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Apple (AAPL)

(Delayed Data from NSDQ)

$245.50 USD

245.50
163,670,467

+7.62 (3.20%)

Updated Sep 19, 2025 04:00 PM ET

After-Market: $245.66 +0.16 (0.07%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 8% (19 out of 245)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Mark Vickery headshot

Small Biz Positive, New Jobs Revisions & Oracle Earnings On Deck

As we look forward to the unveiling of the iPhone 17, we also keep an eye out for year-long jobs revisions from the BLS.

Zacks Equity Research

Small Business Index Ticks in Higher

Small Business Index Ticks in Higher.

Rimmi Singhi headshot

Can Musk's $1T Pay Package Keep Tesla on the Fast Track?

Tesla unveils a record-breaking pay package of nearly $1T for Musk, tied to bold growth targets in AI, AVs, and robotics.

Zacks Equity Research

Apple Inc. (AAPL) Is a Trending Stock: Facts to Know Before Betting on It

Apple (AAPL) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

Aniruddha Ganguly headshot

GOOGL Rises on Favorable Antitrust Ruling: Buy or Hold the Stock?

Alphabet jumps as U.S. judge blocks harsh DOJ remedies, while AI-driven Search growth fuels investor optimism.

Zacks Equity Research

The Zacks Analyst Blog Highlights Apple, Novartis, Charles Schwab, Community Bancorp and Optex Systems

Zacks spotlights Apple, Novartis, Charles Schwab, Community Bancorp, and Optex Systems as key movers, with microcap standouts delivering outsized gains.

Zacks Equity Research

The Zacks Analyst Blog Highlights Apple, Amazon, Microsoft and Alphabet

Apple gears up for its Sept. 9 event with new devices and AI features, but stretched valuation keeps AAPL at a Hold versus Microsoft, Alphabet, and Amazon.

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Top Stock Reports for Apple, Novartis & Charles Schwab

Apple grows Services to 1B+ paid subscribers, while Novartis lifts guidance and Schwab rides higher rates to asset gains.

Yashwardhan Jain headshot

Should You Bet on Apple-Heavy ETFs Now?

Apple gains momentum as iPhone 17 Air launch nears and a Google court ruling secures billions in annual payments.

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Buy, Sell or Hold the Apple Stock Ahead of the Sept. 9 Event?

AAPL's Sept. 9 event may unveil a slimmer iPhone Air, Watch and AirPod models, plus iOS 26 with Apple Intelligence upgrades.

Zacks Equity Research

Stock Market News for Sep 4, 2025

U.S. stock markets closed mixed on Wednesday after a choppy session.

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Tech Ruling, Q2 Earnings Help Boost Hump Day Market

The favorable ruling for Alphabet yesterday buoyed the Nasdaq today; Q2 results came in late for Salesforce, American Eagle.

Zacks Equity Research

Nasdaq Lifts Pre-Markets in Green

Nasdaq Lifts Pre-Markets in Green.

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Pre-Markets Up for Nasdaq, JOLTS Data After the Bell

Alphabet gets a favorable ruling, Macy's beats in Q2, and JOLTS numbers are expected to reach 7.4M.

Zacks Equity Research

If You Invested $1000 in Apple 10 Years Ago, This Is How Much You'd Have Now

Why investing for the long run, especially if you buy certain popular stocks, could reap huge rewards.

Aniruddha Ganguly headshot

Apple's Expanding Game Content to Aid Services Growth: What's Ahead?

AAPL expands Arcade with new titles and a growing game hub as its Services revenues climb 13.3% in Q3 2025.

Aniruddha Ganguly headshot

GOOGL Services Benefits From New AI-Powered Features: What's Ahead?

Alphabet's Google Services revenues surge on AI-driven Search, YouTube and Gemini innovations despite stiff competition.

Zacks Equity Research

Roku's Devices Segment Under Pressure: A Temporary Setback or Trend?

ROKU faces revenue decline in the Devices segment but leans on innovation, a flat 2025 outlook and a strong U.S. CTV share to fuel growth.

Zacks Equity Research

Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know

Zacks.com users have recently been watching Apple (AAPL) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Zacks Equity Research

Zacks Investment Ideas feature highlights: Apple, Meta Platforms and DoorDash

Apple, Meta and DoorDash all smashed Q2 expectations with record-breaking growth, strong margins and bullish post-earnings momentum.

Vasundhara Sawalka headshot

Should You Buy Netflix at 40.8x P/E? 3 Reasons Despite the Premium

Buy NFLX despite 40.8x P/E. Ad transformation, robust content investments and strong cash generation drive multi-year outperformance.

Derek Lewis headshot

Q2 Earnings: These 3 Tech Stocks Shattered Expectations

The 2025 Q2 earnings cycle is nearing its end, with these three companies' results stealing the spotlight. Can they repeat their stellar performances in the Q3 season?

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These 2 Tech Companies are Cash Generating Machines

Strong cash flows reflect financial stability, allowing companies to pay down debt, pursue growth opportunities, and shell out dividend payments.

Aniruddha Ganguly headshot

Can Strong Content Portfolio Drive Apple's Streaming Prospects?

Apple TV+ hits record Emmy nods and box office success as Services revenues jump double digits despite tough streaming competition.

Zacks Equity Research

The Zacks Analyst Blog Highlights Alphabet, Apple and Garmin

Alphabet expands its Pixel lineup with new smartphones, watches, and earbuds, but faces fierce competition from Apple's AI push and Garmin's health-focused wearables.