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Alphabet (GOOGL)

(Delayed Data from NSDQ)

$199.75 USD

199.75
15,606,883

+0.43 (0.22%)

Updated Aug 21, 2025 04:00 PM ET

After-Market: $199.71 -0.04 (-0.02%) 4:48 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

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C Value B Growth B Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 33% (166 out of 246)

Industry: Internet - Services

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Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Zacks Equity Research

Alphabet (GOOGL) to Boost YouTube TV With Multi-Screen Viewing

by Zacks Equity Research

Alphabet's (GOOGL) subsidiary Google is working on a multi-screen viewing capability on YouTube TV.

Zacks Equity Research

Alphabet (GOOGL) Boosts Google Voice With Suspected Spam Caller

by Zacks Equity Research

Alphabet's (GOOGL) Google adds a suspected spam caller feature to Google Voice to provide an enhanced experience to users.

Zacks Equity Research

Alphabet's (GOOGL) Google Builds Terrorism Moderation Tool

by Zacks Equity Research

Alphabet's (GOOGL) Google develops free terrorism moderation tool for smaller websites in order to comply by strict legislation in the UK and the EU.

Zacks Equity Research

Alphabet (GOOGL) Gains As Market Dips: What You Should Know

by Zacks Equity Research

Alphabet (GOOGL) closed at $89.12 in the latest trading session, marking a +1.01% move from the prior day.

Zacks Equity Research

Alphabet (GOOGL) Ups YouTube Efforts, Boosts Google Services

by Zacks Equity Research

Alphabet's (GOOGL) Google tests different-colored video progress bars on YouTube to deliver an enhanced experience.

Zacks Equity Research

Wall Street Bulls Look Optimistic About Alphabet (GOOGL): Should You Buy?

by Zacks Equity Research

The average brokerage recommendation (ABR) for Alphabet (GOOGL) is equivalent to a Buy. The overly optimistic recommendations of Wall Street analysts make the effectiveness of this highly sought-after metric questionable. So, is it worth buying the stock?

Zacks Equity Research

Alphabet (GOOGL) Enhances Google Home App With Touch Controls

by Zacks Equity Research

Alphabet (GOOGL) adds touch control features to the Google Home app for compatible devices to provide an enhanced experience to users.

Zacks Equity Research

Amazon (AMZN) to Boost Sports Streaming With Standalone App

by Zacks Equity Research

Amazon (AMZN) is building a standalone application to show live sports content. The recent move is a step forward to strengthen its sports-streaming efforts.

Zacks Equity Research

Alphabet (GOOGL) to Strengthen Chrome With Security Option

by Zacks Equity Research

Alphabet (GOOGL) is working on a security option on Google Chrome to provide an enhanced security to Chrome users.

Zacks Equity Research

Microsoft (MSFT) Excel's New Features to Make Formulas Simpler

by Zacks Equity Research

Microsoft (MSFT) makes Excel's autocomplete even smarter, at least in the web version that comes with Microsoft 365.

Zacks Equity Research

Alphabet (GOOGL) Dips More Than Broader Markets: What You Should Know

by Zacks Equity Research

Alphabet (GOOGL) closed at $86.02 in the latest trading session, marking a -1.57% move from the prior day.

Zacks Equity Research

NICE's Prospects Benefit From Strong Portfolio Growth

by Zacks Equity Research

NICE has been awarded the Customer Experience Innovation award by TMC, a global, integrated media company, and CUSTOMER Magazine for its Enlighten AI for customer satisfaction solution.

Zacks Equity Research

Grid Dynamics (GDYN) Acquires Mutual Mobile to Broaden Portfolio

by Zacks Equity Research

Grid Dynamics (GDYN) acquires Mutual Mobile to expand operations in the India market and address digitization megatrends.

Zacks Equity Research

Alphabet (GOOGL) to Strengthen YouTube With Search Engine

by Zacks Equity Research

Alphabet's (GOOGL) subsidiary Google is testing a search engine feature on YouTube to provide an enhanced experience to users.

Zacks Equity Research

Alphabet (GOOGL) Boosts Smart Display Offerings With Latest Move

by Zacks Equity Research

Alphabet's (GOOGL) Google makes Sleep Sensing feature on Nest Hub free for another year.

Zacks Equity Research

Alphabet's (GOOGL) Music Streaming Boosted With Latest Move

by Zacks Equity Research

Alphabet's (GOOGL) Google tests a feature called live lyrics in order to deliver an enhanced music streaming experience.

Zacks Equity Research

Alphabet Inc. (GOOGL) Is a Trending Stock: Facts to Know Before Betting on It

by Zacks Equity Research

Alphabet (GOOGL) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

Zacks Equity Research

Alphabet (GOOGL) Enhances YouTube With Recent Features

by Zacks Equity Research

Alphabet's (GOOGL) subsidiary Google added new capabilities to YouTube to boost user engagement of official artist channels.

Zacks Equity Research

Alphabet (GOOGL) Boosts Google Contacts With Highlights Tab

by Zacks Equity Research

Alphabet (GOOGL) introduces Highlights tab in Google Contacts to provide an enhanced experience to users.

Zacks Equity Research

Amazon's (AMZN) AWS Boosts Prospects With Navy Contract Win

by Zacks Equity Research

Amazon's (AMZN) AWS wins a five-year enterprise software license contract, awarded by the United States Navy.

Zacks Equity Research

Alphabet (GOOGL) Updates Search With Redesigned Weather Card

by Zacks Equity Research

Alphabet's (GOOGL) Google rolls out a redesigned weather card in Google Search, which provides details about the 24-hour weather forecast.

Zacks Equity Research

Alphabet (GOOGL) Boosts YouTube Streaming Efforts With NFL Deal

by Zacks Equity Research

Alphabet's (GOOGL) Google is in talks with the National Football League to get exclusive NFL Sunday ticket rights for streaming Sunday matches on YouTube TV and Primetime Channels.

Zacks Equity Research

Alphabet (GOOGL) Updates Workspace Apps With Toggle Feature

by Zacks Equity Research

Alphabet's (GOOGL) Google updates Google Docs, Sheets, Slides and Meet with the new toggle switch to provide an enhanced experience to users.

Zacks Equity Research

Alphabet (GOOGL) Outpaces Stock Market Gains: What You Should Know

by Zacks Equity Research

Alphabet (GOOGL) closed the most recent trading day at $89.02, moving +0.66% from the previous trading session.

Zacks Equity Research

Oracle (ORCL) Cloud Infrastructure Leveraged by Tata Motors

by Zacks Equity Research

Oracle (ORCL) announces that India's leading automobile manufacturer, Tata Motors, has selected OCI to modernize its Dealer Management System and improve productivity.