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Alphabet (GOOGL)

(Delayed Data from NSDQ)

$199.32 USD

199.32
28,926,826

-2.25 (-1.12%)

Updated Aug 20, 2025 04:00 PM ET

After-Market: $198.88 -0.44 (-0.22%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value B Growth A Momentum B VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 32% (167 out of 246)

Industry: Internet - Services

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Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Derek Lewis headshot

Arm IPO: Should Investors Buy Into the Hype?

by Derek Lewis

Arm's debut reflects an exciting time for investors, especially following a barren 2022 landscape for IPOs. But is the hype warranted? Many technology heavyweights believe so, especially amid excitement for artificial intelligence (AI).

Zacks Equity Research

Alibaba (BABA) Boosts Generative AI Efforts With Tongyi Qianwen

by Zacks Equity Research

Alibaba (BABA) is set to make its AI model, Tongyi Qianwen, public. This is likely to intensify the generative AI competition.

Zacks Equity Research

Is Trending Stock Alphabet Inc. (GOOGL) a Buy Now?

by Zacks Equity Research

Alphabet (GOOGL) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

Zacks Equity Research

Zacks Earnings Trends Highlights: Meta, Alphabet and Nvidia

by Zacks Equity Research

Meta, Alphabet and Nvidia have been highlighted in this Earnings Trends article.

Shaun Pruitt headshot

Amazon's (AMZN) Stock Keeps Rising Is it Time to Buy?

by Shaun Pruitt

Investors might be waiting for a selloff in big tech stocks like Amazon (AMZN) and Alphabet (GOOGL) before committing to longer-term positions.

Sheraz Mian headshot

Looking Ahead to Q3 Earnings

by Sheraz Mian

For 2023 Q3, total S&P 500 earnings are currently expected to be down -1.6% from the same period last year on +0.8% higher revenues. What else can investors expect?

Sheraz Mian headshot

Looking Ahead to Q3 Earnings

by Sheraz Mian

For 2023 Q3, total S&P 500 earnings are currently expected to be down -1.6% from the same period last year on +0.8% higher revenues. What else can investors expect?

Zacks Equity Research

Alphabet's (GOOGL) Google Updates Apps on Android Tablets

by Zacks Equity Research

Alphabet (GOOGL) introduces the latest Android app updates for tablet users to enhance customer experience.

Zacks Equity Research

Stock Market News for Sep 13, 2023

by Zacks Equity Research

Wall Street closed lower on Tuesday, dragged down by tech stocks.

Sanghamitra Saha headshot

Inverse ETFs to Play If Nasdaq Slumps Ahead

by Sanghamitra Saha

The tech-heavy Nasdaq ETF has gained about 32% this year but the rally was concentrated. Can the rally halt ahead with Tesla and Apple being two of the most shorted stocks in past three months.

Zacks Equity Research

SNAP & MTV Team up to Revolutionize VMAs' Voting With Lenses

by Zacks Equity Research

SNAP collaborates with MTV to enable its users to cast their votes for the MTV Video Music Awards by using Snapchat's interactive Lenses.

Zacks Equity Research

Alphabet (GOOGL) Gains But Lags Market: What You Should Know

by Zacks Equity Research

In the latest trading session, Alphabet (GOOGL) closed at $136.92, marking a +0.4% move from the previous day.

Yashwardhan Jain headshot

AI Looks Set for Long-Term Growth: ETFs in Focus

by Yashwardhan Jain

Look into ETFs to capitalize on the long-term growth prospect of artificial intelligence.

Zacks Equity Research

Is IQ U.S. Large Cap ETF (CLRG) a Strong ETF Right Now?

by Zacks Equity Research

Smart Beta ETF report for CLRG

Zacks Equity Research

Microsoft (MSFT) Pledges Copyright Protection for Copilot Users

by Zacks Equity Research

Microsoft (MSFT) is set to defend commercial customers using its AI Copilot services against copyright lawsuits.

Zacks Equity Research

Amazon's (AMZN) AWS Picked by BMW Group, Boosts Clientele

by Zacks Equity Research

Amazon's (AMZN) AWS is chosen by the BMW Group as the preferred public cloud provider, bolstering AWS's customer base.

Zacks Equity Research

Alphabet (GOOGL) Google Starts Free Trial for NFL Sunday Ticket

by Zacks Equity Research

Alphabet (GOOGL) rolls out a seven-day free trial for NFL Sunday Ticket to deliver an enhanced experience to viewers.

Zacks Equity Research

Is WisdomTree U.S. LargeCap ETF (EPS) a Strong ETF Right Now?

by Zacks Equity Research

Smart Beta ETF report for EPS

Sanghamitra Saha headshot

Guide to Artificial Intelligence ETFs

by Sanghamitra Saha

Robots and artificial intelligence (AI) are increasingly gaining precedence in our daily life.

Zacks Equity Research

Why Is Akamai Technologies (AKAM) Up 0.8% Since Last Earnings Report?

by Zacks Equity Research

Akamai Technologies (AKAM) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

Zacks Equity Research

Meta Platforms (META) to Shut Down Facebook News Tab in Europe

by Zacks Equity Research

Meta Platforms (META) to cease the News tab on Facebook in the United Kingdom, France and Germany by December 2023.

Zacks Equity Research

Stock Market News for Sep 7, 2023

by Zacks Equity Research

U.S. stock markets closed lower on Wednesday as market participants remain highly concerned regarding the Fed¿¿¿s next move with respect to interest rate.

Zacks Equity Research

Alphabet (GOOGL) Gains As Market Dips: What You Should Know

by Zacks Equity Research

In the latest trading session, Alphabet (GOOGL) closed at $135.77, marking a +0.08% move from the previous day.

Zacks Equity Research

Microsoft (MSFT) Seeks to Dodge EU's Gatekeepers Tag for Bing

by Zacks Equity Research

Microsoft (MSFT) may defy the European Union's potential classification of Bing search engine as a gatekeeper under the new Digital Markets Act.

Zacks Equity Research

Alphabet (GOOGL) Adds Latest Feature to Google Keep App

by Zacks Equity Research

Alphabet's (GOOGL) Google introduces a feature for text formatting to its Google Keep app.