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Alphabet (GOOGL)

(Real Time Quote from BATS)

$199.97 USD

199.97
11,856,936

+0.65 (0.33%)

Updated Aug 21, 2025 03:40 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value B Growth B Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 33% (166 out of 246)

Industry: Internet - Services

Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Zacks Equity Research

Slow Growth in Azure to Impact Microsoft's (MSFT) Q2 Earnings

Microsoft's (MSFT) fiscal second-quarter performance is likely to have been aided by declining yet continued momentum in the Azure cloud platform amid cost cuts to sustain growth.

Zacks Equity Research

Pre-Markets Open Mixed on Last Day of The Week

Pre-Markets Open Mixed on Last Day of The Week.

Mark Vickery headshot

Pre-Markets Mixed, Stocks Headed for Weekly Losses

In this holiday-shortened week, we have gotten a good slab of economic data.

Zacks Equity Research

Here is What to Know Beyond Why Alphabet Inc. (GOOGL) is a Trending Stock

Recently, Zacks.com users have been paying close attention to Alphabet (GOOGL). This makes it worthwhile to examine what the stock has in store.

Zacks Equity Research

Alphabet (GOOGL) Strengthens Google Meet With Zoom Tie-Up

Alphabet's (GOOGL) subsidiary Google in collaboration with Zoom is rolling out hardware interoperability for Google Meet with Zoom to help customers connect with people outside of Meet ecosystem.

Zacks Equity Research

Alphabet (GOOGL) to Boost YouTube TV With Redesigned Features

Alphabet's (GOOGL) subsidiary Google redesigns Library and Live tabs to provide a user-friendly interface based on personalized suggestions.

Zacks Equity Research

Alphabet (GOOGL) to Expand Portfolio With Grogu Tracker

Alphabet (GOOGL) is developing a new tracking device which includes Bluetooth and ultra-wideband connectivity to help Pixel phone users to connect with compatible devices.

Zacks Equity Research

Alphabet (GOOGL) Updates Google Clock With Custom Alarm Sound

Alphabet's (GOOGL) Google adds a new feature to Google Clock that will allow users to use their own voice clip as their alarm tone.

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Here Come the FAANG Earnings Charts

The market's "sure things" fell from grace in 2022. Will 2023 be the year for a rebound?

Zacks Equity Research

TD SYNNEX (SNX) Launches Fraud Defense Click-to-Run Solution

TD SYNNEX (SNX) launches SMB Fraud Defense Click-to-Run solution to protect clients from growing cyber threat attacks and elevate their Microsoft Azure environment security posture.

Zacks Equity Research

Alphabet (GOOGL) Dips More Than Broader Markets: What You Should Know

Alphabet (GOOGL) closed at $91.29 in the latest trading session, marking a -0.9% move from the prior day.

Zacks Equity Research

Alphabet (GOOGL) Joins Pivot to Aid Adoption of Nest Devices

Alphabet (GOOGL) collaborates with Pivot Energy to provide community solar programs to users staying in Colorado and Illinois.

Derek Lewis headshot

Don't Ignore These Companies' Cash-Generating Abilities

Searching for stocks can be overwhelming, with way too many options to sort through. However, focusing on a company's cash-generating abilities is a great initial filter.

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Top ETF Stories Of 2022 & 2023 Outlook

We discuss last year's biggest stories and what lies ahead.

Zacks Equity Research

Microsoft (MSFT) 365 is Adding a New $1.99/Month Basic Tier

Microsoft (MSFT) announces its plans to launch a new Microsoft 365 Basic tier later this month which is going to cost $1.99 per month (or $19.99 per year).

Zacks Equity Research

Alphabet (GOOGL) Updates Meet With 360-degree Background Feature

Alphabet (GOOGL) is gearing up to add a 360-degree background feature to Google Meet, which will let users to customize their video feed while attending meetings.

Tracey Ryniec headshot

How to Use Zacks Earnings Surprise Charts

If you're trading on the earnings report, you will want to check out these charts.

Sweta Killa headshot

5 Tech ETFs Riding High on Sectors' Comeback to Start 2023

The technology-heavy Nasdaq Composite Index rallied 2.6% in the initial days of the year, outperforming the other major indices.

Zacks Equity Research

Alphabet (GOOGL) Boosts YouTube Music With Redesigned Library

Alphabet's (GOOGL) subsidiary Google is rolling out a redesigned Library tab to provide an enhanced experience to iOS and Android users.

Zacks Equity Research

Should You Invest in the iShares U.S. Technology ETF (IYW)?

Sector ETF report for IYW

Zacks Equity Research

Alphabet (GOOGL) Gains As Market Dips: What You Should Know

Alphabet (GOOGL) closed at $88.02 in the latest trading session, marking a +0.78% move from the prior day.

Zacks Equity Research

Alphabet Inc. (GOOGL) is Attracting Investor Attention: Here is What You Should Know

Zacks.com users have recently been watching Alphabet (GOOGL) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Zacks Equity Research

The Zacks Analyst Blog Highlights Alphabet, Adobe, TotalEnergies, Novo Nordisk and Diageo

Alphabet, Adobe, TotalEnergies, Novo Nordisk and Diageo are included in this Analyst Blog.

Shaun Pruitt headshot

Can Alibaba (BABA) and Baidu (BIDU) Stocks Keep Climbing?

Two stocks that have led the rally in Chinese equities on U.S. stock exchanges are Alibaba (BABA) and Baidu (BAIDU). Let's see if there is indeed more upside left in these two Chinese tech giants.

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Top Analyst Reports for Alphabet, Novo Nordisk & TotalEnergies

Today's Research Daily features new research reports on 16 major stocks, including Alphabet Inc. (GOOGL), Adobe Inc. (ADBE) and TotalEnergies SE (TTE).