks Equity Research

The Zacks Analyst Blog Highlights: Alphabet, Facebook, Nike, United Airlines and Edison

Zacks Equity Research

Amazon, Google Collaborate to Boost Streaming Initiatives

by Zacks Equity Research

Amazon (AMZN) and Alphabet's Google launches Prime Video on Chromecast and Android TV, and YouTube on Fire TV devices.

Zacks Equity Research

Google to Boost Data Storage Offerings With Elastifile Buyout

by Zacks Equity Research

Alphabet's (GOOGL) division, Google has agreed to acquire Elastifile to expand cloud storage offerings.

Sejuti Banerjea headshot

Tech Roundup: Litigation, Products, Prime Day, Auto, More

by Sejuti Banerjea

Litigation and other news about products, Amazon's Prime Day, self-driving cars, brain drain from Europe and other matters made headlines last week.

Zacks Equity Research

The Zacks Analyst Blog Highlights: Alphabet, Facebook, Nike, United Airlines and Edison

by Zacks Equity Research

The Zacks Analyst Blog Highlights: Alphabet, Facebook, Nike, United Airlines and Edison

Zacks Equity Research

Alphabet's (GOOGL) Waymo Provides Free Wi-Fi in Robotaxis

by Zacks Equity Research

Alphabet's (GOOGL) self-driving unit, Waymo plans to add complimentary Wi-Fi service in its robotaxis in a bid to increase its share in the autonomous driving market.

Benjamin Rains headshot

Sports Betting & Esports: What's Next and How to Invest

by Benjamin Rains

Welcome to the latest episode of the Full-Court Finance podcast from Zacks Investment Research where Associate Stock Strategist Ben Rains dives into the latest news from the world of legalized sports gambling and esports.

Mark Vickery headshot

Top Research Reports for Alphabet, Facebook & Nike

by Mark Vickery

Today's Research Daily features new research reports on 16 major stocks, including Alphabet (GOOGL), Facebook (FB) and Nike (NKE).

Benjamin Rains headshot

3 Semiconductor Stocks to Buy in July After Trade War Cease-Fire

by Benjamin Rains

Let's take a look at three Zacks buy-ranked semiconductor stocks to consider for July and beyond after the trade war cease-fire....

Zacks Equity Research

Zacks Value Trader Highlights: Amazon, Apple, Alphabet, Facebook and Netflix

by Zacks Equity Research

Zacks Value Trader Highlights: Amazon, Apple, Alphabet, Facebook and Netflix

Zacks Equity Research

The Zacks Analyst Blog Highlights: Facebook, Alphabet, Apple and Amazon

by Zacks Equity Research

The Zacks Analyst Blog Highlights: Facebook, Alphabet, Apple and Amazon

Madeleine Johnson headshot

Zacks Investment Research to Launch App for Amazon Echo & Google Home Devices

by Madeleine Johnson

This month, Zacks Investment Research will launch a voice app for Amazon Echo and Google Home devices that will allow customers to access current stock prices and the Zacks Rank for over 8,000 companies and 3,000 ETFs using just a simple voice command.

Sejuti Banerjea headshot

Facebook Roundup: Analyst Opinion, Regulatory Matters, Libra, More

by Sejuti Banerjea

The month of June was packed with news about Facebook's digital currency Libra, other regulatory matters, privacy and fake news updates and more.

Tracey Ryniec headshot

Why Warren Buffett's Berkshire Hathaway Had to Buy Amazon

by Tracey Ryniec

Tired of underperforming in value stocks? It's okay to diversify with some growth.

Sanghamitra Saha headshot

5 Top & Flop ETF Areas of Q2

by Sanghamitra Saha

Dovish Fed comments and chances of U.S.-China trade truce kept the market steady in the second quarter. These ETF areas won and lost in the second quarter.

Shilpa Mete headshot

Augmented Reality Space Peps Up With Tech Giants' Initiatives

by Shilpa Mete

Augmented Reality is witnessing growing adoption in major sectors which is compelling tech giants to make applications and devices based on the technology in order to reap benefits.