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Alphabet (GOOGL)

(Delayed Data from NSDQ)

$199.75 USD

199.75
19,660,165

+0.43 (0.22%)

Updated Aug 21, 2025 04:00 PM ET

After-Market: $200.54 +0.79 (0.40%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

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C Value B Growth B Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 33% (166 out of 246)

Industry: Internet - Services

Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Zacks Equity Research

Alphabet (GOOGL) Launches Rider-Only Service in Downtown Phoenix

Alphabet's (GOOGL) Waymo unveils its fully driverless robotaxi service in downtown Phoenix, which boosts its efforts to expand its ride-hailing service across the United States.

Zacks Equity Research

Alphabet (GOOGL) to Add Unmute Shortcut Feature to Google Meet

Alphabet's (GOOGL) Google is unveiling a shortcut feature in Google Meet to allow users to unmute themselves by pressing the space bar.

Zacks Equity Research

Amazon (AMZN) Adopts Green Hydrogen, Promotes Carbon Neutrality

Amazon (AMZN) inks a deal with Plug Power to power its transportation and operations with green hydrogen.

Zacks Equity Research

Alphabet's (GOOGL) Google Brings Google Wallet to South Africa

Alphabet's (GOOGL) Google strengthens its position in the global digital payment space by introducing Google Wallet in South Africa.

Zacks Equity Research

Stock Market News for Aug 26, 2022

Wall Street closed sharply higher on Thursday, led by a rally in tech stocks.

Zacks Equity Research

SNAP Reaches $35M Settlement in Illinois Privacy Lawsuit

SNAP gets penalized by the State of Illinois under Biometric Information Privacy Act (BIPA) for its use of facial recognition technology to collect user data illegally.

Zacks Equity Research

The Zacks Analyst Blog Highlights Alphabet, Danaher, Wells Fargo, United Parcel Service and Equinor

Alphabet, Danaher, Wells Fargo, United Parcel Service and Equinor are included in this Analyst Blog.

Mark Vickery headshot

Top Research Reports for Alphabet, Danaher & Wells Fargo

Today's Research Daily features new research reports on 16 major stocks, including Alphabet Inc. (GOOGL), Danaher Corporation (DHR) and Wells Fargo & Company (WFC).

Zacks Equity Research

Datadog (DDOG) Attains AWS Security, Networking Competencies

Datadog (DDOG) achieves AWS Security, Networking and Retail competencies among others, which are expected to aid business growth and customer base in the near term.

Zacks Equity Research

Alphabet (GOOGL) Boosts APAC Reach With New Data Center

Alphabet's (GOOGL) Google opens a data center in Singapore, which marks its third such establishment in the country.

Zacks Equity Research

Oracle (ORCL) Hit by Lawsuit in the U.S. for Violating Privacy

Oracle (ORCL) is accused in a new lawsuit of invading people's privacy by using tracking technologies to build digital dossiers on individual Internet users for marketing purposes.

Zacks Equity Research

Alphabet (GOOGL) Boosts Fitness Tracking With Latest Move

Alphabet's (GOOGL) Google allows users to see their fitness stats card on the second-generation Nest Hub via its latest integration.

Zacks Equity Research

Stock Market News for Aug 23, 2022

Wall Street closed sharply lower on Monday pulled down by large-cap tech stocks.

Zacks Equity Research

Alphabet Inc. (GOOGL) is Attracting Investor Attention: Here is What You Should Know

Recently, Zacks.com users have been paying close attention to Alphabet (GOOGL). This makes it worthwhile to examine what the stock has in store.

Zacks Equity Research

Is WisdomTree U.S. LargeCap ETF (EPS) a Strong ETF Right Now?

Smart Beta ETF report for EPS

Zacks Equity Research

Zacks Investment Ideas feature highlights: Nintendo, Alphabet and Amazon

Nintendo, Alphabet and Amazon have been highlighted in this Investment Ideas article.

Zacks Equity Research

VMware (VMW) to Report Q2 Earnings: What's in the Cards?

VMware's (VMW) strong product portfolio, and the robust uptake of cloud and security solutions are expected to have driven its top line in the second quarter of fiscal 2023.

Derek Lewis headshot

One Upcoming Stock Split Flying Under Investors' Radars

So far in 2022, we've witnessed several market titans undergo a stock split, including Amazon and Alphabet. However, one company with an upcoming stock split that's seemingly flying under the radar is Nintendo.

Zacks Equity Research

Implied Volatility Surging for Alphabet (GOOGL) Stock Options

Investors need to pay close attention to Alphabet (GOOGL) stock based on the movements in the options market lately.

Zacks Equity Research

Stock Market News for Aug 22, 2022

Wall Street closed sharply lower on Friday following concerns about the future trajectory of interest rate movement.

Zacks Equity Research

Netflix (NFLX) Might Plan to Make Kids Shows, Movies Ad-Free

Netflix's (NFLX) upcoming ad-supported tier might not show commercials on kids' movies and TV series, much like rival Disney+.

Zacks Equity Research

The Zacks Analyst Blog Highlights Netflix, Alphabet, Amazon.com, The Walt Disney Company and Warner Bros. Discovery

Netflix, Alphabet, Amazon.com, The Walt Disney Company and Warner Bros. Discovery are included in this Analyst Blog.

Zacks Equity Research

Alphabet (GOOGL) Adds Features to Upgrade Wear OS Google Camera

Alphabet's (GOOGL) Google redesigns Google Camera for Wear OS to provide an enhanced experience to smartwatch users.

Neena Mishra headshot

Is the Worst Over for Tech Stocks & ETFs?

Tech guru Gene Munster discusses his outlook for tech stocks and top picks.

Ritujay Ghosh headshot

Will the Success Story of Streaming Services Continue?

Streaming services like Netflix (NFLX), Alphabet's (GOOGL) YouTube, Hulu, Amazon's (AMZN) Amazon Prime and The Walt Disney Company's (DIS) Discovery+ are facing several challenges but are still holding on to their ground.