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At the center of everything we do is a strong commitment to independent research and sharing its profitable discoveries with investors. This dedication to giving investors a trading advantage led to the creation of our proven Zacks Rank stock-rating system. Since 1988 it has more than doubled the S&P 500 with an average gain of +23.75% per year. These returns cover a period from January 1, 1988 through July 7, 2025. Zacks Rank stock-rating system returns are computed monthly based on the beginning of the month and end of the month Zacks Rank stock prices plus any dividends received during that particular month. A simple, equally-weighted average return of all Zacks Rank stocks is calculated to determine the monthly return. The monthly returns are then compounded to arrive at the annual return. Only Zacks Rank stocks included in Zacks hypothetical portfolios at the beginning of each month are included in the return calculations. Zacks Ranks stocks can, and often do, change throughout the month. Certain Zacks Rank stocks for which no month-end price was available, pricing information was not collected, or for certain other reasons have been excluded from these return calculations. Zacks may license the Zacks Mutual Fund rating provided herein to third parties, including but not limited to the issuer.
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Zacks News
The Coca-Cola Company’s strong brand equity, marketing, research and innovation help it to garner a market share of more than 40% in the non-alcoholic beverage industry. The company is putting its best foot forward to evolve its business model to become a total beverage company with something for everyone to drink. The company has coped up with the industry-wide flattening of soda sales over the years by going on a buying spree and making investments in healthier alternatives like coffee, sparkling water and sports drinks. The roll out of Coca-Cola Energy, Coca-Cola Plus Coffee, Powerade Ultra and Powerade Power Water are some notable additions on these lines.
Zacks Value Trader Highlights: Berkshire Hathaway, Apple, Bank of America, Chevron, The Coca-Cola
by Zacks Equity Research
Berkshire Hathaway, Apple, Bank of America, Chevron, The Coca-Cola are part of the Zacks Value Trader blog.
Defense Wins Ballgames; 3 Top Picks for a Defensive Approach
by Derek Lewis
I'm willing to bet many have heard the saying "defense wins ballgames" from an old coach or anybody interested in sports. However, it doesn't just apply to sports; investors can also use this ideology in their stock selection process.
Is Berkshire Hathaway a Value Stock?
by Tracey Ryniec
Value investors have been piling into BRKB as value investing gains momentum. Should they be?
CocaCola Company The (KO) is Attracting Investor Attention: Here is What You Should Know
by Zacks Equity Research
Coke (KO) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.
Why Investors Need to Take Advantage of These 2 Consumer Staples Stocks Now
by Zacks Equity Research
Why investors should use the Zacks Earnings ESP tool to help find stocks that are poised to top quarterly earnings estimates.
Wall Street Analysts See Coke (KO) as a Buy: Should You Invest?
by Zacks Equity Research
According to the average brokerage recommendation (ABR), one should invest in Coke (KO). It is debatable whether this highly sought-after metric is effective because Wall Street analysts' recommendations tend to be overly optimistic. Would it be worth investing in the stock?
Coca-Cola (KO) Stock Sinks As Market Gains: What You Should Know
by Zacks Equity Research
Coca-Cola (KO) closed at $62.13 in the latest trading session, marking a -0.77% move from the prior day.
Will Coke (KO) Beat Estimates Again in Its Next Earnings Report?
by Zacks Equity Research
Coke (KO) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.
How to Find Strong Consumer Staples Stocks Slated for Positive Earnings Surprises
by Zacks Equity Research
Investors looking for ways to find stocks that are set to beat quarterly earnings estimates should check out the Zacks Earnings ESP.
Coca-Cola (KO) Stock Sinks As Market Gains: What You Should Know
by Zacks Equity Research
Coca-Cola (KO) closed the most recent trading day at $62.92, moving -0.05% from the previous trading session.
Beat the Market Like Zacks: JPMorgan Chase, Oracle, BioVie in Focus
by Abhinab Dasgupta
Last week, our time-tested methodologies served investors well in navigating the market. Check out some of our achievements from the past three months.
Should You Invest in the iShares U.S. Consumer Staples ETF (IYK)?
by Zacks Equity Research
Sector ETF report for IYK
Should You Invest in the Vanguard Consumer Staples ETF (VDC)?
by Zacks Equity Research
Sector ETF report for VDC
Coca-Cola (KO) Stock Moves -1%: What You Should Know
by Zacks Equity Research
In the latest trading session, Coca-Cola (KO) closed at $63.57, marking a -1% move from the previous day.
2022: Winners & Losers
by Andrew Rocco
2022 saw drastic changes from previous years amid geopolitical events, inflation, and rising rates. Today, we explore the years biggest winners and losers.
Should You Invest in the Fidelity MSCI Consumer Staples Index ETF (FSTA)?
by Zacks Equity Research
Sector ETF report for FSTA
Should You Invest in Coke (KO) Based on Bullish Wall Street Views?
by Zacks Equity Research
Based on the average brokerage recommendation (ABR), Coke (KO) should be added to one's portfolio. Wall Street analysts' overly optimistic recommendations cast doubt on the effectiveness of this highly sought-after metric. So, is the stock worth buying?
Coca-Cola (KO) Stock Moves -0.72%: What You Should Know
by Zacks Equity Research
Coca-Cola (KO) closed at $63.34 in the latest trading session, marking a -0.72% move from the prior day.
CocaCola Company The (KO) Is a Trending Stock: Facts to Know Before Betting on It
by Zacks Equity Research
Recently, Zacks.com users have been paying close attention to Coke (KO). This makes it worthwhile to examine what the stock has in store.
Coca-Cola (KO) Stock Moves -0.57%: What You Should Know
by Zacks Equity Research
Coca-Cola (KO) closed at $62.75 in the latest trading session, marking a -0.57% move from the prior day.
Wall Street Analysts Look Bullish on Coke (KO): Should You Buy?
by Zacks Equity Research
According to the average brokerage recommendation (ABR), one should invest in Coke (KO). It is debatable whether this highly sought-after metric is effective because Wall Street analysts' recommendations tend to be overly optimistic. Would it be worth investing in the stock?
Zacks Industry Outlook Highlights Coca-Cola, PepsiCo, Coca-Cola FEMSA, Keurig Dr Pepper and Monster Beverage
by Zacks Equity Research
Coca-Cola, PepsiCo, Coca-Cola FEMSA, Keurig Dr Pepper and Monster Beverage have been highlighted in this Industry Outlook article.
Coca-Cola vs. PepsiCo: Which Stock Has More Fizz?
by Derek Lewis
With similar operations, investors may be left wondering which company's shares would provide a better bang for their buck. It's time for these two heavyweights to go head to head.
Investors Heavily Search CocaCola Company The (KO): Here is What You Need to Know
by Zacks Equity Research
Recently, Zacks.com users have been paying close attention to Coke (KO). This makes it worthwhile to examine what the stock has in store.
5 Soft Drink Stocks Gearing Up to Grab a Share of Industry Boom
by Rajani Lohia
The Beverages - Soft Drinks industry looks attractive on recovery in markets, share gains, improved pricing and innovation despite the ongoing cost headwinds. Companies like KO, PEP, KOF, KDP and MNST look strong amid favorable industry trends.