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Alphabet (GOOGL)

(Real Time Quote from BATS)

$206.74 USD

206.74
11,287,697

-1.75 (-0.84%)

Updated Aug 26, 2025 01:52 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value C Growth D Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 34% (161 out of 245)

Industry: Internet - Services

Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Zacks Equity Research

Garmin Expands Aviation & Smartwatch Offerings With D2 Air

Garmin (GRMN) launches D2 Air watch to expand its D2 aviator watch series.

Zacks Equity Research

Google Expands Smartphone Presence With New Pixel Phones

Alphabet's (GOOGL) division Google launches Pixel phones to expand presence in the smartphone market.

Zacks Equity Research

Amazon's New Device to Boost Contactless Payment Presence

Amazon (AMZN) unveils a new contactless device, Amazon One, in a bid to expand presence in the contactless payments space.

Zacks Equity Research

Cisco's Webex Upgrades Boost Enterprise Communication Space

Cisco (CSCO) concludes acquisition of BabbleLabs, aimed at improving the video meeting experience for its Webex users, who are adapting to the remote-working situation.

Shalu Saraf headshot

Amazon's Universal & Warner Deal to Stir Up Music Streaming War

Companies like Amazon (AMZN) and Apple (AAPL), among others, are making efforts to strengthen presence in the music streaming space.

Zacks Equity Research

Amazon Bolsters AWS Cloud Portfolio With Amazon Timestream

Amazon (AMZN) expands time series database offerings with the general availability of Amazon Timestream.

Zacks Equity Research

Stock Market News for Oct 2, 2020

Wall Street closed modestly higher on Thursday after a choppy session.

Zacks Equity Research

Facebook (FB) to Ban Ads Delegitimizing US Elections Outcome

Facebook (FB) is set to ban ads that call voting methods fraudulent or wrongly claim victory in the 2020 U.S. presidential race.

Zacks Equity Research

Salesforce Rides on Digital Transformation, Acquisitions

Salesforce (CRM) is benefiting from the ongoing digital transformations and adoption of its cloud services. Moreover, strategic acquisitions like Tableau and Vlocity are positives.

Shilpa Mete headshot

Smart Speaker Market Peps Up: GOOGL, AMZN & Others to Watch

The growing smart speaker market driven by the proliferation of virtual assistants holds immense growth potential for companies like Amazon (AMZN), Google, Apple, and more.

Radhika Pujara headshot

Microsoft's Telco Wins Take the Fight to AMZN, GOOGL & IBM

Growing traction of Microsoft (MSFT) Azure among telco players, challenges the competitive prowess of Amazon Web Services, Google Cloud Platform, and IBM Cloud.

Zacks Equity Research

Company News for Sep 30, 2020

Companies In The News Are: SRNE, FIT, GOOGL, NIO, BYND, WMT.

Sweta Killa headshot

Trump vs. Biden First Presidential Debate: ETFs in Focus

After months of campaign, President Donald Trump and Democratic nominee Joe Biden will come face-to-face on debate stage on Sep 30 in Cleveland.

Zacks Equity Research

Amazon Boosts Smart Speaker Footprint With New Echo Devices

Amazon (AMZN) expands the Echo family of devices by introducing the latest smart speakers.

Radhika Pujara headshot

Microsoft (MSFT) Azure to Transform 5G Edge Cloud Computing

Microsoft (MSFT) is expected to expand presence in 5G edge cloud computing market with the introduction of Azure for Operators.

Zacks Equity Research

Google (GOOGL) Adds Coronavirus Tracking Feature to Maps

Alphabet's (GOOGL) division, Google adds a new feature to Google Maps, helping people identify COVID-19 hot zones and to be safe.

Zacks Equity Research

Alphabet (GOOGL) Gains But Lags Market: What You Should Know

Alphabet (GOOGL) closed at $1,458.66 in the latest trading session, marking a +1.36% move from the prior day.

Zacks Equity Research

Markets Start The Week With Strong Momentum

Markets Start The Week With Strong Momentum.

Mark Vickery headshot

Bullish Sentiment Returns to Start the Week

Clearly, the market is in a buying mood; it does not look like anything economic is going to bring this party to an end today.

Zacks Equity Research

Amazon (AMZN) Expands Fire TV Family With Latest Devices

Amazon's (AMZN) launch of the next-generation Fire TV Stick and Fire TV Stick Lite along with a redesigned Fire TV experience is likely to bolster footprint in the streaming devices market.

Zacks Equity Research

The Zacks Analyst Blog Highlights: Amazon, Google, Microsoft, Facebook and Tencent

The Zacks Analyst Blog Highlights: Amazon, Google, Microsoft, Facebook and Tencent

Zacks Equity Research

The Zacks Analyst Blog Highlights: Intel, Google, Qualcomm, General Motors, Nvidia and Baidu

The Zacks Analyst Blog Highlights: Intel, Google, Qualcomm, General Motors, Nvidia and Baidu

Zacks Equity Research

Should WisdomTree U.S. LargeCap ETF (EPS) Be on Your Investing Radar?

Style Box ETF report for EPS

Zacks Equity Research

The Zacks Analyst Blog Highlights: Alphabet, Visa, PetroChina, UnitedHealth and Honeywell

The Zacks Analyst Blog Highlights: Alphabet, Visa, PetroChina, UnitedHealth and Honeywell

Zacks Equity Research

Amazon (AMZN) Expands eero Family With Wi-Fi 6-Based Routers

Amazon (AMZN) unveils eero Pro 6 and eero 6, which are likely to bolster its presence in the home router market.