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Alphabet (GOOGL)

(Delayed Data from NSDQ)

$206.09 USD

206.09
42,789,523

+6.34 (3.17%)

Updated Aug 22, 2025 04:00 PM ET

After-Market: $206.81 +0.72 (0.35%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value C Growth B Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 35% (159 out of 246)

Industry: Internet - Services

Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

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Big Cap Earnings Look Bullish for 2020

S&P 500 earnings growth may finish 2019 with few gains but 2020 is looking like another record year.

Zacks Equity Research

DXC Technology (DXC) Q2 Earnings & Revenues Miss Estimates

DXC Technology's (DXC) fiscal second-quarter results reflect strength in digital business. However, weak traditional application services business is a headwind.

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Disney+, Netflix, Apple, HBO, & More: Who Will Win the Streaming TV War?

Associate Stock Strategist Ben Rains dives into some of Disney's recent quarterly results, before we look at Disney+ and discuss which company, from Netflix to Amazon might win the streaming TV war...

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Can TSLA's Drive Continue?

The latest Tesla earnings release has driven it into one of the strongest and fastest rallies in the stock's history, and it doesn't seem to be slowing. TLSA could be well on its way to surpassing its all-time high.

Zacks Equity Research

The Zacks Analyst Blog Highlights: Alphabet, Apple, Fitbit and Facebook

The Zacks Analyst Blog Highlights: Alphabet, Apple, Fitbit and Facebook

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Alphabet's Fitbit Acquisition Should Get Regulatory Approval

The acquisition makes perfect sense.

Zacks Equity Research

The Zacks Analyst Blog Highlights: Apple, Alphabet, Facebook, Uber and Lyft

The Zacks Analyst Blog Highlights: Apple, Alphabet, Facebook, Uber and Lyft

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Internet Services Industry Outlook: Growth at the Cost of Rising Expenses

Solid growth stories hiding behind the rising expenses and debt levels.

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Tech Earnings Roundup: AAPL, GOOGL, FB

Apple, Facebook and Alphabet reported September quarter results last week.

Zacks Equity Research

DXC Technology (DXC) to Report Q2 Earnings: What's in Store?

DXC Technology's (DXC) fiscal Q2 earnings are likely to have benefited from partnerships and strength in Digital business. However, legacy business woes are expected to have hurt performance.

Zacks Equity Research

Will Thriving Ad Business Aid Roku's (ROKU) Q3 Earnings?

Roku's (ROKU) third-quarter 2019 results expected to reflect benefits from a growing ad business, driven by increasing popularity of The Roku Channel.

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Google (GOOGL) Enters Wearables Race by Acquiring Fitbit

Alphabet (GOOGL), owner of Google, announced last week that it would be acquiring wearable fitness company Fitbit (FIT), for roughly $2.1 billion.

Benjamin Rains headshot

What's Next for Surging Facebook & Apple Stock After Solid Earnings?

Welcome to the latest episode of the Full-Court Finance podcast from Zacks Investment Research where Associate Stock Strategist Ben Rains breaks down what's next for Facebook and Apple stock...

Zacks Equity Research

Company News for Nov 4, 2019

Companies In The News Are: MOBL, GOOGL, IMGN, HMSY

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Time to Buy Facebook (FB) Stock After Earnings Despite Political Worries?

Facebook (FB) shares have jumped 11% in the past month and the social company recently topped quarterly estimates amid ongoing political scrutiny. The question is should investors buy Facebook stock right now?

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Buy Apple Stock at New Highs Heading into the Holiday Shopping Season?

Apple (AAPL) stock jumped to yet another new high Friday and the iPhone giant is coming off an impressive fourth quarter of fiscal 2019. So is it time to buy Apple as it rolls out its streaming TV service and expands its non-iPhone business?

Zacks Equity Research

Better-than-expected October Jobs Report

Better-than-expected October Jobs Report

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Jobs Report +128K, Better than Expected, Plus FIT, XOM & More

September gained 44K on its revision to 180K, and August went up 51K to 219K -- the first time since April we were over 200K on new monthly jobs totals.

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Microsoft Wrests Pentagon Contract from Amazon

Despite all the controversy, Microsoft's win is the best proof of its growing prowess in the cloud.

Zacks Equity Research

CyberArk (CYBR) to Report Q3 Earnings: What's in Store?

CyberArk's (CYBR) Q3 earnings might have gained from increasing clientele of its Privileged Account Security offering. However, high expenses are likely to have weighed on margins.

Zacks Equity Research

Stock Market News For Oct 30, 2019

Benchmarks closed in the negative territory on Tuesday due to Alphabet???s weak earnings report and uncertainties in timely completion of U.S-China Phase one deal.

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Why Does Google Want to Buy Fitbit?

Google's parent company Alphabet (GOOGL) has reportedly made an offer to buy Fitbit (FIT), sending shares of the wearables maker

Sweta Jaiswal, FRM headshot

ETFs in Focus on Alphabet's Q3 Results

We highlight the impact of Alphabet's Q3 earnings results on some ETFs with heavy exposure to the company.

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S&P 500 at New Highs, Rate Cut, Tech Earnings & Buy BURL Stock - Free Lunch

Why the S&P 500 surged to a new high Monday ahead of another possible interest rate cut. Tech earnings, including Google and what to expect from Apple and Facebook. And why Burlington is a Zacks Rank #1 (Strong Buy) stock. - Free Lunch

Zacks Equity Research

Alphabet (GOOGL) Q3 Earnings Miss Estimates, Revenues Beat

Alphabet (GOOGL) reports weak third-quarter earnings due to heavy investment in the cloud-computing business.