Back to top
more

Alphabet (GOOGL)

(Delayed Data from NSDQ)

$206.09 USD

206.09
42,789,523

+6.34 (3.17%)

Updated Aug 22, 2025 04:00 PM ET

After-Market: $206.81 +0.72 (0.35%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

Zacks Premium - The only way to fully access the Zacks Rank

3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value C Growth B Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 35% (159 out of 246)

Industry: Internet - Services

Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Zacks Equity Research

The Zacks Analyst Blog Highlights: Honeywell International, Amazon.com, Alphabet and Apple

The Zacks Analyst Blog Highlights: Honeywell International, Amazon.com, Alphabet and Apple

Zacks Equity Research

Google to Restrict Browser Cookies to Address User Privacy

Alphabet's (GOOGL) Google decides to block third-party cookies in its Chrome web browser. This is likely bolster the Chrome user base.

Zacks Equity Research

Alphabet's Google to Buy Pointy, Enhance Search Platform

Alphabet's (GOOGL) Google is reportedly set to acquire an e-commerce startup Pointy for an undisclosed amount.

Zacks Equity Research

Perion (PERI) Acquires Content IQ, Strengthens Portfolio

Perion Network's (PERI) acquisition of privately-held Content IQ (CIQ) is expected to boost the advertising and search businesses.

Tirthankar Chakraborty headshot

Top Augmented Reality Stocks to Buy in 2020

The global market for AR is expected to see a compounded annual growth rate of 152% between 2019 and 2024. So, if you are interested in tapping this opportunity, here're your best AR stocks.

Sejuti Banerjea headshot

Tech Daily Roundup: Apple Protection & More

Here's a bite of the recent news and views on technology companies.

Neena Mishra headshot

ESG ETFs: Doing Well And Doing Good

ESG ETFs saw record inflows in 2019 and delivered solid performance

Zacks Equity Research

The Zacks Analyst Blog Highlights: Alphabet, TripAdvisor, Expedia and Booking Holdings

The Zacks Analyst Blog Highlights: Alphabet, TripAdvisor, Expedia and Booking Holdings

Zacks Equity Research

Amazon Seeks to Halt Work on Microsoft & DoD's JEDI Contract

Amazon.com, Inc (AMZN) looks to express its discontent over JEDI contract award to Microsoft last year by seeking a court order to temporarily block Microsoft from performing any substantial work.

Zacks Equity Research

Amazon Cloud Clientele Strengthens as Bundesliga Selects AWS

Amazon's (AMZN) AWS is chosen by Bundesliga as the official technology provider, which strengthens customer base.

Zacks Equity Research

These Stocks Will Gain From a Boom is Health Technology

The current demographic trend calls for development in technology associated to healthcare. Here are three stocks that can make the most from the health technology boom.

Tirthankar Chakraborty headshot

Here're the Hottest IoT Stocks for 2020

The IoT market is expected to be worth trillions of dollars by 2020-end and there will be nearly 20 billion IoT devices. Investing in companies with well-defined IoT business seems judicious.

Nalak Das headshot

Buy These 5 Top Tech Stocks Ahead of Phase-One Trade Deal

Although a final deal is unlikely before the next U.S. presidential election, the phase-one deal at least will not escalate U.S.-China tariff tensions.

Zacks Equity Research

Alphabet (GOOGL) Outpaces Stock Market Gains: What You Should Know

In the latest trading session, Alphabet (GOOGL) closed at $1,440.03, marking a +0.77% move from the previous day.

Sejuti Banerjea headshot

Tech Daily: MSFT, INTC, AMZN, FB, AAPL, GOOGL

Here are the latest news from the top technology companies.

Benjamin Rains headshot

Big Tech Breakdown: Buy Apple, Amazon & Facebook Stock in 2020?

What's going on with Apple, Amazon, and Facebook and what investors might want to do with the three tech giants in 2020...

Zacks Equity Research

DXC Technology Arm & LG Partner to Boost Automotive Efforts

DXC Technology's (DXC) expertise in automotive software engineering will complement LG's home entertainment technological expertise to enhance next-generation in-vehicle experiences.

Zacks Equity Research

CrowdStrike, FedEx, Microsoft, Amazon and Alphabet highlighted as Zacks Bull and Bear of the Day

CrowdStrike, FedEx, Microsoft, Amazon and Alphabet highlighted as Zacks Bull and Bear of the Day

Shilpa Mete headshot

GOOGL's Growing Travel Initiatives to Hurt TRIP, EXPE & BKNG

Alphabet's (GOOGL) Google is aggressively trying to bolster presence in the online travel space, which does not bode well for companies like TripAdvisor, Expedia and Booking Holdings.

Sejuti Banerjea headshot

Microsoft's Azure Poised to Pop

Wedbush analyst Daniel Ives is hugely upbeat on Microsoft's cloud business.

Zacks Equity Research

The Zacks Analyst Blog Highlights: Grubhub, Amazon, Alphabet and Uber

The Zacks Analyst Blog Highlights: Grubhub, Amazon, Alphabet and Uber

Zacks Equity Research

Google Looks to Cash in on Online Travel Demand, Ramps Up Site

Alphabet's (GOOGL) Google is likely to gain competitive edge against tradition online travel agents on strengthening travel site initiatives.

Vidya Nair headshot

Flying Cars to Takeoff Soon: UBER, GOOGL, INTC are Prototyping

Although flying cars are still in their early stages, some early entrants like Uber and Google are engaged in experimenting on related technologies.

Zacks Equity Research

Apple (AAPL) Witnesses Strong Momentum in App Store, Services

Apple (AAPL) aarecord App Store sales at the end of 2019 and strength in its services segment, which is expected to aid growth in 2020.

Aniruddha Ganguly headshot

Grubhub (GRUB) Could be on Sale: Is Amazon a Potential Buyer?

Grubhub's (GRUB) shares surge following reports of the company looking for strategic options, including a potential sale. Amazon is a potential suitor.