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Apple (AAPL)

(Real Time Quote from BATS)

$256.02 USD

256.02
81,542,296

+10.52 (4.29%)

Updated Sep 22, 2025 03:48 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (49 out of 245)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Zacks Equity Research

The Zacks Analyst Blog Highlights ADP, Apple, Amazon, Intel and DoorDash

ADP, Apple, Amazon, Intel and DoorDashare part of the Zacks top Analyst Blog.

Zacks Equity Research

Should Invesco NASDAQ 100 ETF (QQQM) Be on Your Investing Radar?

Style Box ETF report for QQQM

Mark Vickery headshot

Markets Tumble on... Recession Fears? Plus AAPL, AMZN, INTC Earnings

By the time the Fed next has a chance to cut rates, will it be too late? Plus earnings from Apple (AAPL), Amazon (AMZN) and more.

Zacks Equity Research

Apple (AAPL) Q3 Earnings: Taking a Look at Key Metrics Versus Estimates

While the top- and bottom-line numbers for Apple (AAPL) give a sense of how the business performed in the quarter ended June 2024, it could be worth looking at how some of its key metrics compare to Wall Street estimates and year-ago values.

Zacks Equity Research

Apple (AAPL) Q3 Earnings and Revenues Surpass Estimates

Apple (AAPL) delivered earnings and revenue surprises of 4.48% and 1.59%, respectively, for the quarter ended June 2024. Do the numbers hold clues to what lies ahead for the stock?

Tirthankar Chakraborty headshot

Here's Why Apple (AAPL) is a Bullish Stock in a Tough August

From launching a new AI platform to providing strategic discounts in China, things look hunky-dory for Apple (APPL) in a moribund August.

Zacks Equity Research

AMETEK (AME) Q2 Earnings Surpass Estimates, Sales Rise Y/Y

AMETEK's (AME) second-quarter results benefit from strength in the EMG segment amid inventory corrections.

Zacks Equity Research

Lam Research (LRCX) Q4 Earnings Beat, Revenues Increase Y/Y

Lam Research's (LRCX) fiscal fourth-quarter results benefit from solid momentum in the Customer Support Business Group and the improving System business.

Zacks Equity Research

ETSY's Q2 Earnings Miss Estimates, Revenues Increase Y/Y

ETSY's second-quarter results reflect strength across active sellers and reactivated buyers. Also, accelerating marketplace revenues remains a plus.

Zacks Equity Research

Jobless Claims Tick in Higher

Jobless Claims Tick in Higher.

Mark Vickery headshot

Jobless Claims, Productivity Higher; TM, WEN, CROX Report

Initial Jobless Claims came in at their highest levels in almost a year, to 249K -- well above the 235K anticipated.

Ritujay Ghosh headshot

4 Top Tech Stocks to Buy on Soaring Hopes of September Rate Cut

Amazon.com, Inc. (AMZN), Apple, Inc. (AAPL), NVIDIA Corporation (NVDA) and Netflix, Inc. (NFLX) are likely to gain once the Fed starts rate cuts.

Zacks Equity Research

META's Q2 Earnings & Revenues Beat Estimates, Shares Up

Meta Platforms' (META) second-quarter 2024 performance benefits from higher advertising revenues, expanding AI integration and a strong user base.

Zacks Equity Research

Should You Invest in the Invesco NASDAQ Internet ETF (PNQI)?

Sector ETF report for PNQI

Zacks Equity Research

The Zacks Analyst Blog Highlights Apple, Vanguard Information Technology ETF, MSCI Information Technology Index ETF, iShares US Technology ETF and iShares Russell Top 200 Growth ETF

Apple, Vanguard Information Technology ETF, MSCI Information Technology Index ETF, iShares US Technology ETF and iShares Russell Top 200 Growth ETF are included in this Analyst Blog.

Benjamin Rains headshot

Bull of the Day: Taiwan Semiconductor Manufacturing Co. (TSM)

TSM is one of the most straightforward buy-and-hold stocks. Taiwan Semi's growth outlook is stellar since major technological innovations, including artificial intelligence, are fueled by its chips. And TSM stock trades around 15% below its mid-July highs.

Zacks Equity Research

AMD Q2 Earnings Beat Estimates, Shares Up on Strong Q3 View

AMD's second-quarter 2024 results reflect robust Client and Data Center revenues, offsetting weakness in the Gaming and Embedded segments.

Zacks Equity Research

Skyworks (SWKS) Q3 Earnings Meet Estimates, Revenues Down Y/Y

Skyworks' (SWKS) third-quarter fiscal 2024 results reflect strength in broad markets and edge IoT product line amid a challenging macroeconomic environment.

Zacks Equity Research

Advanced Energy (AEIS) Q2 Earnings Top Estimates, Revenues Fall

Advanced Energy's (AEIS) second-quarter results are hurt by weakness across non-semi markets.

Shuvra Shankar Dey headshot

Is Spotify (SPOT) Stock Worth Buying After Mixed Q2 Show?

Despite strong earnings, Spotify (SPOT) shares have barely moved since their latest earnings release. This raises the question: Is now a good time to invest in the stock?

Aniruddha Ganguly headshot

AAPL or AMZN: Which Mag 7 Stock Should You Buy Before Earnings?

Investors are eagerly awaiting results from Apple (AAPL) and Amazon (AMZN) to get a glimpse of the growing impact of AI, including Generative AI.

Zacks Equity Research

Garmin (GRMN) Q2 Earnings Beat Estimates, Sales Rise Y/Y

Garmin's (GRMN) second-quarter results benefit from solid momentum in the Fitness, Marine and Auto OEM segments.

Zacks Equity Research

PayPal (PYPL) Q2 Earnings Beat Estimates, Revenues Rise Y/Y

PayPal's (PYPL) second-quarter results benefit from growing transaction revenues.

Sweta Killa headshot

Apple ETFs to Buy Ahead of its Fiscal Q3 Earnings

The tech giant has a strong chance of beating earnings estimates and has seen positive earnings estimate revision activity, which is generally a precursor to an earnings beat.