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Bread Financial (BFH)

(Delayed Data from NYSE)

$62.65 USD

62.65
905,809

+0.74 (1.20%)

Updated Oct 31, 2025 04:00 PM ET

After-Market: $62.66 +0.01 (0.02%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.93%
2Buy18.16%
3Hold10.10%
4Sell5.63%
5Strong Sell2.84%
S&P50011.45%

Zacks Rank Education - Learn about the Zacks Rank

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1-Strong Buy of 5 1        

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

B Value C Growth B Momentum A VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 34% (82 out of 243)

Industry: Financial - Miscellaneous Services

Zacks News

Zacks Equity Research

Coinbase Q3 Earnings and Revenues Beat Estimates, Volumes Rise Y/Y

Coinbase posts a strong Q3 with earnings and revenue beats, soaring trading volumes and robust growth in subscriptions and services.

    Zacks Equity Research

    Why Bread Financial Holdings (BFH) is a Top Momentum Stock for the Long-Term

    The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.

    Zacks Equity Research

    Best Value Stock to Buy for Oct. 28th

    BFH, CNA and AB made it to the Zacks Rank #1 (Strong Buy) value stocks list on October 28, 2025.

    Zacks Equity Research

    Best Income Stocks to Buy for Oct. 28th

    Best Income Stocks to Buy for Oct. 28th

    Zacks Equity Research

    New Strong Buy Stocks for Oct. 28: NCNO, VRT, and More

    NCNO, VRT, BFH, MEDP and MCFT have been added to the Zacks Rank #1 (Strong Buy) List on October 28, 2025.

    Zacks Equity Research

    BFH vs. BX: Which Stock Is the Better Value Option?

    BFH vs. BX: Which Stock Is the Better Value Option?

    Zacks Equity Research

    Are You a Value Investor? This 1 Stock Could Be the Perfect Pick

    Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

    Zacks Equity Research

    Fast-paced Momentum Stock Bread Financial (BFH) Is Still Trading at a Bargain

    Bread Financial (BFH) made it through our 'Fast-Paced Momentum at a Bargain' screen and could be a great choice for investors looking for stocks that have gained strong momentum recently but are still trading at reasonable prices.

    Maharathi Basu headshot

    5 Broker-Liked Stocks to Watch Amid Impressive Start to Q3 Earnings

    Broker-favored stocks like PARR, CPS, BFH, AAL and CVI shine as Q3 earnings lift market optimism.

    Zacks Equity Research

    BFH Q3 Earnings & Revenues Beat Estimates, Credit Sales Rise Y/Y

    Bread Financial's third-quarter results reflect higher credit sales and reduced non-interest expenses, offset by lower average and end-of-period loans.

    Zacks Equity Research

    Compared to Estimates, Bread Financial (BFH) Q3 Earnings: A Look at Key Metrics

    While the top- and bottom-line numbers for Bread Financial (BFH) give a sense of how the business performed in the quarter ended September 2025, it could be worth looking at how some of its key metrics compare to Wall Street estimates and year-ago values.

    Zacks Equity Research

    Bread Financial Holdings (BFH) Beats Q3 Earnings and Revenue Estimates

    Bread Financial (BFH) delivered earnings and revenue surprises of +90.52% and +0.46%, respectively, for the quarter ended September 2025. Do the numbers hold clues to what lies ahead for the stock?

    Zacks Equity Research

    Bread Financial Holdings (BFH) Earnings Expected to Grow: What to Know Ahead of Next Week's Release

    Bread Financial (BFH) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

    Zacks Equity Research

    Are Options Traders Betting on a Big Move in Bread Financial Stock?

    Investors need to pay close attention to BFH stock based on the movements in the options market lately.

    Zacks Equity Research

    Will Lower ICS Profits Affect American Express' Q3 Earnings?

    AXP's third-quarter results will likely face solid network volume growth, partly offset by lower ICS profits.

    Zacks Equity Research

    Will Bread Financial (BFH) Beat Estimates Again in Its Next Earnings Report?

    Bread Financial (BFH) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

    Maharathi Basu headshot

    5 Broker-Friendly Stocks to Watch as Markets Move North Amid Shutdown

    As markets rally despite a shutdown, five broker-favored names, BFH. DK, AEO, AAP and ADM, emerge as stocks to watch for steady gains.

    Zacks Equity Research

    BFH Stock Trading at a Discount to Industry at 6.28X: Time to Hold?

    Bread Financial is poised to gain from solid credit sales, proactive risk management, financial flexibility, prudent capital deployment, and higher return on capital.

    Zacks Equity Research

    Here's Why Bread Financial Holdings (BFH) is a Strong Value Stock

    Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.

    Zacks Equity Research

    Are You a Momentum Investor? This 1 Stock Could Be the Perfect Pick

    The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.

    Zacks Equity Research

    PRA Group (PRAA) Up 8.6% Since Last Earnings Report: Can It Continue?

    PRA Group (PRAA) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

    Zacks Equity Research

    Why Bread Financial Holdings (BFH) is a Top Value Stock for the Long-Term

    Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

    Zacks Equity Research

    Bread Financial Stock Near 52-Week High: What Should Investors Do?

    BFH stock is poised to gain from solid credit sales, proactive risk management, financial flexibility, prudent capital deployment and higher return on capital.

    Zacks Equity Research

    Marathon Digital (MARA) Down 4.2% Since Last Earnings Report: Can It Rebound?

    Marathon Digital (MARA) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

    Zacks Equity Research

    Are You a Value Investor? This 1 Stock Could Be the Perfect Pick

    Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.