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Bread Financial (BFH)

(Delayed Data from NYSE)

$59.42 USD

59.42
705,287

+1.86 (3.23%)

Updated Aug 4, 2025 04:00 PM ET

After-Market: $59.43 +0.01 (0.02%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

A Value C Growth A Momentum A VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 22% (55 out of 246)

Industry: Financial - Miscellaneous Services

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Zacks News

Zacks Equity Research

Zacks.com featured highlights include CVR Energy, Fluor, Delek US Holdings, Bread Financial and Avnet

by Zacks Equity Research

CVR Energy, Fluor, Delek US Holdings, Bread Financial and Avnet are part of the Zacks Screen of the Week article.

Maharathi Basu headshot

5 Broker-Favored Stocks to Watch as Market Volatility Returns

by Maharathi Basu

We believe that stocks like CVR Energy (CVI), Fluor (FLR), Delek US Holdings (DK), Bread Financial (BFH) and Avnet (AVT) should be on an investor's watchlist.

Zacks Equity Research

Bread Financial Holdings (BFH) is a Top-Ranked Momentum Stock: Should You Buy?

by Zacks Equity Research

Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.

Zacks Equity Research

Mastercard (MA) Plans to Buy Minority Stake in MTN Group

by Zacks Equity Research

Mastercard (MA) plans to purchase a minority stake in MTN Group, expanding its global presence in Africa.

Zacks Equity Research

Why This 1 Value Stock Could Be a Great Addition to Your Portfolio

by Zacks Equity Research

Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.

Zacks Equity Research

Bread Financial (BFH) Q2 Earnings Top, Revenues Miss Estimates

by Zacks Equity Research

Bread Financial (BFH) Q2 results reflect improved credit sales and higher total non-interest expenses.

Zacks Equity Research

Compared to Estimates, Bread Financial (BFH) Q2 Earnings: A Look at Key Metrics

by Zacks Equity Research

The headline numbers for Bread Financial (BFH) give insight into how the company performed in the quarter ended June 2023, but it may be worthwhile to compare some of its key metrics to Wall Street estimates and the year-ago actuals.

Zacks Equity Research

Bread Financial Holdings (BFH) Q2 Earnings and Revenues Beat Estimates

by Zacks Equity Research

Bread Financial (BFH) delivered earnings and revenue surprises of 452.17% and 234,961.70%, respectively, for the quarter ended June 2023. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Bread Financial Holdings (BFH) Earnings Expected to Grow: Should You Buy?

by Zacks Equity Research

Bread Financial (BFH) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

Implied Volatility Surging for Bread Financial (BFH) Stock Options

by Zacks Equity Research

Investors need to pay close attention to Bread Financial (BFH) stock based on the movements in the options market lately.

Zacks Equity Research

Here's Why Hold Strategy is Apt for Bread Financial (BFH)

by Zacks Equity Research

Bread Financial (BFH) stands to gain from solid consumer spending, credit sales performance, strategic investments and a robust capital position.

Maharathi Basu headshot

5 Broker-Friendly Stocks to Monitor in the Current Scenario

by Maharathi Basu

We believe that investors should keep a close watch on broker-favorite stocks like American Airlines (AAL), Bread Financial (BFH), ABM Industries (ABM), Cleveland-Cliffs (CLF) and Archer Daniels (ADM).

Zacks Equity Research

Reasons Why Investors Should Retain Bread Financial (BFH)

by Zacks Equity Research

Bread Financial (BFH) stands to gain from growing retained earnings, active risk management, solid consumer spending and capital deployment.

Zacks Equity Research

Zacks.com featured highlights include American Airlines, Bread Financial, American Axle & Manufacturing Holdings, Boise Cascade and Abercrombie & Fitch

by Zacks Equity Research

American Airlines, Bread Financial, American Axle & Manufacturing Holdings, Boise Cascade and Abercrombie & Fitch are part of the Zacks Screen of the Week article.

Maharathi Basu headshot

5 Broker-Favorite Stocks for Investors to Keep an Eye On

by Maharathi Basu

Stocks like American Airlines (AAL), Bread Financial (BFH), American Axle (AXL), Boise Cascade (BCC) and Abercrombie & Fitch (ANF) that are preferred by brokers remain in focus.

Maharathi Basu headshot

5 Broker-Favored Stocks to Watch Amid the Debt-Ceiling Standoff

by Maharathi Basu

We believe that investors should keep a tab on broker-favorite stocks like American Airlines (AAL), Bread Financial (BFH), Avnet (AVT), Commercial Vehicle Group (CVGI) and American Axle (AXL).

Zacks Equity Research

Western Union (WU) Stock Up 13.2% Since Q1 Earnings Release

by Zacks Equity Research

Western Union's (WU) Q1 results reflect strong digital and Middle East business and lower acquisition costs. The suspension of operations in Russia and Belarus partially offset the negatives.

Zacks Equity Research

Global Payments' (GPN) Q1 Earnings Beat, Hikes '23 EPS View

by Zacks Equity Research

Global Payments' (GPN) first-quarter 2023 results reflect solid merchant business and strong commercial card transaction growth. Management expects adjusted EPS of $10.32-$10.44 for 2023, up from the prior view of $10.25-$10.37.

Zacks Equity Research

Bread Financial (BFH) Q1 Earnings, Revenues Top Estimates

by Zacks Equity Research

Bread Financial (BFH) Q1 results reflect improved credit sales and higher total non-interest expenses.

Zacks Equity Research

Bread Financial Holdings (BFH) Beats Q1 Earnings and Revenue Estimates

by Zacks Equity Research

Bread Financial (BFH) delivered earnings and revenue surprises of 26.11% and 23.94%, respectively, for the quarter ended March 2023. Do the numbers hold clues to what lies ahead for the stock?

Debasmita Chatterjee headshot

Financial Transaction Stocks' Q1 Earnings Due on Apr 27: MA, FIS, BFH

by Debasmita Chatterjee

Upgraded digital capabilities, higher transaction volumes and improved cross-border travel, partly offset by inflationary pressure, are likely to favor Q1 performance of MA, FIS and BFH.

Zacks Equity Research

Bread Financial Holdings (BFH) Reports Next Week: Wall Street Expects Earnings Growth

by Zacks Equity Research

Bread Financial (BFH) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

Here's Why You Should Hold on to Bread Financial (BFH) Stock

by Zacks Equity Research

Bread Financial (BFH) is well poised for growth on the back of growing retained earnings, active risk management, solid consumer spending and capital deployment.

Zacks Equity Research

Bread Financial (BFH) Q4 Earnings Beat, Credit Sales Up Y/Y

by Zacks Equity Research

Bread Financial (BFH) Q4 results reflect improved credit sales and higher total non-interest expenses.

Zacks Equity Research

Bread Financial Holdings (BFH) Reports Q4 Loss, Tops Revenue Estimates

by Zacks Equity Research

Bread Financial (BFH) delivered earnings and revenue surprises of 26.98% and 5.23%, respectively, for the quarter ended December 2022. Do the numbers hold clues to what lies ahead for the stock?