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Alphabet (GOOGL)

(Real Time Quote from BATS)

$191.63 USD

191.63
34,805,011

+2.50 (1.32%)

Updated Aug 4, 2025 09:34 AM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

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C Value C Growth B Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 30% (173 out of 246)

Industry: Internet - Services

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Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Zacks Equity Research

Alphabet Inc. (GOOGL) Is a Trending Stock: Facts to Know Before Betting on It

by Zacks Equity Research

Recently, Zacks.com users have been paying close attention to Alphabet (GOOGL). This makes it worthwhile to examine what the stock has in store.

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Top Stock Picks for Week of June 23, 2025

by Panel Of Zacks Experts

Earnings Growth & Price Strength Make This Company a Stock to Watch and a Software Stock in a Bullish Trend.

Andrew Rocco headshot

Tesla's Robotaxi Debuts in Pivotal Moment, Shares Spike

by Andrew Rocco

While still in its infancy with a limited, invite-only launch in Austin, the Tesla robotaxi service debut marks a pivotal moment for the company.

Shrabana Mukherjee headshot

Baidu vs. Alphabet: Which AI Powerhouse Stock Deserves Your Cash?

by Shrabana Mukherjee

Can BIDU compete with GOOGL's AI edge and financial muscle despite its setbacks?

Lavina Shahu headshot

Tesla Launches Robotaxi in Austin: Are Industry Dynamics Favorable?

by Lavina Shahu

TSLA kicks off its first paid robotaxi rides in Austin, testing autonomous tech as rivals race to scale nationwide.

Zacks Equity Research

Zacks Investment Ideas feature highlights: NVIDIA, Apple, Alphabet, Meta Platforms and Advanced Micro Devices

by Zacks Equity Research

NVIDIA, AMD, Apple, Alphabet and Meta lead this week's AI highlights as Zacks tracks seismic shifts in chips, jobs and tech.

Maharathi Basu headshot

Waymo Applies for NYC Testing Permit: Is it a Risk for Uber?

by Maharathi Basu

Waymo's NYC permit bid shakes UBER's shares as investors weigh future robotaxi rivalry in a key U.S. market.

Zacks Equity Research

Earnings Growth & Price Strength Make Alphabet (GOOGL) a Stock to Watch

by Zacks Equity Research

The Zacks Focus List offers investors a way to easily find top-rated stocks and build a winning investment portfolio. Here's why you should take advantage.

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The Week in AI: "All incumbents are gonna get nuked."

by Kevin Cook

A new civil war in AI, Andreessen's rant, and Zuck splashes the pot.

Aniruddha Ganguly headshot

Meta Platforms vs. Alphabet: Which Digital Ad Behemoth Has an Edge?

by Aniruddha Ganguly

Given increasing spending on digital ads, META or GOOGL, which ad behemoth is leading now?

Aniruddha Ganguly headshot

Adobe Drops 9% Post Q2 Results: Should You Buy the Stock on the Dip?

by Aniruddha Ganguly

ADBE slides 8.6% as investors weigh strong fiscal Q2 results against slow AI monetization and stiff competition.

Shrabana Mukherjee headshot

SoundHound Stock's Lofty Valuation: Still Worth the Price?

by Shrabana Mukherjee

SOUN's soaring valuation and 151% revenue surge highlight its AI momentum, but is voice AI growth still worth chasing?

Zacks Equity Research

Alphabet (GOOGL) Is Considered a Good Investment by Brokers: Is That True?

by Zacks Equity Research

Based on the average brokerage recommendation (ABR), Alphabet (GOOGL) should be added to one's portfolio. Wall Street analysts' overly optimistic recommendations cast doubt on the effectiveness of this highly sought-after metric. So, is the stock worth buying?

Zacks Equity Research

Reddit Expands Ad Platform With New Suite: Can the Launch Pay Off?

by Zacks Equity Research

RDDT ramps up ad revenues with its new Community Intelligence suite, turning real-time chatter into marketing power.

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Reddit Stock Trades 42% Below Its 52-Week High: Buy, Sell or Hold?

by Kashvi Chandgothia

User growth, ad strength and tech tie-ups fuel optimism for RDDT, even as the stock trades far from its high.

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Is SoundHound Ready to Challenge Big Tech in Automotive AI?

by Shrabana Mukherjee

SOUN ramps up automotive AI with voice commerce, Polaris tech, and OEM deals. Can it outpace big tech rivals?

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IonQ Stock Trades Higher Than Industry at 92.64X P/S: Still a Buy?

by Shrabana Mukherjee

IONQ stock trades at 92.64x P/S-does long-term quantum potential justify the premium?

Zacks Equity Research

Here's Why Alphabet (GOOGL) is a Strong Growth Stock

by Zacks Equity Research

Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.

Zacks Equity Research

Should You Invest in the Invesco AI and Next Gen Software ETF (IGPT)?

by Zacks Equity Research

Sector ETF report for IGPT

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Bull of the Day: Credo Technology Group (CRDO)

by Andrew Rocco

Credo Technology Group is strategically positioned to capitalize on the explosive growth in data centers, AI, and cloud computing. With its crucial high-speed connectivity solutions, cash-rich clients, and tendency to beat EPS expectations, CRDO presents a compelling opportunity.

Aniruddha Ganguly headshot

Meta Platforms Adds Ads in WhatsApp: Is it the Next Revenue Pillar?

by Aniruddha Ganguly

META adds ads to WhatsApp Status and leans on AI to boost ad performance, aiming to grow revenues despite rising competition.

Zacks Equity Research

The Zacks Analyst Blog Highlights Alphabet, IBM, RTX and National Presto Industries

by Zacks Equity Research

NPK's defense-driven growth, cloud momentum at Alphabet, and IBM's AI push headline Zacks' top analyst picks today.

Zacks Equity Research

Zacks Investment Ideas feature highlights: Tesla, Li Auto, Nio, BYD and Alphabet

by Zacks Equity Research

Zacks spotlights Tesla, Alphabet, and top Chinese EV makers as the Robotaxi race heats up with tech and scale advantages.

Zacks Equity Research

Alphabet (GOOGL) Rises Higher Than Market: Key Facts

by Zacks Equity Research

The latest trading day saw Alphabet (GOOGL) settling at $176.77, representing a +1.2% change from its previous close.

Mark Vickery headshot

Top Research Reports for Alphabet, IBM & RTX

by Mark Vickery

GOOGL, IBM and RTX lead today's Zacks research, with AI, cloud, and defense backlogs fueling strong long-term prospects.