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Bread Financial (BFH)

(Real Time Quote from BATS)

$58.16 USD

58.16
31,407

+0.60 (1.04%)

Updated Aug 4, 2025 10:34 AM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

A Value C Growth A Momentum A VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 22% (55 out of 246)

Industry: Financial - Miscellaneous Services

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Zacks News

Maharathi Basu headshot

5 Stocks Loved by Brokers Worth Watching Currently

by Maharathi Basu

Investors would do well to monitor stocks like ADTRAN (ADTN), Bread Financial (BFH), Owens & Minor (OMI), Bally's Corporation (BALY) and AMC Networks (AMCX) for high returns.

Zacks Equity Research

Should Invesco S&P SmallCap 600 Pure Value ETF (RZV) Be on Your Investing Radar?

by Zacks Equity Research

Style Box ETF report for RZV

Zacks Equity Research

BFH or MA: Which Is the Better Value Stock Right Now?

by Zacks Equity Research

BFH vs. MA: Which Stock Is the Better Value Option?

Zacks Equity Research

Despite Fast-paced Momentum, Bread Financial (BFH) Is Still a Bargain Stock

by Zacks Equity Research

Bread Financial (BFH) could be a great choice for investors looking to buy stocks that have gained strong momentum recently but are still trading at reasonable prices. It is one of the several stocks that made it through our 'Fast-Paced Momentum at a Bargain' screen.

Zacks Equity Research

Bread Financial (BFH) Q2 Earnings Top, Revenues Fall Y/Y

by Zacks Equity Research

Bread Financial's (BFH) second-quarter results reflect a drop in credit sales. However, average loans slightly improve on growth in co-brand programs.

Zacks Equity Research

Compared to Estimates, Bread Financial (BFH) Q2 Earnings: A Look at Key Metrics

by Zacks Equity Research

The headline numbers for Bread Financial (BFH) give insight into how the company performed in the quarter ended June 2024, but it may be worthwhile to compare some of its key metrics to Wall Street estimates and the year-ago actuals.

Zacks Equity Research

Bread Financial Holdings (BFH) Q2 Earnings and Revenues Surpass Estimates

by Zacks Equity Research

Bread Financial (BFH) delivered earnings and revenue surprises of 66.25% and 2.21%, respectively, for the quarter ended June 2024. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Bread Financial Holdings (BFH) Reports Next Week: Wall Street Expects Earnings Growth

by Zacks Equity Research

Bread Financial (BFH) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

Is the Options Market Predicting a Spike in Bread Financial (BFH) Stock?

by Zacks Equity Research

Investors need to pay close attention to Bread Financial (BFH) stock based on the movements in the options market lately.

Zacks Equity Research

Here's Why Investors Should Hold Bread Financial (BFH) Now

by Zacks Equity Research

Bread Financial (BFH) stands to gain from solid consumer spending, credit sales performance and a robust capital position, offset by escalating expenses.

Zacks Equity Research

Bread Financial (BFH) Soars 7.8%: Is Further Upside Left in the Stock?

by Zacks Equity Research

Bread Financial (BFH) witnessed a jump in share price last session on above-average trading volume. The latest trend in earnings estimate revisions for the stock suggests that there could be more strength down the road.

Zacks Equity Research

Why Bread Financial (BFH) Stock Might be a Great Pick

by Zacks Equity Research

Bread Financial (BFH) has seen solid earnings estimate revision activity over the past month, and belongs to a strong industry as well.

Maharathi Basu headshot

4 Broker-Favorite Stocks to Monitor Post Analyst Upgrades

by Maharathi Basu

Investors would do well to keep a tab on stocks like Bread Financial (BFH), ABM Industries (ABM), Centene (CNC) and AdvanSix (ASIX).

Zacks Equity Research

Why Is Corpay (CPAY) Down 7.7% Since Last Earnings Report?

by Zacks Equity Research

Corpay (CPAY) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

Zacks Equity Research

Envestnet (ENV) Up 2.2% Since Last Earnings Report: Can It Continue?

by Zacks Equity Research

Envestnet (ENV) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

Zacks Equity Research

Why Is Fidelity National (FIS) Up 2.4% Since Last Earnings Report?

by Zacks Equity Research

Fidelity National (FIS) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

Zacks Equity Research

Bread Financial (BFH) Up 43.3% in a Year: Will the Rally Last?

by Zacks Equity Research

Bread Financial (BFH) stock rallies on the back of solid credit sales and consumer spending, active risk management, strategic growth initiatives and prudent capital deployment.

Maharathi Basu headshot

5 Broker-Loved Stocks to Keep An Eye On Amid Cooling Inflation

by Maharathi Basu

We believe that currently, one should keep a tab on stocks like American Public Education (APEI), Bread Financial (BFH), Warner Bros. Discovery (WBD), Dana Incorporated (DAN) and eXp World (EXPI).

Zacks Equity Research

Bread Financial (BFH) Q1 Earnings Lag, Credit Sales Fall Y/Y

by Zacks Equity Research

Bread Financial's (BFH) first-quarter results reflect a drop in credit sales and, subsequently, average loans.

Zacks Equity Research

Bread Financial (BFH) Q1 Earnings: Taking a Look at Key Metrics Versus Estimates

by Zacks Equity Research

The headline numbers for Bread Financial (BFH) give insight into how the company performed in the quarter ended March 2024, but it may be worthwhile to compare some of its key metrics to Wall Street estimates and the year-ago actuals.

Zacks Equity Research

Analysts Estimate Bread Financial Holdings (BFH) to Report a Decline in Earnings: What to Look Out for

by Zacks Equity Research

Bread Financial (BFH) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Maharathi Basu headshot

5 Broker-Favored Stocks to Watch as Inflation Woes Resurface

by Maharathi Basu

We believe that stocks like General Motors (GM), CVR Energy (CVI), Alaska Air (ALK), Alta Equipment (ALTG) and Bread Financial (BFH) should be on an investor's watchlist.

Zacks Equity Research

Mastercard (MA), ING Enhance User Experience With Click to Pay

by Zacks Equity Research

Mastercard (MA) and ING collaborate to enhance the online customer experience when shopping online through Click to Pay.

Zacks Equity Research

CompoSecure (CMPO) Moves 7.9% Higher: Will This Strength Last?

by Zacks Equity Research

CompoSecure (CMPO) was a big mover last session on higher-than-average trading volume. The latest trend in earnings estimate revisions might not help the stock continue moving higher in the near term.

Zacks Equity Research

MasterCard (MA) Up 3% Since Last Earnings Report: Can It Continue?

by Zacks Equity Research

MasterCard (MA) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.