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Alphabet (GOOG)

(Delayed Data from NSDQ)

$255.24 USD

255.24
41,588,837

+2.91 (1.15%)

Updated Sep 19, 2025 04:00 PM ET

After-Market: $255.65 +0.41 (0.16%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value B Growth F Momentum D VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 38% (92 out of 245)

Industry: Internet - Services

Zacks Premium FeatureView All Zacks #1 Ranked Stocks

Zacks News

David Borun headshot

Markets Remain Calm But More Data and Earnings are Coming

by David Borun

Equities trend sideways as we wait for Congress and 30% of the S&P is set to report results.

Sweta Killa headshot

S&P 500 Turns Positive for 2020: 10 Top Stocks in ETF

by Sweta Killa

The S&P 500 index turns positive for 2020. We have highlighted 10 stocks that are leading the way in the ETF.

David Borun headshot

Stocks Continue to Grind Higher as We Approach Earnings Season

by David Borun

Technology firms lead the rally and the big banks are set to report this week

Sriparna Ghosal headshot

E-learning a Rising Trend Amid Coronavirus Crisis: 3 Stocks

by Sriparna Ghosal

The technology industry has been gaining traction in the wake of the pandemic on a surge in trends like e-learning.

Sanghamitra Saha headshot

Rising Work-From-Home Trend to Boost 5 Industries & ETFs

by Sanghamitra Saha

As many are working from home now to contain the spread of the coronavirus, some specific industries are benefiting.

Sanghamitra Saha headshot

Forget Virus Scare, Buy Tech ETFs on the Dip

by Sanghamitra Saha

Wall Street is suffering a bloodbath on rising coronavirus scare, with tech stocks leading the slump. Use the dip in tech ETFs as a buying point.

David Borun headshot

Coronavirus Outbreak Dominates Market News for a Second Week

by David Borun

The broad market slide again as investors sort out the possible economic effects of a global pandemic

Benjamin Rains headshot

Buy Google parent Alphabet Stock at its New $1 Trillion Market Cap?

by Benjamin Rains

Shares of Google parent Alphabet Inc. (GOOGL) have jumped 9% in 2020 to help it ascend into the $1 trillion market cap club. Is it time to buy?

Zacks Equity Research

Stock Market News for Dec 30, 2019

by Zacks Equity Research

Benchmarks closed mixed on Friday as optimism over year-end rally lifted investors' sentiments.

Sanghamitra Saha headshot

Biotech Rally Sends Nasdaq to 9000: ETFs in Focus

by Sanghamitra Saha

Some biotech stocks have contributed materially to the Nasdaq's 1000-point gain since Aug 27, 2018 and helped it notch a record 9,000 on Dec 26.

Benjamin Rains headshot

Google and Alphabet's Big CEO & Executive Shakeup

by Benjamin Rains

Google parent Alphabet Inc. announced Tuesday that its co-founders, Larry Page and Sergey Brin, would step down...

Zacks Equity Research

IBM Focuses on Expanding its Watson Health Imaging Business

by Zacks Equity Research

IBM highlighted its recent collaborations in the medical imaging market, which is part of the Watson Health unit.

David Borun headshot

Investors Enjoy More Gains During a Shortened Thanksgiving Week

by David Borun

There was plenty to be thankful for as stocks continue to grind higher

Panel Of Zacks Experts headshot

Streaming Cools Off and Gaming Warms Up

by Panel Of Zacks Experts

Let's review. Disney+ is killing it and the video game field is about to get more muddy. We've made some smart moves, let's predict the future.

David Borun headshot

Bull of the Day: Baidu Inc (BIDU)

by David Borun

After a significant slowdown, the Chinese Internet Giant is Back on Track

Neena Mishra headshot

Keep Winners & Avoid Losers with This ETF

by Neena Mishra

This new ETF seeks to outperform by avoiding companies that may be failing to adapt to technological disruption.

David Borun headshot

Positive Earnings Results Push Equities to All-Time Highs

by David Borun

A slew of positive results buoys stocks as we head toward the October Fed meeting

Sweta Killa headshot

Can Q3 Earnings Bring Back the Allure for FAANG ETFs?

by Sweta Killa

Better-than-expected earnings releases could bring back the shine of the FAANG stocks.

Zacks Equity Research

How is Cloud King Microsoft (MSFT) Geared Up for Q1 Earnings?

by Zacks Equity Research

Microsoft to report fiscal Q1 earnings after market close on Oct 23. Will the cloud business and strong outlook help it in surpassing estimates?

Zacks Equity Research

Will Cloud & Azure Adoption Aid Microsoft (MSFT) Q1 Earnings?

by Zacks Equity Research

Microsoft (MSFT) Q1 results are anticipated to reflect the benefits from enterprise strength, robust Office 365 & Azure adoption.

Zacks Equity Research

Cadence (CDNS) Earnings & Revenues Top Q3 Estimates, Up Y/Y

by Zacks Equity Research

Cadence (CDNS) benefits from solid demand of its broad based product portfolio.

Zacks Equity Research

5 Top Tech Picks as Trump Finds Trade Deal Going "Very Well"

by Zacks Equity Research

Trump reports progress in U.S.-China trade deal. Thus, now it's a good time to invest in trade-sensitive tech stocks.

Panel Of Zacks Experts headshot

Top Stock Picks for Week of October 21, 2019

by Panel Of Zacks Experts

Two Stocks of Companies You Can Interact With.

Zacks Equity Research

Alphabet, ArcBest, Workday, ServiceNow and Splunk highlighted as Zacks Bull and Bear of the Day

by Zacks Equity Research

Alphabet, ArcBest, Workday, ServiceNow and Splunk highlighted as Zacks Bull and Bear of the Day

David Bartosiak headshot

Bull of the Day: Alphabet (GOOG)

by David Bartosiak

You can bet that Alphabet is ready to deliver another spectacular earnings report this quarter.